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Books > Reference & Interdisciplinary > Communication studies > Semiology

Philosophy and the Maternal Body - Reading Silence (Hardcover): Michelle Boulous Walker Philosophy and the Maternal Body - Reading Silence (Hardcover)
Michelle Boulous Walker
R4,209 Discovery Miles 42 090 Ships in 10 - 15 working days

This volume is an investigation into the silence of the feminine voice in Western thought, considering the important relationship between maternity and philosophy. The author shows how maternity has often been appropriated by some male theorists and explores ways of approaching motherhood and pregnancy from a feminist perspective. Drawing on examples such as Plato's allegory of the cave, the "productive man" of Marx philosophy, Sigmund Freud's and Melanie Klein's writings on the mother and the mother-daughter relationship, and the psychoanalytic and feminist insights of Irigaray and Kristeva, she shows how terms such as denial, repression and foreclosure offer insight into the philosophical construction of the maternal body. The book also draws upon the work of Althusser and Lyotard, showing how their work bears importantly on the silence of the feminine. Throughout the text Michelle Boulous Walker questions the assumptions that silence is simply the absence of language and presents new strategies for understanding how silence operates.

Vision in Context - Historical and Contemporary Perspectives on Sight (Paperback, New): Teresa Brennan, Martin Jay Vision in Context - Historical and Contemporary Perspectives on Sight (Paperback, New)
Teresa Brennan, Martin Jay
R1,243 Discovery Miles 12 430 Ships in 10 - 15 working days

Vision and the gaze are key issues in the analysis of racism, sexism and ethnocentrism. In recent radical theory, generally, and French theory in particular, vision has been seen as a means of control. But this view is often unnuanced. It bypasses questions such as: Why is it that contemporary theories have been so critical of vision, and generous towards listening (in psychoanalysis) and language (in philosophy)? This collection of original essays brings together historical studies and contemporary theoretical perspectives on vision. The historical papers focus in turn on Ancient Greece, medieval theology, the Renaissance, the Enlightenment and the nineteenth century. These historical studies are themselves thoroughly informed by poststructuralist theory. They provide a rigorous background for several new, exciting articles on vision and its bearings for feminism, race, sexual orientation, film and art. This collection is the first of its kind in juxtaposing historical and contemporary

Beyond the Psychoanalytic Dyad - Developmental Semiotics in Freud, Peirce, and Lacan (Hardcover, Reissue): John P. Muller Beyond the Psychoanalytic Dyad - Developmental Semiotics in Freud, Peirce, and Lacan (Hardcover, Reissue)
John P. Muller
R3,652 Discovery Miles 36 520 Ships in 10 - 15 working days

In this original work of psychoanalytic theory, John Muller explores the formative power of signs and their impact on the mind, the body and subjectivity, giving special attention to work of the French psychoanalyst Jacques Lacan and the American philosopher Charles Sanders Peirce. Muller explores how Lacan's way of understanding experience through three dimensions--the real, the imaginary and the symbolic--can be useful both for thinking about cultural phenomena and for understanding the complexities involved in treating psychotic patients. Muller develops Lacan's perspective gradually, presenting it as distinctive approaches to data from a variety of sources, such as cognitive, social and developmental psychology, literature, history, art, and psychoanalytic treatment.
The book's first four chapters present Muller's reading of selected data from child development research, psychology and linguistics, approximating a semiotic model of "normal" development. The following three chapters examine in a Lacanian framework the structural basis of psychotic stages as indicative of massive semiotic failure in development. The final chapters on human narcissism suggest reasons that "normal" development may be impossible.

Beyond the Psychoanalytic Dyad - Developmental Semiotics in Freud, Peirce, and Lacan (Paperback, New): John P. Muller Beyond the Psychoanalytic Dyad - Developmental Semiotics in Freud, Peirce, and Lacan (Paperback, New)
John P. Muller
R1,242 Discovery Miles 12 420 Ships in 10 - 15 working days


This work explores the formative power of signs and their impact on the mind, the body and subjectivity, giving special attention to work of the French analyst Jacques Lacan and the American philosopher Charles Sanders Peirce.

