This highly readable book develops a numanistic, and specifically semiotic approach to multiculturalism. It reveals how semiotics provides fresh and valuable insights into multiculturalism: in contrast to the binary logic of dualistic philosophy, semiotic logic does not understand the value of truth in rigid terms of 'true' or 'false', 'right' or 'wrong' only. The value of truth resides in meaning, which is a dynamic, evolutionary phenomenon, rooted, nevertheless, in factuality. Drawing on recent developments in biosemiotics, the book presents a theoretical approach to multiculturalism, regarding the lives of people living in multicultural environments. Rather than analyzing political or economic phenomena, it offers a semiotic analysis of multiculturalism and discusses its educational implications. It also invites readers to regard learning as a phenomenon of ecological sign growth and to understand multiculturalism along the same lines. As such, it brings together the life and social sciences and the humanities in a unified perspective, in an approach fitting postmodernism. Developing a postmodern philosophy for contemporary non-experts, which allows distancing from political discourse in favor of a posthumanistic stand, where altruism is seen as an opportunity, not a threat, this book appeals to a wide readership, from scholars seeking state-of-the-art theories to general readers looking for a thought-provoking and enlightening read.

Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.

Introduces the reader to the ways in which Saussure developed his revolutionary insights on language and demystifies his complex theories. Ferdinand de Saussure (1857-1913) is generally considered one of the main founders of modern linguistics and semiotics. The book that was derived from his teaching, the Course in General Linguistics, had a lasting impact on the intellectual life of the 20th century and remains today an object of debates and controversies. This "Guide for the Perplexed" introduces the reader to the ways in which Saussure developed his revolutionary insights on language in the context of the linguistics of his time. It also provides clear definitions and explanations of the basic notions that form the substance of his work, with relevant examples of how they apply to the understanding of language and other symbolic systems. The book demonstrates how Saussure's ideas have subsequently been used in the humanities and social sciences. It concludes by pointing to the continuing relevance of the theoretical and practical problems that were articulated by Saussure. This is the ideal book for those studying Saussure, structural linguistics or semantics and semiotics, offering a clear overview and explanation of all the key aspects of this fascinating linguist's work. Continuum's "Guides for the Perplexed" are clear, concise and accessible introductions to thinkers, writers and subjects that students and readers can find especially challenging - or indeed downright bewildering. Concentrating specifically on what it is that makes the subject difficult to grasp, these books explain and explore key themes and ideas, guiding the reader towards a thorough understanding of demanding material.

This book discusses a significant area of mathematics education research in the last two decades and presents the types of semiotic theories that are employed in mathematics education. Following on the summary of significant issues presented in the Topical Survey, Semiotics in Mathematics Education, this book not only introduces readers to semiotics as the science of signs, but it also elaborates on issues that were highlighted in the Topical Survey. In addition to an introduction and a closing chapter, it presents 17 chapters based on presentations from Topic Study Group 54 at the ICME-13 (13th International Congress on Mathematical Education). The chapters are divided into four major sections, each of which has a distinct focus. After a brief introduction, each section starts with a chapter or chapters of a theoretical nature, followed by others that highlight the significance and usefulness of the relevant theory in empirical research.

This book brings together selected revised papers representing a multidisciplinary approach to language, music, and gesture, as well as their interaction. Among the number of multidisciplinary and comparative studies of the structure and organization of language and music, the presented book broadens the scope with the inclusion of gesture problems in the analyzed spectrum. A unique feature of the presented collection is that the papers, compiled in one volume, allow readers to see similarities and differences in gesture as an element of non-verbal communication and gesture as the main element of dance. In addition to enhancing the analysis, the data on the perception and comprehension of speech, music, and dance in regard to both their functioning in a natural situation and their reflection in various forms of performing arts makes this collection extremely useful for those who are interested in human cognitive abilities and performing skills. The book begins with a philosophical overview of recent neurophysiological studies reflecting the complexity of higher cognitive functions, which references the idea of the baroque style in art being neither linear nor stable. The following papers are allocated into 5 sections. The papers of the section "Language-Music-Gesture As Semiotic Systems" discuss the issues of symbolic and semiotic aspects of language, music, and gesture, including from the perspective of their notation. This is followed by the issues of "Language-Music-Gesture Onstage" and interaction within the idea of the "World as a Text." The papers of "Teaching Language and Music" present new teaching methods that take into account the interaction of all the cognitive systems examined. The papers of the last two sections focus on issues related primarily to language: The section "Verbalization Of Music And Gesture" considers the problem of describing musical text and non-verbal behavior with language, and papers in the final section "Emotions In Linguistics And Ai-Communication Systems" analyze the ways of expressing emotions in speech and the problems of organizing emotional communication with computer agents.

