Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging. This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web. -- .

Many of the vocabulary items that foreign language learners encounter involve figurative extensions of meaning. For example, "bottleneck, hard-headed" and "getting a foot in the door" all involve figurative extensions of parts of the body. To understand words and expressions such as these, language learners often need to employ figurative thinking. This book examines the nature of figurative thinking, considers its contribution to communicative language ability, and explores the implications for language teaching and learning.

This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

The impact of aesthetics is increasing again. For today's scholars, aesthetic theories are a significant companion and contribution in studying and ana-lysing cultural phenomena and production. Today's scene of aesthetics is more global than what it is in most disciplines, as it does not just include scholars from all over the world, but also keeps on applying philosophical traditions globally

In Staging and Re- cycling , John Keefe and Knut Ove Arntzen re-visit and reappraise a selection of their work to explore how the retrieval, re-approaching and re-framing of material can offer pathways for new work and new thinking. The book includes a collection of reprinted and first-published (although previously presented) textual material interspersed with editorial material - reflective essays from John and Knut on these pieces from the archives and original essays from invited scholars that explore the theme of repetition and re-cycling. The project has a number of aims: to suggest how the status of 'new' with regard to academic and staged dramaturgical materials may be reframed; to re-examine these through certain lenses and concepts (re-cycling; re-working; the spectator; landscape, post- and other dramaturgies); to explore the possibilities of critique offered by particular modes of juxtaposition, dialogue and dialectic; to offer further provocations to received ideas; and to retrieve and re-approach material, once published or presented, that becomes 'lost' in archives or on library shelves. As shown here, the role of the hyphen acts as an indicator to the status of 're-' in relation to the 'new'. Written for scholars and academics, researchers, undergraduate and postgraduate students, and practitioners working in all forms for theatre and performance, Staging and Re-cycling suggests a new form of dialogue between work, authors and readers, and draws out threads that extend back into the past and potentially forward into the future.

The book comprises ten of Chaui's most important essays, currently being translated from Portuguese into English for the first time, prefaced by an introduction by Maite Conde that situates and contextualizes Chaui's work for an Anglophone audience. Organized chronologically, the essays chart the intellectual trajectory of Chaui in a way that offers a philosophical inquiry into Brazil's political, social and cultural history - from the final years of the dictatorship in the 1980s until the present day.

We all have had the experience of being divided, of being in two minds' about something - one part of us wants to do this, another wants to do that. Subpersonalities is the first book to do justice to the phenomenon as a normal feature of our psychological life. John Rowan argues that we all have a number of personalities that express themselves in different situations and that by recognising them we can come to understand ourselves better and improve our relationships with others. Anyone reading this book will run the risk of making quite new discoveries about themselves. In looking at where subpersonalities come from, John Rowan explores the work of psychologists and psychotherapists, from Jung and Freud onwards, and adds insights gained from his own work as a therapist and counsellor. He relates the journey of discovery that he himself undertook in search of his own subpersonalities. The result is a fascinating book that challenges our accepted view of ourselves and provides an intriguing picture of how human beings work and why communication between them so often goes wrong. Subpersonalties is a book for anyone interested in their own personality and how it helps or hinders their everyday life.

Authors Susan Opt and Mark Gring present the first-ever thorough exploration and discussion of the rhetoric of social intervention model [RSI] (initially conceived by rhetorical theorist William R. Brown) for today's students. scholars, and professionals. This unique communication-based model, compatible with traditional and non-traditional critical approaches, provides readers with a systemic framework for interpreting, analyzing, critiquing, and intervening in social and cultural change from a rhetorical perspective. It offers an easily accessible tool for critically reflecting upon the ongoing process of rhetorical intervention in people's interpretations of needs, relationships, and worldview. Readers will learn to use the RSI model to (1) reflect on their own symbolic natures, (2) identify rhetorical trends that generate social change, (3) critique social interventions, (4) initiate social interventions, and (5) anticipate the side effects of interventional choices. The Rhetoric of Social Intervention: An Introduction includes these key features: A detailed, step-by-step approach to help readers develop their skills in analyzing the communication patterns of social interventions and writing their analysis as a critical essayExamples and exercises to promote an interactive, transformative learning environment and encourage the development of critical thinking skills Service learning activities in every chapter that can be completed as individual, group, or class projects Review questions, exercises, and an "Under the Lens" feature in every chapter to help readers deepen their understanding Student and scholar essays that demonstrate the model's critical application IntendedAudience: Ideal for advanced undergraduate and graduate courses in Rhetorical Criticism, Rhetorical Theory, Persuasion, Public Address, Social Movements, and Advocacy Communication, the book's focus on criticism as a tool for interpreting social change makes it an excellent supplement for courses in other communication sub-specialties, such as public relations and advertising, and in related disciplines such as marketing, sociology, political science, management, and not-for-profit management. The book also offers communication practitioners a useful guide for the strategic planning of interventions.

