Many of the vocabulary items that foreign language learners encounter involve figurative extensions of meaning. For example, "bottleneck, hard-headed" and "getting a foot in the door" all involve figurative extensions of parts of the body. To understand words and expressions such as these, language learners often need to employ figurative thinking. This book examines the nature of figurative thinking, considers its contribution to communicative language ability, and explores the implications for language teaching and learning.

This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

How we address people, where we sit, what we disclose about ourselves, how we make eye contact, and where and when we touch are signs of attitudes and emotions. Because we may not be conscious of the social or psychological significance of these signs, they are the stealth aspect of conversation. One goal of this book is to demonstrate that address, self-disclosure, seating, eye-contact, and touch are the five vital signs of conversation. Another is to increase the reader's awareness of the fact that whatever the topic of a conversation, interlocutors are also expressing their attitudes and emotions by means of these five vital signs. A final goal is to show the reader that the use of these signs varies with ethnicity, gender, and relationship. To accomplish these goals, this book provides relevant scientific information in a popular style that makes it accessible to a broad spectrum of readers concerned with interpersonal communication.

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach.

Literature happens in the mind. Literary texts are the product of an intentional mind addressing another mind, and language is the instrument in this cognitive mediation. This work emerges in the confluence of three different research areas: literary studies, cognitive linguistics and cognitive science. Its object is a selection of prose works by Peter Weiss, covering three different subgenres: experimental, autobiographical, and historical prose. Within this research framework this study addresses the question of how we make sense of literary text, i.e., how literary texts become semantically and existentially meaningful and what cognitive processes are involved in this task. One second question explored is how mental processes such as perception, attention or memory are represented in the selected texts, and how this conveyance confirms or differs from the cognitive study of these processes. The main aim of this work is thus not to provide an alternative interpretation for the selected texts, but to explain how the existing ones are made possible on account of the present knowledge about the human mind.

In Staging and Re- cycling , John Keefe and Knut Ove Arntzen re-visit and reappraise a selection of their work to explore how the retrieval, re-approaching and re-framing of material can offer pathways for new work and new thinking. The book includes a collection of reprinted and first-published (although previously presented) textual material interspersed with editorial material - reflective essays from John and Knut on these pieces from the archives and original essays from invited scholars that explore the theme of repetition and re-cycling. The project has a number of aims: to suggest how the status of 'new' with regard to academic and staged dramaturgical materials may be reframed; to re-examine these through certain lenses and concepts (re-cycling; re-working; the spectator; landscape, post- and other dramaturgies); to explore the possibilities of critique offered by particular modes of juxtaposition, dialogue and dialectic; to offer further provocations to received ideas; and to retrieve and re-approach material, once published or presented, that becomes 'lost' in archives or on library shelves. As shown here, the role of the hyphen acts as an indicator to the status of 're-' in relation to the 'new'. Written for scholars and academics, researchers, undergraduate and postgraduate students, and practitioners working in all forms for theatre and performance, Staging and Re-cycling suggests a new form of dialogue between work, authors and readers, and draws out threads that extend back into the past and potentially forward into the future.

Authors Susan Opt and Mark Gring present the first-ever thorough exploration and discussion of the rhetoric of social intervention model [RSI] (initially conceived by rhetorical theorist William R. Brown) for today's students. scholars, and professionals. This unique communication-based model, compatible with traditional and non-traditional critical approaches, provides readers with a systemic framework for interpreting, analyzing, critiquing, and intervening in social and cultural change from a rhetorical perspective. It offers an easily accessible tool for critically reflecting upon the ongoing process of rhetorical intervention in people's interpretations of needs, relationships, and worldview. Readers will learn to use the RSI model to (1) reflect on their own symbolic natures, (2) identify rhetorical trends that generate social change, (3) critique social interventions, (4) initiate social interventions, and (5) anticipate the side effects of interventional choices. The Rhetoric of Social Intervention: An Introduction includes these key features: A detailed, step-by-step approach to help readers develop their skills in analyzing the communication patterns of social interventions and writing their analysis as a critical essayExamples and exercises to promote an interactive, transformative learning environment and encourage the development of critical thinking skills Service learning activities in every chapter that can be completed as individual, group, or class projects Review questions, exercises, and an "Under the Lens" feature in every chapter to help readers deepen their understanding Student and scholar essays that demonstrate the model's critical application IntendedAudience: Ideal for advanced undergraduate and graduate courses in Rhetorical Criticism, Rhetorical Theory, Persuasion, Public Address, Social Movements, and Advocacy Communication, the book's focus on criticism as a tool for interpreting social change makes it an excellent supplement for courses in other communication sub-specialties, such as public relations and advertising, and in related disciplines such as marketing, sociology, political science, management, and not-for-profit management. The book also offers communication practitioners a useful guide for the strategic planning of interventions.