Language, Gesture, and Space (Hardcover): Karen Emmorey, Judy S. Reilly Language, Gesture, and Space (Hardcover)
Karen Emmorey, Judy S. Reilly
R4,247 Discovery Miles 42 470 Ships in 10 - 15 working days

This book brings together papers which address a range of issues regarding the nature and structure of sign languages and other gestural systems, and how they exploit the space in which they are conveyed. The chapters focus on five pertinent areas reflecting different, but related research topics:
* space in language and gesture,
* point of view and referential shift,
* morphosyntax of verbs in ASL,
* gestural systems and sign language, and
* language acquisition and gesture.
Sign languages and gestural systems are produced in physical space; they manipulate spatial contrasts for linguistic and communicative purposes. In addition to exploring the different functions of space, researchers discuss similarities and differences between visual-gestural systems -- established sign languages, pidgin sign language (International Sign), "homesign" systems developed by deaf children with no sign language input, novel gesture systems invented by hearing nonsigners, and the gesticulation that accompanies speech. The development of gesture and sign language in children is also examined in both hearing and deaf children, charting the emergence of gesture ("manual babbling"), its use as a prelinguistic communicative device, and its transformation into language-like systems in homesigners. Finally, theoretical linguistic accounts of the structure of sign languages are provided in chapters dealing with the analysis of referential shift, the structure of narrative, the analysis of tense and the structure of the verb phrase in American Sign Language. Taken together, the chapters in this volume present a comprehensive picture of sign language and gesture research from a group of international scholars who investigate a range of communicative systems from formal sign languages to the gesticulation that accompanies speech.

Sign Crossroads in Global Perspective - Semiotics and Responsibilities (Paperback): Susan Petrilli Sign Crossroads in Global Perspective - Semiotics and Responsibilities (Paperback)
Susan Petrilli
R1,454 Discovery Miles 14 540 Ships in 10 - 15 working days

Language is the species-specific human version of the animal system of communication. In contrast to non-human animals, language enables humans to invent a plurality of possible worlds; reflect upon signs; be responsible for our actions; gain conscious awareness of our inevitable mutual involvement in the network of life on this planet; and be responsibly involved in the destiny of the planet. The author looks at semiotics, the study of signs, symbols, and communication as developing sequentially rather than successively, more synchronically than diachronically. She discusses the contemporary phenomenon that people in today's society have witnessed and participated in, as part of the development of semiotics. Although there is a long history preceding semiotics, in a sense the field is, as a phenomenon, more "of our time" than of any time past. Its leading figures, whom Petrilli examines, belong to the twentieth and twenty-first century. Semiotics is associated with a capacity for listening. This capacity is also the condition for reconnecting to and recovering the ancient vocation of semiotics as that branch of medical science relating to the interpretation of signs or symptoms. The pragmatic aspect of global semiotics studies the impact of language or signs on those who use them, and looks for consequences in actual practice. In this respect, Petrilli theorizes that the task for semiotics in the era of globalization is nothing less than to take responsibility for life in its totality.

Labour Policies, Language Use and the 'New' Economy - The Case of Adventure Tourism (Hardcover, 1st ed. 2020): Kellie... Labour Policies, Language Use and the 'New' Economy - The Case of Adventure Tourism (Hardcover, 1st ed. 2020)
Kellie Goncalves
R2,664 Discovery Miles 26 640 Ships in 10 - 17 working days

This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the world's top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes.

A Silent Scream: An Approach to "King Kong" and the Evolution of the Contemporary American Imaginary (Paperback, New edition):... A Silent Scream: An Approach to "King Kong" and the Evolution of the Contemporary American Imaginary (Paperback, New edition)
Juan Antonio Roche Carcel
R1,097 Discovery Miles 10 970 Ships in 10 - 15 working days

This book describes the main characteristics that define the emotion of fear, its dimensions, functions, types, and social and individual meanings. It also shows that fear represents a desire to eliminate the Other and that horror films have their origin precisely in crisis and fear, which gives it a fundamentally xenophobic nature. This is demonstrated in the book through the analysis of the four most important versions of the King Kong myth: 1933, 1976, 2005 and 2017. These versions are the result of the fear of the Other that was generated by particular crises in US society: the stock market crash of 1929, the 1970s energy crisis, 9/11 and the military intervention in Iraq in 2003 and its consequences. These conflicts also led to psychological and sociological effects that created a desire for escape that King Kong's films manifest.