This book traces the origins and evolution of cybersemiotics, beginning with the integration of semiotics into the theoretical framework of cybernetics and information theory. The book opens with chapters that situate the roots of cybersemiotics in Peircean semiotics, describe the advent of the Information Age and cybernetics, and lay out the proposition that notions of system, communication, self-reference, information, meaning, form, autopoiesis, and self-control are of equal topical interest to semiotics and systems theory. Subsequent chapters introduce a cybersemiotic viewpoint on the capacity of arts and other practices for knowing. This suggests pathways for developing Practice as Research and practice-led research, and prompts the reader to view this new configuration in cybersemiotic terms. Other contributors discuss cultural and perceptual shifts that lead to interaction with hybrid environments such as Alexa. The relationship of storytelling and cybersemiotics is covered at chapter length, and another chapter describes an individual-collectivity dialectics, in which the latter (Commind) constrains the former (interactants), but the former fuels the latter. The concluding chapter begins with the observation that digital technologies have infiltrated every corner of the metropolis - homes, workplaces, and places of leisure - to the extent that cities and bodies have transformed into interconnected interfaces. The book challenges the reader to participate in a broader discussion of the potential, limitations, alternatives, and criticisms of cybersemiotics.

We communicate multimodally. Everyday communication involves not only words, but gestures, images, videos, sounds and of course, music. Music has traditionally been viewed as a separate object that we can isolate, discuss, perform and listen to. However, much of music's power lies in its use as multimodal communication. It is not just lyrics which lend songs their meaning, but images and musical sounds as well. The music industry, governments and artists have always relied on posters, films and album covers to enhance music's semiotic meaning. Music as Multimodal Discourse: Semiotics, Power and Protest considers musical sound as multimodal communication, examining the interacting meaning potential of sonic aspects such as rhythm, instrumentation, pitch, tonality, melody and their interrelationships with text, image and other modes, drawing upon, and extending the conceptual territory of social semiotics. In so doing, this book brings together research from scholars to explore questions around how we communicate through musical discourse, and in the discourses of music. Methods in this collection are drawn from Critical Discourse Analysis, Social Semiotics and Music Studies to expose both the function and semiotic potential of the various modes used in songs and other musical texts. These analyses reveal how each mode works in various contexts from around the world often articulating counter-hegemonic and subversive discourses of identity and belonging.

This book deals with the fundamental semantics of images of Europe, which consist of valences, mirror beliefs and affectivities. This is why it relaunches the importance of the European discourse in its symbolic dimension. As such, it explores the many images of Europe, or rather the many images through which European discourse is actually constituted in daily life, in search of their enunciative responsibility in today's world for determining the current "State of the Union". The identity of the European continent is based on a millenary tension between universalism and particularism: images of Europe have in fact been alternately inspired, over the centuries, by a model of homogeneity - Roman and Carolingian imperial disposition - on the one hand, and by a model of fragmentation - a Europe of city-states, municipalities, regions and small fatherlands - on the other. In the European Union, a political and economic organism, this issue has recently been amplified to the point that it has reentered public debate, and political parties that are only recognizable for being Europeanists or anti-Europeanists are now ubiquitous. In this regard, one major bone of contention is how to portray the quintessential aspects of the European territory, which are either interpreted as "thresholds" to be overcome in the name of a model of United Europe - "integral totality" - or are instead regarded as insurmountable obstacles for a Europe that is irreparably and perhaps, according to anti-Europeanists, fortunately fragmented - "partitive totality". Further, this is to be done without excluding the possibility of contradictory and complementary solutions to these binary visions. In this context the book analyzes various texts in order to obtain a more precise picture of the clash, reveal its semiotic forms, and by doing so, identify a way out of the crisis.

This book investigates how digital youth engage in computer-mediated communication (CMC) in the era of social media. Particularly focused on their uses of emoji, their motivations, attitudes and interpretations of emoji use, Emoji Speak provides the first book-level discussion looking at youth-to-youth Social Network Service (SNS) communication and emoji use. Where previous research on SNS communication has tended to focus on the English language, in this book Jieun Kiaer explores SNS as a global phenomenon. Presenting the results of empirical investigation through large-scale surveys, SNS corpora, and interviews with a wide pool of Chinese, Japanese, Korean, and British youth participants, Kiaer compares SNS communication across languages to provide insight in understanding youth language and their emojing behaviours. Arguing that the future of our modern languages lies within the multi-modal and multi-lingual linguistic behaviours found in SNS, Emoji Speak suggests that emoji use among young people is leading to the emergence of a new, 'social' grammar.

Everyday consumers buy into the concept of brands and their associated meanings--the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to "brand equity," the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.
The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world.
The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

This volume brings together Northrop Frye's criticism on twentieth-century literature, a body of work produced over almost sixty years. Including Frye's incisive book, T.S. Eliot, as well as his discussions of writers such as James Joyce, W.B. Yeats, Wallace Stevens, and George Orwell, the volume also contains a recently discovered review of C.G. Jung's book on the synchronicity principle and a previously unpublished introduction to a twentieth-century literature anthology. Frye's insightful commentaries demonstrate definitively that he was as astute a critic of the literature of his own time as he was of the literature of earlier periods.