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

This book is about the interrelationship between nature, semiosis, metarepresentation and (self-)consciousness, and the role played by metarepresentation in evolution. Representations must have emerged via self-organization from non-representational systems (found in physics, chemistry and biology). Major steps have been the evolution of molecules, macromolecules, life, and finally cultural and symbolic systems. Representations and signs are therefore parts of a huge, possibly branching «ladder of beings. Metarepresentations - images representing images, language about language and language-use, thoughts about thoughts - constitute a fascinating theme within such diverse areas of research as philosophy, literature, theology, anthropology and history, neuroscience, psychology and linguistics. The contributions to this book reflect this variety of different, but often interrelated perspectives on metarepresentation. They also exemplify the difficulties of a truly interdisciplinary discourse and show how one may start such a discourse in the field of semiotics, understood as a meta-discipline which brings together all scientific enterprises dealing with human mind and human culture.

The insight that institutions, and the communicative practices that create, sustain, and challenge them, are multimodal accomplishments has garnered increasing attention from scholars in organization and management research over the last decade. Traditional understanding of social knowledge and meaning as being constituted primarily through verbal discourse has been challenged and extended by work that has promoted the centrality of visual, material, and other sign systems (e.g., audio, gestures, layout) for constructing social reality. While some discursive approaches to organizations and institutions have acknowledged the existence and relevance of modes other than the verbal for some time, systematic research on multimodality has remained rather sparse. In particular, the interaction and orchestration of multiple modes remains terra incognita with considerable empirical, methodological, and theoretical stakes. Together, 54A and 54B of Research in the Sociology of Organizations investigate these issues with innovative research that focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. Individual contributions demonstrate the potential of multimodal approaches to rejuvenate and extend the study of institutions, they revisit research on classic phenomena in organization theory through a multimodal lens, and advance the design of relevant and rigorous methods of analysis for the study of multimodal communicative practices.

Goncharov in the Twenty-First Century brings together a range of international scholars for a reexamination of Ivan Goncharov's life and work through a twenty-first century critical lens. Contributions to the volume highlight Goncharov's service career, the complex and understudied manifestation of Realism in his work, the diverse philosophical threads that shape his novels, and the often colliding contexts of writer and imperial bureaucrat in the 1858 travel text Frigate Pallada. Chapters engage with approaches from post-colonial and queer studies, theories of genre and the novel, desire, laughter, technology, and mobility and travel.

The insight that institutions, and the communicative practices that create, sustain, and challenge them, are multimodal accomplishments has garnered increasing attention from scholars in organization and management research over the last decade. Traditional understanding of social knowledge and meaning as being constituted primarily through verbal discourse has been challenged and extended by work that has promoted the centrality of visual, material, and other sign systems (e.g., audio, gestures, layout) for constructing social reality. While some discursive approaches to organizations and institutions have acknowledged the existence and relevance of modes other than the verbal for some time, systematic research on multimodality has remained rather sparse. In particular, the interaction and orchestration of multiple modes remains terra incognita with considerable empirical, methodological, and theoretical stakes. Together, 54A and 54B of Research in the Sociology of Organizations investigate these issues with innovative research that focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. Individual contributions demonstrate the potential of multimodal approaches to rejuvenate and extend the study of institutions, they revisit research on classic phenomena in organization theory through a multimodal lens, and advance the design of relevant and rigorous methods of analysis for the study of multimodal communicative practices.

In recent decades, what is known as 'the subject' has been problematized by various old and new materialisms and today appears as decentered in and by language, split by the unconscious, deformed by social forces, governed by ideology and is either seen to have succumbed to the postmodern condition or to never have existed in the first place. Every materialist theory of the subject depends on a conception of materiality, which can delineate the character of what the material reality, which de-centers or constitutes the subject consists of. Materiality and Subject in Marxism, (Post-)Structuralism, and Material Semiotics investigates the relation between materiality and the subject in the materialist approaches of Marxism, (post-)structuralism, and material semiotics. None of these approaches subscribes to a reductionist materialism; rather, they conceive of materiality as multiple, complex, and not reducible to tangible matter. For each approach, the modalities of materiality of the respective materialism are defined. The relationship between the multiple materialities and the subject constituted and decentered in this relationship are presented as specific to the theoretical approaches discussed.