Language and Communication - Comparative Perspectives (Hardcover): Herbert L. Roitblat, Louis M. Herman, Paul E. Nachtigall Language and Communication - Comparative Perspectives (Hardcover)
Herbert L. Roitblat, Louis M. Herman, Paul E. Nachtigall
R4,254 Discovery Miles 42 540 Ships in 10 - 15 working days

The result of a conference on language and related cognitive processes in animals, this book brings together scientists working on language and communication, reviews research done on language in apes and dolphins, and places this work in a larger perspective of animal communication and cognition. The conference convened an international group of distinguished scientists interested in exploring the neurological, cognitive, social, and behavioral aspects of communication in animals. A broad spectrum of perspectives was represented, including naturalistic investigations of animals in their natural habitat as well as strictly controlled laboratory investigations. Similarly, a broad range of species was described including rats, parrots, monkeys, apes, dolphins, and humans.
New methodologies and perspectives are continuously emerging that allow consideration of issues that previously could not be resolved. Emerging technology such as video equipment and advanced database systems allow one to exhaustively record in an accessible format the evidence on which scientific conclusions must be based. Investigation of animal language and communication is a small, but vigorously exciting area of scientific investigation as the chapters in this volume clearly attest.

Naming and Reference - The Link of Word to Object (Hardcover, Annotated Ed): R.J. Nelson Naming and Reference - The Link of Word to Object (Hardcover, Annotated Ed)
R.J. Nelson
R1,263 Discovery Miles 12 630 Ships in 10 - 15 working days

The question of how language relates to the world is one of the most important problems of philosophy. What the word "God" refers to and the question "Does God exist?" are clearly linked. The existence or non-existence of God (or electrons or unicorns) is directly related to the issue of what and how a name names. "Naming and Reference" tackles the challenge of explaining the referring power of names. More specifically it explores the reference of lexical terms (especially proper names and pronouns) and the issue of empty or speculative names such as "Satan" and "leptons". The lack of semantics of such terms is a serious difficulty for linguistics, cognitive science and epistemology. In the first half of the book, a survey of the history of the subject is made from Locke to Kripke and Fodor. The second half contains a theory of reference which takes seriously the causal notion of reference, while at the same time preserving Frege's distinction between sense and reference. The algorithmic theory of reference that results treats reference in explicitly non-semantical terms. It incorporates or reflects the latest work in computational logic, cognitive science, and philosophy of mind.

Private Speech - From Social Interaction To Self-regulation (Hardcover): Rafael M. Diaz, Laura E. Berk, Rafael Diaz Private Speech - From Social Interaction To Self-regulation (Hardcover)
Rafael M. Diaz, Laura E. Berk, Rafael Diaz
R4,227 Discovery Miles 42 270 Ships in 10 - 15 working days

Since the publication of Vygotsky's Thought and Language in the United States, a number of North American and European investigators have conducted systematic observations of children's spontaneous private speech, giving substantial support to Vygotsky's major hypotheses - particularly those regarding the social origins of higher psychological functions. However, there still remain many vital questions about the origins, significance, and functions of private speech: How can social and private speech be validly differentiated? What kinds of social interactions promote the use of private speech? What are the sources of individual differences in the use of private speech? This unique volume addresses these and many other important questions. Characterized by a strong emphasis on original data, it reports on systematic observations of spontaneous private speech in children and adults in both laboratory and naturalistic settings. In addition to its systematic analysis of common methodological problems in the field, the book contains the most comprehensive bibliography of the private speech literature currently available.

The Truth of Broken Symbols (Paperback): Robert Cummings Neville The Truth of Broken Symbols (Paperback)
Robert Cummings Neville
R769 Discovery Miles 7 690 Ships in 10 - 15 working days

This book provides a cross-cultural analysis of how religious symbols function from a theological and philosophical perspective. Showing how religious symbols can be true in various qualified senses, Neville presents a theory of religious symbolism in the American pragmatic tradition extending and elaborating Tillich's claim that religious symbols participate in the divine realities to which they refer and yet must be broken in order not to be idolatrous or demonic.

