The Semiotics of Love brings together work on early symbolism, literary practices, and contemporary communication on the theme of romance and the idea of love to forge an understanding of the semiotic-cultural side of romance. Moving beyond psychological and neuroscientific scholarly analyses of love, Marcel Danesi works to interrogate the cultural constructions of love across societies. This book analyzes romantic love from the general perspective of semiotics-that is, from its more generic interpretive angle, rather than its more technical one. The specific analytical lens used is based on the notion that we convert our feeling structures into sign structures (words, symbols) and sign-based constructions (texts, rituals, etc.), which then allow us to reflect upon something cognitively, rather than just experience it physically and emotionally.

Among the most prominent scholars of language and law is Peter Tiersma, a law professor at Loyola Law School with a doctorate in linguistics (co-editor of The Oxford Handbook of Language and Law). Tiersma's significant body of work traverses a variety of legal and linguistic fields. This book offers a selection of twelve of Tiersma's most influential publications, divided into five thematic areas that are critical to both law and linguistics: Language and Law as a Field of Inquiry, Legal Language and its History, Language and Civil Liability, Language and Criminal Justice, and Jury Instructions. Each paper is accompanied by a brief commentary from a leading scholar in the field, offering a substantive conversation about the ramifications of Tiersma's work and the disagreements that have often surrounded it.

This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.

Social semiotics reveals language's social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.

This book presents developments of discourse analysis in France and applies its tools to key texts from five theorists of structuralism: Lacan, Althusser, Foucault, Derrida and Sollers. It pays special attention to enunciative pragmatics as a poststructuralist approach which analyzes the discursive construction of subjectivity.

Since the 1980's, Marilena Chaui's writing has had a profound impact in Brazil, contributing to the academic conversation and resonating in popular culture. Here, in English for the first time, are ten of Chaui's most important essays, with an introduction by Maite Conde which situates the scholarship in the global context.

A ground-breaking study of the roles played by foreign languages in film and television and their relationship to translation. The book covers areas such as subtitling and the homogenising use of English, and asks what are the devices used to represent foreign languages on screen?

Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.

"Transnational Canadas" marks the first sustained inquiry into the relationship between globalization and Canadian literature written in English. Tracking developments in the literature and its study from the centennial period to the present, it shows how current work in transnational studies can provide new insights for researchers and students.

Arguing first that the dichotomy of Canadian nationalism and globalization is no longer valid in today's economic climate, "Transnational Canadas" explores the legacy of leftist nationalism in Canadian literature. It examines the interventions of multicultural writing in the 1980s and 1990s, investigating the cultural politics of the period and how they increasingly became part of Canada's state structure. Under globalization, the book concludes, we need to understand new forms of subjectivity and mobility as sites for cultural politics and look beyond received notions of belonging and being.

An original contribution to the study of Canadian literature, "Transnational Canadas" seeks to invigorate discussion by challenging students and researchers to understand the national and the global simultaneously, to look at the politics of identity beyond the rubric of multiculturalism, and to rethink the slippery notion of the political for the contemporary era.

Humanity has always used symbols-material objects used to denote difficult, abstract concepts-to describe thoughts and feelings, or to protect secret truths from common knowledge. This concise A-Z guide is a fascinating work of reference that brings to light all the symbols and symbolisms of the world, many aspects of which have been lost to time, including Freemasonry, the Kabbalah, the tarot, astrology, alchemy, Zoroastrianism, and ancient cultures from Egypt to Japan.

Noam Chomsky is universally accepted as one of the pre-eminent public intellectuals of the modern era. Over the past thirty years, broadly diverse audiences have gathered to attend his sell-out lectures.

Now, in Understanding Power, Peter R. Mitchell and John Schoeffel have assembled the best of Chomsky's talks on the past, present and future of the politics of power. In a series of enlightening and wide-ranging discussions - published here for the first time - Chomsky radically reinterprets the events of the past three decades, covering topics from foreign policy during the Vietnam War to the decline of welfare under the Clinton administration. And as he elucidates the connection between America's imperialistic foreign policy and social inequalities at home, Chomsky also discerns the necessary steps to take toward social change. With an eye to political activism and the media's role in popular struggle, as well as US foreign and domestic policy, Understanding Power is definitive Chomsky.

Signs of War and Peace focuses on the role public display plays in the conflict in Northern Ireland. In doing so, it ranges freely over other times, places, and events that shed light on the social and political processes and dynamics involved in public display traditions, such as the Saint Patrick's Day parades in Boston, Massachusetts, and the popular spontaneous shrines to Lady Diana in London. The book is about the nature of public display, its relationships to class-based aesthetics, tradition, and popular style. It is also about contest, conflict, and civil war, and the ways the former are intimately intertwined with the latter, both in Northern Ireland and elsewhere throughout the world. The work is interdisciplinary, combining ethnographic, anthropological, folkloristic, and performance studies approaches. The manuscript benefits from large amount of field work in Ireland, and as a result contains both ethnographic data and revealing interviews with many people in Northern Ireland who have participated in the display events Santino seeks to analyze. The perspective that Santino offers helps to explain the intensity of the conflict as well as the origination, motivations, and justifications of bonfires, murals, commemorative displays, parades, etc. that symbolically articulate what he terms the 'dual master narratives' that underlie and in many ways help to articulate the parameters of that conflict.