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

The insight that institutions, and the communicative practices that create, sustain, and challenge them, are multimodal accomplishments has garnered increasing attention from scholars in organization and management research over the last decade. Traditional understanding of social knowledge and meaning as being constituted primarily through verbal discourse has been challenged and extended by work that has promoted the centrality of visual, material, and other sign systems (e.g., audio, gestures, layout) for constructing social reality. While some discursive approaches to organizations and institutions have acknowledged the existence and relevance of modes other than the verbal for some time, systematic research on multimodality has remained rather sparse. In particular, the interaction and orchestration of multiple modes remains terra incognita with considerable empirical, methodological, and theoretical stakes. Together, 54A and 54B of Research in the Sociology of Organizations investigate these issues with innovative research that focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. Individual contributions demonstrate the potential of multimodal approaches to rejuvenate and extend the study of institutions, they revisit research on classic phenomena in organization theory through a multimodal lens, and advance the design of relevant and rigorous methods of analysis for the study of multimodal communicative practices.

"This little gem offers the reader an overview of the various practices that form part of the ever increasing field of audiovisual translation (AVT) and makes brave inroads into the less glamorous but definitely needed areas of theory and research. Covering a wide range of topics in research in AVT, and admittedly questioning "whether a universal methodology for audiovisual translation research is feasible", this volume theorises about the nature of AVT, helps to frame some of the current trends, and points to potentially new research avenues. The style is reader friendly and to the point; a most welcome addition to translation studies." Jorge Diaz Cintas, University College London

Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message. Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.

In recent decades, what is known as 'the subject' has been problematized by various old and new materialisms and today appears as decentered in and by language, split by the unconscious, deformed by social forces, governed by ideology and is either seen to have succumbed to the postmodern condition or to never have existed in the first place. Every materialist theory of the subject depends on a conception of materiality, which can delineate the character of what the material reality, which de-centers or constitutes the subject consists of. Materiality and Subject in Marxism, (Post-)Structuralism, and Material Semiotics investigates the relation between materiality and the subject in the materialist approaches of Marxism, (post-)structuralism, and material semiotics. None of these approaches subscribes to a reductionist materialism; rather, they conceive of materiality as multiple, complex, and not reducible to tangible matter. For each approach, the modalities of materiality of the respective materialism are defined. The relationship between the multiple materialities and the subject constituted and decentered in this relationship are presented as specific to the theoretical approaches discussed.

This timely volume, inspired by the work of Umberto Eco, features applications of semiotic theories and methodological frameworks to a vast array of texts, genres and practices within contemporary semiosphere. Exploring the interplay of language, image and sound, contributors discuss the structural and functional properties of signs, along with motivations behind them and implications they have for the meaning-making process, identity, ideology, and the politics of representation. The volume is an outcome of the SIVO "Signum-Idea-Verbum-Opus" project initiated by Umberto Eco's keynote address during his visit at the University of Lodz in 2015. It is also a continuation of theoretical explorations which can be found in "Current Perspectives in Semiotics: Signs, Signification, and Communication", published simultaneously by Peter Lang.

The insight that institutions, and the communicative practices that create, sustain, and challenge them, are multimodal accomplishments has garnered increasing attention from scholars in organization and management research over the last decade. Traditional understanding of social knowledge and meaning as being constituted primarily through verbal discourse has been challenged and extended by work that has promoted the centrality of visual, material, and other sign systems (e.g., audio, gestures, layout) for constructing social reality. While some discursive approaches to organizations and institutions have acknowledged the existence and relevance of modes other than the verbal for some time, systematic research on multimodality has remained rather sparse. In particular, the interaction and orchestration of multiple modes remains terra incognita with considerable empirical, methodological, and theoretical stakes. Together, 54A and 54B of Research in the Sociology of Organizations investigate these issues with innovative research that focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. Individual contributions demonstrate the potential of multimodal approaches to rejuvenate and extend the study of institutions, they revisit research on classic phenomena in organization theory through a multimodal lens, and advance the design of relevant and rigorous methods of analysis for the study of multimodal communicative practices.

This edited book revisits the concept of social 'activities' from an interactional perspective, examining how verbal, vocal, visual-spatial and material resources are deployed by participants for meaning-making in social encounters. The eleven original chapters within this volume analyse activities based on video recordings of naturalistic and naturally occurring social encounters from face-to-face and mediated settings in Chinese, Dutch, English, French, and German. Informed primarily by the methodological approaches of Conversation Analysis and Interactional Linguistics, the authors study embodiment in space and time in three distinct types of situations: objects in space, complex participation frameworks, and affiliation and alignment. Moreover, the book includes a theoretical and methodological discussion of how activities are constituted and visibly embodied in interaction. It will be of interest to students and scholars in sociology and linguistics in general, and face-to-face and mediated interaction in particular.