This book - written in collaboration with Rene Doursat, director of the Complex Systems Institute, Paris - adds a new dimension to Cognitive Grammars. It provides a rigorous, operational mathematical foundation, which draws from topology, geometry and dynamical systems to model iconic "image-schemas" and "conceptual archetypes". It defends the thesis that Rene Thom's morphodynamics is especially well suited to the task and allows to transform the morphological structures of perception into Gestalt-like, abstract, proto-linguistic schemas that can act as inputs into higher-level specific linguistic routines. Cognitive Grammars have drawn upon the view that the deep syntactic and semantic structures of language, such as prepositions and case roles, are grounded in perception and action. This study raises difficult problems, which thus far have not been addressed as a mathematical challenge. Cognitive Morphodynamics shows how this gap can be filled.

Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message. Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.

The only dictionary of its kind, this greatly expanded second edition lists objects, concepts, traits and situations ancient and modern and gives their appropriate symbols. A companion to Symbolism: A Comprehensive Dictionary (2012), this volume presents symbols and their referents in reverse association (but is not simply a reconfiguring of information). Examples: a symbol for "hell" is descending stairs; an attribute of Saint Benedict is a raven; joy after sorrow is signified by the gemstone amber. Ethnic, literary, artistic, religious, heraldic, numerological, folkloric, occult and psychological usages are included.

Violations of international law and human rights laws are the plague of the twentieth and twenty-first centuries. People's inhumanity to people escalates as wars proliferate and respect for human rights and the laws of war diminish. In Decoding International Law: Semiotics and the Humanities, Professor Susan Tiefenbrun analyzes international law as represented artfully in the humanities.
Mass violence and flagrant violations of human rights have a dramatic effect that naturally appeals to writers, film makers, artists, philosophers, historians, and legal scholars who represent these horrors indirectly through various media and in coded language. This reader-friendly book enables us to comprehend and decode international law and human rights laws by interpreting meanings concealed in great works of art, literature, film and the humanities. Here, the author adopts an interdisciplinary method of interpretation based on the science of signs, linguistics, stylistics, and an in-depth analysis of the work's cultural context.
This book unravels the complexities of such controversial issues as terrorism, civil disobedience, women's and children's human rights, and the piracy of intellectual property. It provides in-depth analyses of diverse literary works: Joseph Conrad's The Secret Agent and the movie Hotel Rwanda (both representing terrorism); Martin Luther King's Letter from Birmingham Jail; two documentary films about women and family law in Iran, Divorce Iranian Style and Two Women; Lisa See's Snow Flower and the Secret Fan (women's human rights and human trafficking in China); Uzodinma Iweala's Beasts ofNo Nation (shedding light on child soldiering and trafficking in Africa), and much more.

This edited book revisits the concept of social 'activities' from an interactional perspective, examining how verbal, vocal, visual-spatial and material resources are deployed by participants for meaning-making in social encounters. The eleven original chapters within this volume analyse activities based on video recordings of naturalistic and naturally occurring social encounters from face-to-face and mediated settings in Chinese, Dutch, English, French, and German. Informed primarily by the methodological approaches of Conversation Analysis and Interactional Linguistics, the authors study embodiment in space and time in three distinct types of situations: objects in space, complex participation frameworks, and affiliation and alignment. Moreover, the book includes a theoretical and methodological discussion of how activities are constituted and visibly embodied in interaction. It will be of interest to students and scholars in sociology and linguistics in general, and face-to-face and mediated interaction in particular.

This is the first book-length study devoted to the work of Marie Darrieussecq, one of France's leading contemporary writers, whose work has proved fascinating to both critics and readers for its diversity, the author's seeming ability to evade established literary categories and the changes in focus of her trajectory. This volume focuses on this ambivalence, highlighting the capacity of Darrieussecq's texts both to confront contemporary social issues, such as national identity and the role of women, and examine the complex relationship between language and reality. Focusing on the mid-section of her oeuvre (Bref sejour chez les vivants, Le Bebe and Le Pays), the author of this study brings together Darrieussecq's social realism, her emphasis on the productive and creative roles of language and narrative, and her interest in the role of social discourse in the formation of identity. The analysis in this book highlights the significant questions that Darrieussecq's texts raise about the ways in which we perceive and narrate the world and makes clear the original and essential nature of Darrieussecq's continuing literary project.