Using Semiotics in Marketing - How to Achieve Consumer Insight for Brand Growth and Profits (Hardcover, 2nd Revised edition):... Using Semiotics in Marketing - How to Achieve Consumer Insight for Brand Growth and Profits (Hardcover, 2nd Revised edition)
Rachel Lawes
R2,604 Discovery Miles 26 040 Ships in 10 - 15 working days

Semiotics is a superpower for marketers. It generates profits for brands. It's a proven, powerful method of uncovering consumer insight and tailoring brand strategies that work. Companies such as Unilever and P&G attest to the success of Lawes semiotics in stimulating innovation and boosting sales. This book makes semiotics accessible. You can do semiotics. All agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands. Using Semiotics in Marketing is an acclaimed how-to guide. It's the only book on semiotics ever published that sets out a complete blueprint for research projects. Clear instructions show how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings. Newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations. Start using semiotics today. Position and launch new brands. Rejuvenate established brands. Design products and packaging. Inspire timely and provocative ad campaigns. Innovate. See the future.

Language and Materialism - Developments in Semiology and the Theory of the Subject (Hardcover): Rosalind Coward, John Ellis Language and Materialism - Developments in Semiology and the Theory of the Subject (Hardcover)
Rosalind Coward, John Ellis
R3,208 Discovery Miles 32 080 Ships in 10 - 15 working days

First published in 1977, this book presents a comprehensive and lucid guide through the labyrinths of semiology and structuralism - perhaps the most significant systems of study to have been developed in the twentieth century. The authors describe the early presuppositions of structuralism and semiology which claim to be a materialist theory of language based on Saussure's notion of the sign. They show how these presuppositions have been challenged by work following Althusser's development of the Marxist theory of ideology, and by Lacan's re-reading of Freud. The book explains how the encounter of two disciplines - psychoanalysis and Marxism - on the ground of their common problem -language - has produced a new understanding of society and its subjects. It produces a critical re-examination of the traditional Marxist theory of ideology, together with the concepts of sign and identity of the subject.

Semiotic Perspectives (Hardcover): Sandor Hervey Semiotic Perspectives (Hardcover)
Sandor Hervey
R4,223 Discovery Miles 42 230 Ships in 10 - 15 working days

First published in 1982, this book looks at a wide variety of issues concerning the vast field of study that is 'semiotics. It begins by tracing the beginnings of modern semiotics in the works two pioneering figures - Saussure and Peirce - in order to present fundamental assumptions, notions and distinctions which provide an essential background to the more recent developments. The author then goes on to look at Behavioural Semiotics, Luis Prieto's idea of "l'Acte Semique", Austin's theory of 'Speech Acts' and Searle's elaborations, Barthes' move away from philosophical and scientific approaches in his ideology of Socio-Cultural Signification, Functionalism and Axiomatic Functionalism, style as a form of communication, semiotics of the cinema, and communicative behaviour in non-human species.

Narrative Thought and Narrative Language (Paperback): Bruce K. Britton, Anthony D. Pellegrini Narrative Thought and Narrative Language (Paperback)
Bruce K. Britton, Anthony D. Pellegrini
R966 Discovery Miles 9 660 Ships in 10 - 15 working days

Since before the dawn of history, people have been telling stories to each other and to themselves. Thus stories are at the root of human experience. This volume describes empirical investigations by Jerome Bruner, Wallace Chafe, David Olson, and others on the relationship between stories and cognition. Using philosophical, linguistic, anthropological, and psychological perspectives on narrative, the contributors provide a definitive, highly diversified portrait of human cognition.

Perception and Production of Fluent Speech (Hardcover): Ronald A. Cole Perception and Production of Fluent Speech (Hardcover)
Ronald A. Cole
R5,532 Discovery Miles 55 320 Ships in 10 - 15 working days

Originally published in 1980, this title looks at the mental processes involved in producing and understanding spoken language. Although there had been several edited volumes on speech in the previous ten years, this volume was unique in that it deals exclusively with perception and production of fluent speech. The chapters in this volume, contributed to by distinguished scientists from psychology, linguistics and computer science, deal with such questions as: How are ideas encoded into sound? How does a speaker plan an utterance? How are words recognized? What is the role of knowledge in speech perception? In short, how do people communicate with each other using speech?