*the most wide-ranging and accessible student guide to semiotics available *A clear, engaging and accessible text which is ideal for beginners, but can also be used as an invaluable reference guide for students throughout their academic careers *strong pedagogy: explanations are richly illustrated with examples and images to aid understanding and book clearly demonstrates how to apply and use concepts in analysis

Now available in paperback, this volume presents a theory of the circus as a secular ritual and introduces a method to analyze its performances as multimodal discourse. The book's fifteen chapters cover the range of circus specialties (magic, domestic and wild animal training, acrobatics, and clowning) and provide examples to show how cultural meaning is produced, extended and amplified by circus performances. Bouissac is one of the world's leading authorities on circus ethnography and semiotics and this work is grounded on research conducted over a 50 year span in Europe, Asia, Australia and the Americas. It concludes with a reflection on the potentially subversive power of this discourse and its contemporary use by activists. Throughout, it endeavours to develop an analytical approach that is mindful of the epistemological traps of both positivism and postmodernist license. It brings semiotics and ethnography to bear on the realm of the circus.

Yuri Lotman (1922-1993) was a prominent Russian intellectual and theorist. This book presents a new reading of his semiotic and philosophical legacy. The authors analyse Lotman's semiotics in a series of temporal contexts, starting with the rigidity of Soviet-era ideologies, through to the post-Soviet de-politicization that - paradoxically enough - ended with the reproduction of Soviet-style hegemonic discourse in the Kremlin and ultimately reignited politically divisive conflicts between Russia and Europe. The book demonstrates how Lotman's ideas cross disciplinary boundaries and their relevance to many European theorists of cultural studies, discourse analysis and political philosophy. Lotman lived and worked in Estonia, which, even under Soviet rule, maintained its own borderland identity located at the intersection of Russian and European cultural flows. The authors argue that in this context Lotman's theories are particularly revealing in relation to Russian-European interactions and communications, both historically and in a more contemporary sense.

`The aestheticization of everyday life' has become a commonplace term, one which often merely scratches the surface of contemporary culture. This study illuminates the deeper dynamics of aesthetic reality from a philosophical perspective. Wolfgang Welsch, author of the influential Aesthetic Thinking, develops an important analysis of contemporary culture with philosophical bite. He examines global aestheticization phenomena, probes the relationship of aesthetics and ethics, and considers the broad relevance of aesthetics for contemporary thinking. He argues that modes of thought familiar from the aesthetic realm comprise fundamental paradigms for understanding today's reality. The implications for specific and everyday issues are demonstrated in studies of architecture, advertising, the Internet and our perception of the life world.

Brilliantly articulating the potent intersections of semiotic and linguistic anthropology, Signs and Society demonstrates how a keen appreciation of signs helps us better understand human agency, meaning, and creativity. Inspired by the foundational contributions of C. S. Peirce and Ferdinand de Saussure, and drawing upon key insights from neighboring scholarly fields, noted anthropologist Richard J. Parmentier develops an array of innovative conceptual tools for ethnographic, historical, and literary research. His concepts of "transactional value," "metapragmatic interpretant," and "circle of semiosis," for example, illuminate the foundations and effects of such diverse cultural forms and practices as economic exchanges on the Pacific island of Palau, Pindar's Victory Odes in ancient Greece, and material representations of transcendence in ancient Egypt and medieval Christianity. Other studies complicate the separation of emic and etic analytical models for such cultural domains as religion, economic value, and semiotic ideology. Provocative and absorbing, these fifteen pioneering essays blaze a trail into anthropology's future while remaining firmly rooted in its celebrated past.

The semiotics of Charles S. Peirce is conceived as an essential part of a comprehensive philosophical outlook. The study of signs is carried on for its bearing on the knowledge of reality; therefore the relation of signs to objects is the core concern of Peirce's semiotics. This study looks at this question on the background of Peirce's philosophical system, individuating in the theories of reality and of knowledge the key issues which allow a philosophically grounded definition of the sign-object relation. The concepts of teleology and of final cause reveal themselves to be the essential conception which emerges from these two issues. The underlying teleological tendencies in the use of signs justify their gnoseological reliableness.

Almost everything that one claims about meaning is likely to be questioned or disputed. Translation studies also abound in numerous controversies. However, there is no doubt that translations entail a transfer of meaning, even if the exact sense of the word "meaning" remains vague. The same applies to the term "translation equivalence". This book is an attempt to cope with conceptual, terminological, theoretical, and practical difficulties resulting from this nebula of issues. Numerous examples of translated legal, religious and artistic texts are provided to substantiate the claim that translation equivalence, except in the most trivial sense of the term, is indeed a delusion. The book is addressed to all those persons who are interested in mutual relations between semantics and translation studies.

Despite the growing interest in various translation activities, there is still a potentially vast area of research. The statement may be true for opera surtitling, which was introduced in the nineteen eighties and has been used in opera companies worldwide ever since. This book aims to offer a theoretical framework for opera surtitling, based on several factors, including the semiotics of opera, relevance theory, or fundamental rules of audiovisual translation. The author provides a more illuminating insight by means of practical research into surtitling in Poland, which proves that surtitling is not as simple a task as it may seem, demanding a multimodal and multifaceted analysis of an audiovisual complex and requiring a constant struggle to guarantee optimal relevance of the surtitled performance.