Brilliantly articulating the potent intersections of semiotic and linguistic anthropology, Signs and Society demonstrates how a keen appreciation of signs helps us better understand human agency, meaning, and creativity. Inspired by the foundational contributions of C. S. Peirce and Ferdinand de Saussure, and drawing upon key insights from neighboring scholarly fields, noted anthropologist Richard J. Parmentier develops an array of innovative conceptual tools for ethnographic, historical, and literary research. His concepts of "transactional value," "metapragmatic interpretant," and "circle of semiosis," for example, illuminate the foundations and effects of such diverse cultural forms and practices as economic exchanges on the Pacific island of Palau, Pindar's Victory Odes in ancient Greece, and material representations of transcendence in ancient Egypt and medieval Christianity. Other studies complicate the separation of emic and etic analytical models for such cultural domains as religion, economic value, and semiotic ideology. Provocative and absorbing, these fifteen pioneering essays blaze a trail into anthropology's future while remaining firmly rooted in its celebrated past.

`The aestheticization of everyday life' has become a commonplace term, one which often merely scratches the surface of contemporary culture. This study illuminates the deeper dynamics of aesthetic reality from a philosophical perspective. Wolfgang Welsch, author of the influential Aesthetic Thinking, develops an important analysis of contemporary culture with philosophical bite. He examines global aestheticization phenomena, probes the relationship of aesthetics and ethics, and considers the broad relevance of aesthetics for contemporary thinking. He argues that modes of thought familiar from the aesthetic realm comprise fundamental paradigms for understanding today's reality. The implications for specific and everyday issues are demonstrated in studies of architecture, advertising, the Internet and our perception of the life world.

The aim of the volume is to show in which sense the study of culture, literature and the arts can contribute to a better understanding of human cognition. The collection of essays is questioning whether culture is exclusively human and discusses evolutionary substrates of narrative and the interfaces between culture, stories and cognition. The contributions examine the cognitive strengths and weaknesses of literary reading and analyse other techniques of sense-making in the arts through imagined dialogues and the experience of ambiguity. The final contributions are dealing with musical cognition, the relation between music, aesthetics and cognition.

Brilliantly articulating the potent intersections of semiotic and linguistic anthropology, Signs and Society demonstrates how a keen appreciation of signs helps us better understand human agency, meaning, and creativity. Inspired by the foundational contributions of C. S. Peirce and Ferdinand de Saussure, and drawing upon key insights from neighboring scholarly fields, noted anthropologist Richard J. Parmentier develops an array of innovative conceptual tools for ethnographic, historical, and literary research. His concepts of "transactional value," "metapragmatic interpretant," and "circle of semiosis," for example, illuminate the foundations and effects of such diverse cultural forms and practices as economic exchanges on the Pacific island of Palau, Pindar's Victory Odes in ancient Greece, and material representations of transcendence in ancient Egypt and medieval Christianity. Other studies complicate the separation of emic and etic analytical models for such cultural domains as religion, economic value, and semiotic ideology. Provocative and absorbing, these fifteen pioneering essays blaze a trail into anthropology's future while remaining firmly rooted in its celebrated past.

An insightful lens into the contemporary state of post-factual politics, this timely book explores the perceived binary nature of facts and emotions, suggesting ways to integrate them. Anna Durnova shows that in order to understand post-factual politics, we must unveil the role of emotion in the discursive registers through which politics is constructed and knowledge is legitimized. By analysing and comparing scientists' protests against the Trump presidency with famous scientific controversies in modern medicine, this book redefines truth as a negotiation in public discourse between the interplay of values, beliefs and facts. Chapters examine the ways in which people see emotions as being opposed to facts, unpacking how this ultimate opposition limits public discussion on science in the wake of alternative facts and 'fake news'. Political science students and academics will find the new discussion of post-factual politics through the lens of emotions a timely and important read. This book is also ideal for social movements scholars with the March for Science a key case study used to examine the gap between emotions and facts in modern day times.