Knowledge in Change - The Semiotics of Cognition and Conversion (Hardcover, 1st ed. 2023): Jan M. Broekman Knowledge in Change - The Semiotics of Cognition and Conversion (Hardcover, 1st ed. 2023)
Jan M. Broekman
R3,765 Discovery Miles 37 650 Ships in 10 - 17 working days

All knowledge is always a matter of change, as this book underlines. All knowledge links You and Me to Reality. This process of positioning cognition has become heavily influenced by conversion. Its cultural background is in this book named 'the New Plural': a worldview based on combinations of Analog, Digital, AI and Quantum understandings of reality. The New Plural, combined with in-depth observations on the Subject in new forms of knowledge formation, forms the background theme of the book. To understand the Subject as defined in past centuries, like Kant's so-called 'split ego' or Voegelin's 'flow', are outlined together with Husserl's 'phenomenology of ego-positions'. Today, one encounters the Subject transformed into a Self with other forms that replace the traditional Subject and its position. The dynamics of the Self are therefore broader than any Selfie can picture. What the book calls 'the Self in digital culture' and for what it introduces the name Self-E, is therefore essential for a semiotic observation of all actual patterns and practices of communication. The decentering of the Subject changed human cognition. The book introduces 'The 3-S Triad' (composed of the 'Subject-Self-Self-E'), which has taken the place and functions of the classical Subject and its dynamics. Cognition has assumed a different position in the heart and mind of every human being. At the same time, the influence of 'The New Plural' has grown, making digital thought formation the leading pattern and foundation of today's knowledge. That different view on human identity made knowledge as understanding and its traditional grasping disappear. All fragments of planetary life were subjected to a newly conceived and often digitally anchored fitting. That forms one of the most powerful and global challenges to the human mind. What if we conclude about climate change that our knowledge fits the problems concerned? The book's final pages outline an epistemological path through such complex zones of knowledge! But its broad and encompassing background question remains, what the concept of change really means when it is challenged to clarify the topic we name climate change.

Intersemiotic Translation - Literary and Linguistic Multimodality (Hardcover, 1st ed. 2019): Aba-Carina Parlog Intersemiotic Translation - Literary and Linguistic Multimodality (Hardcover, 1st ed. 2019)
Aba-Carina Parlog
R1,706 Discovery Miles 17 060 Ships in 10 - 17 working days

This book explores the practical aspects of intersemiotic translation, examining how different signs and sign sets can be transposed into different kinds of semiotic forms of reference. Drawing on theories from translation studies, semiotics, philosophy and stylistics, the author seeks to understand what happens when texts are translated from one genre or modality to another, and makes use of examples ranging from written texts to advertising, images, music, painting, photography, and sculpture. She also analyses related topics such as the differences between Romance and Germanic languages, the difficulties that arise when attempts are made to translate figures of speech or elements of authorial style, and how this interdisciplinary field relates to traditional language-based translation. This book will be of interest to students, teachers, translators and researchers working in the fields of translation studies and multimodality in particular.

Victoria Welby and the Science of Signs - Significs, Semiotics, Philosophy of Language (Hardcover): Susan Petrilli Victoria Welby and the Science of Signs - Significs, Semiotics, Philosophy of Language (Hardcover)
Susan Petrilli
R4,234 Discovery Miles 42 340 Ships in 10 - 15 working days

Victoria Welby (1837-1912) dedicated her research to the relationship between signs and values. She exchanged ideas with important exponents of the language and sign sciences, such as Charles S. Peirce and Charles S. Ogden. She examined themes she believed crucially important both in the use of signs and in reflection on signs. But Welby's research can also be understood in ideal dialogue with authors she could never have met in real life, such as Mikhail Bakhtin, Susanne Langer, and Genevieve Vaughan.

Welby contends that signifying cannot be constrained to any one system, type of sign, language, field of discourse, or area of experience. On the contrary, it is ever more developed, enhanced, and rigorous, the more it develops across different fields, disciplines, and areas of experience. For example, to understand meaning, Welby evidences the advantage of translating it into another word even from the same language or resorting to metaphor to express what would otherwise be difficult to conceive.

Welby aims for full awareness of the expressive potential of signifying resources. Her reflections make an important contribution to problems connected with communication, expression, interpretation, translation, and creativity.