In The Handicap Principle, Amotz and Avishag Zahavi offer a unifying theory that brilliantly explains many previously baffling aspects of animal signalling and holds up a mirror in which ordinary human behaviours take on surprising new significance.

Integrating strategic problem-solving, and emphasis on stories and the cultural context of meaning, this book introduces the theoretical stance of semiotic constructivism. Its main argument, illustrated in engaging cases, is that all experience is a construction of signs, and that symbolic forms such as language, myth, ritual and drama create and shape our realities, and provide useful tools for encouraging therapeutic change.

Die Erforschung von Sprache im oeffentlichen Raum (Linguistic Landscapes, LL) hat sich in den vergangen 20 Jahren als Teilgebiet der Soziolinguistik, der Semiotik und anderer Disziplinen fest etabliert. Der vorliegende Band gibt einen UEberblick zu zentralen Ansatzen der LL-Forschung mit einem Bezug zur deutschen Sprache. Die Beitrage stellen aktuelle Studien aus dem deutschsprachigen Raum, zu Deutsch als Minderheitensprache sowie aus Landern mit einer ausgepragten DaF-Tradition vor. Sie thematisieren sprachstrukturelle und soziolinguistische ebenso wie didaktische, methodische und technologische Aspekte. Damit tragt der Band zu einer Systematisierung der deutschsprachigen LL-Forschung bei, gibt Impulse fur internationale Diskussionen und benennt wichtige Desiderata.

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.

Roland Barthes was one of the most widely influential thinkers of the 20th Century and his immensely popular and readable writings have covered topics ranging from wrestling to photography. The semiotic power of fashion and clothing were of perennial interest to Barthes and The Language of Fashion - now available in the Bloomsbury Revelations series - collects some of his most important writings on these topics. Barthes' essays here range from the history of clothing to the cultural importance of Coco Chanel, from Hippy style in Morocco to the figure of the dandy, from colour in fashion to the power of jewellery. Barthes' acute analysis and constant questioning make this book an essential read for anyone seeking to understand the cultural power of fashion.

This is a festscrift made to honour the great scholarly work of Professor Soren Brier The festschrift contains articles written by international scholars within academic fields such as: semiotics, library and information science, 2. order cybernetics, ethics in science, metaphysics. All these different yet related topics show the diversity and depth of Briers research.

Bogdan sets forth criteria and methods of a structural analysis of the pictorial language as a first step toward a more adequate understanding of the semiotic system of visual arts. A structural approach to this pictorial language is presented along with a discussion of an information-processing model applied to optical illusions and computer simulations, and treatment of specifically paradigmatic case studies. Bogdan also discusses the Funeral Monument of Targu Jiu by Constantin Brancusi, one of the most important innovators in modern art.

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.

Yuri Lotman (1922-1993) was one of the most prominent and influential scholars of the twentieth century working in the Soviet Union. A co-founder of the Tartu-Moscow school of semiotics, he applied his mind to a wide array of disciplines, from aesthetics to literary and cultural history, narrative theory to intellectual history, cinema to mythology. This collection provides a stand-alone primer to his intellectual legacy in both semiotics and cultural history. It includes new translations of some of his major pieces as well as works that have never been published in English. The collection brings Lotman into the orbit of contemporary concerns such as gender, memory, performance, world literature, and urban life. It is aimed at students from various disciplines and is augmented by an introduction and notes that elucidate the relevant contexts.

Archives, monuments, celebrations:there are not merely the recollections of memory but also the foundations of history. Symbols, the third and final volume in Pierre Nora's monumental Realms of Memory, includes groundbreaking discussions of the emblems of France's past by some of the nation's most distinguished intellectuals. The seventeen essays in this book consider such diverse "sites" of memory as the figures of Joan D'Arc and Decartes, the national motto of "Liberty, Equality, Fraternity", the tricolor flag and the French language itself. Pierre Nora's closing essay on commemoration provides a culminating overview of the series. Offering a new approach on history, culture, French studies and the studies of symbols, Realms of Memory reveals how the myriad meanings we attach to places and events constitute our sense of history.

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.

This text is designed to provide a basic introduction to semiotics and communication theory, with plenty of examples from, and applications to, popular culture. It aims to make accessible the technical and often abstruse subject matter of sign theory in practical ways, with illustrations in such areas as myth. storytelling, television, advertising, clothing, and architecture. Without overwhelming, this introduction allows students and interested general readers to get a comprehensive look at what semiotics and communication theory are all about. Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics) as a complementary or supplementary text. The text builds upon what readers already known intuitively about signs and then leads them to think critically about the world in which they live--a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms. The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on howmeanings are now negotiated through such channels as websites. chat rooms, and instant messages.