Wordly Wise - The Semiotics of Discourse in Dante's "Commedia" (Hardcover, New edition): Raffaele De Benedictis Wordly Wise - The Semiotics of Discourse in Dante's "Commedia" (Hardcover, New edition)
Raffaele De Benedictis
R1,977 Discovery Miles 19 770 Ships in 10 - 15 working days

In Wordly Wise: The Semiotics of Discourse in Dante's Commedia, Raffaele De Benedictis proposes a new critical method in the study of the Divine Comedy and Dante's minor works. It systematically and comprehensively addresses the discursive aspect of Dante's works and focuses mainly on the reader, who, along with the author and the text, contributes to the making of discursive paths and discourse-generating functions through the act of reading. This work allows the reader to become acquainted with how meaning is generated and whether it is granted legitimacy in the text. Also, in a system of signification, sign function and sign production are not limited to the properties of the mind but are the result of working interactively with the properties of discourse, which provide directionality for the reader's enunciation(s) in action.

The Self as a Sign, the World, and the Other - Living Semiotics (Hardcover): Susan Petrilli The Self as a Sign, the World, and the Other - Living Semiotics (Hardcover)
Susan Petrilli
R3,935 Discovery Miles 39 350 Ships in 10 - 15 working days

Ostentation of the Subject is a practice that is asserting itself ever more in today's world. Consequently, criticism by philosophers, psychologists, sociologists, and anthropologists has been to little effect, considering that they are not immune to such practices themselves. The question of subjectivity concerns the close and the distant, the self and the other, the other from self and the other of self. It is thus connected to the question of the sign. It calls for a semiotic approach because the self is itself a sign; its very own relation with itself is a relation among signs. This book commits to developing a critique of subjectivity in terms of the "material" that the self is made of, that is, the material of signs.

Susan Petrilli highlights the scholarship of Charles Peirce, Mikhail Bakhtin, Roland Barthes, Mary Boole, Jacques Derrida, Michael Foucault, Emmanuel Levinas, Claude Levi-Strauss, Maurice Merleau-Ponty, Charles Morris, Thomas Sebeok, Thomas Szasz, and Victoria Welby. Included are American and European theories and theorists, evidencing the relationships interconnecting American, Italian, French, and German scholarship.

Petrilli covers topics from identity issues that are part of semiotic views, to the corporeal self as well as responsibility, reason, and freedom. Her book should be read by philosophers, semioticians, and other social scientists.

A Theory of Narrative Drawing (Hardcover, 1st ed. 2017): Simon Grennan A Theory of Narrative Drawing (Hardcover, 1st ed. 2017)
Simon Grennan
R3,979 Discovery Miles 39 790 Ships in 10 - 15 working days

This book offers an original new conception of visual story telling, proposing that drawing, depictive drawing and narrative drawing are produced in an encompassing dialogic system of embodied social behavior. It refigures the existing descriptions of visual story-telling that pause with theorizations of perception and the articulation of form. The book identifies and examines key issues in the field, including: the relationships between vision, visualization and imagination; the theoretical remediation of linguistic and narratological concepts; the systematization of discourse; the production of the subject; idea and institution; and the significance of resources of the body in depiction, representation and narrative. It then tests this new conception in practice: two original visual demonstrations clarify the particular dialectic relationships between subjects and media, in an examination of drawing style and genre, social consensus and self-conscious constraint. The book's originality derives from its clear articulation of a wide range of sources in proposing a conception of narrative drawing, and the extrapolation of this new conception in two new visual demonstrations.

Linguistic Semiotics (Hardcover, 1st ed. 2020): Mingyu Wang Linguistic Semiotics (Hardcover, 1st ed. 2020)
Mingyu Wang
R2,712 Discovery Miles 27 120 Ships in 10 - 17 working days

This is the first book of its kind that explains the basic concepts, theoretical foundations and systematic research of linguistic semiotics, so as to establish a well-founded framework for linguistic semiotics as an independent discipline. While examining the major claims of different schools of semiotics, it also addresses 12 central issues concerning linguistic semiotics, and outlines semiotic studies in China focusing on the multiple research areas and accomplishments. In addition to illustrations and tables, the book offers an "Index of References in Linguistic Semiotics" consisting of 1,063 entries, including monographs, journal papers, conference proceedings, etc. in Chinese, English and Russian.

Understanding American Icons - An Introduction to Semiotics (Hardcover): Arthur Asa Berger Understanding American Icons - An Introduction to Semiotics (Hardcover)
Arthur Asa Berger
R4,204 Discovery Miles 42 040 Ships in 10 - 15 working days

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

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