Glen Robert Gill's substantial introduction delineates the development of Frye's criticism on twentieth-century literature, puts it in historical and cultural context, and relates it to his overarching theory of literature. This volume in Frye's Collected Works is indispensible not only for readers of Frye's work but for all scholars and students of twentieth-century literature.

Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

This handbook brings together the most current and hotly debated topics in studies about images today. In the first part, the book gives readers an historical overview and basic diacronical explanation of the term image, including the ways it has been used in different periods throughout history. In the second part, the fundamental concepts that have to be mastered should one wish to enter into the emerging field of Image Studies are explained. In the third part, readers will find analysis of the most common subjects and topics pertaining to images. In the fourth part, the book explains how existing disciplines relate to Image Studies and how this new scholarly field may be constructed using both old and new approaches and insights. The fifth chapter is dedicated to contemporary thinkers and is the first time that theses of the most prominent scholars of Image Studies are critically analyzed and presented in one place.

This book is about the representations - both visual and linguistic - which people give of their own places of origin. It examines the drawings of interviewees who were asked to draw their own place of origin on a white A3 sheet, using pencil or colour, according to their choice. If they were born in a place they did not remember because they moved in when they were very small, they could draw the place they did remember as the scenario of their early childhood. The drawings are examined from three different perspectives: semiotics, cognitive psychology and geography. The semiotic instruments are used to describe how each person reconstructs a complex image of his/her childhood place, and how they translate their own memories from one language to another, e.g. from drawing to verbal story, trying to approach what they want to express in the best possible way. The cognitive-psychological point of view helps clarify the emotional world of the interviewees and their motivations during the process of reconstruction and expression of their childhood experiences. The geographical conceptualizations concern a cultural level and provide insight into the cartographic models that inspire the maps people drew. One of the main findings was the influence from cultural codes as demonstrated in the fact that most of the US students interviewed drew their maps showing considerable cartographic expertise in comparison to their European counterparts.

"A comprehensive study on Barthes and photography . . . the most studious research on the topic."--Antoine Compagnon, Columbia University and the Sorbonne "Interesting and significant. . . . Important for scholars, students, and general readers interested in literature, art, photography, critical theory, and media studies."--Scott Nygren, University of Florida French theoretician Roland Barthes enjoyed a long and shifting relationship with photography, using it first as metaphor, moving on to explore its use in movies, film stills, political campaigns, and popular photographic essays, and finally confronting it anew with the death of his mother. Although Barthes' last book, and his only book-length study of photography, Camera Lucida, has enormously influenced study of visual images in the arts and humanities, this is the first examination in English of Barthes's work on the visual arts. Nancy Shawcross brings together and analyzes for the first time--in any language--all of Barthes's writings, both direct and indirect, about visual media in its many forms. Shawcross reads Camera Lucida against the whole of Barthes' work, an intertextual approach that reanimates his earlier writings in a way that a strictly chronological discussion would not. By focusing on the border between literature and photography, Shawcross combines theoretical and philosophical questions with the history and cultural contexts of photography. This meticulously researched book places Barthes's thought on photography in the context of his own developing ideas about semiology, tracking origins, rejections, and departures. It shows Barthes's affinities with and distinction from other theorists of photography such as Baudelaire and Benjamin and, finally, examines his thought in the context of postmodern discussions of photography that followed it. Nancy Shawcross teaches comparative literature at the University of Pennsylvania and serves as curator of manuscripts in the Department of Special Collections there. She co-organized a 1994 international conference on Barthes at the university and has published articles and book chapters in the field of literary criticism.

Drawing on a range of disciplines from within the humanities and social sciences, Multilingual Memories addresses questions of remembering and forgetting from an explicitly multilingual perspective. From a museum at Victoria Falls in Zambia to a Japanese-American internment in Arkansas, this book probes how the medium of the communication of memories affirms social orders across the globe. Applying linguistic landscape approaches to a wide variety of monuments and memorials from around the world, this book identifies how multilingualism (and its absence) contributes to the inevitable partiality of public memorials. Using a number of different methods, including multimodal discourse analysis, code preferences, interaction orders, and indexicality, the chapters explore how memorials have the potential to erase linguistic diversity as much as they can entextualize multilingualism. With examples from Africa, Asia, Australasia, Europe, and North and South America, this volume also examines the extent to which multilingual memories legitimize not only specific discourses but also individuals, particular communities, and ethno-linguistic groups - often to the detriment of others.

This edited book covers many topics in musicological literature, gathering various approaches to music studies that encapsulate the vivid relation music has to society. It focusses on repertoires and geographical areas that have not previously been well frequented in musicology. As readers will see, music has many roles to play in society. Music can be a generator of social phenomena, or a result of them; it can enhance or activate social actions, or simply co-habit with them. Above all, music has a stable position within society, in that it actively participates in it. Music can either describe or prescribe social aspects; musicians may have a certain position/role in society (e.g., the "popstar" as fashion leader, spokesman for political issues, etc.). Depending on the type of society, music may have a certain "meaning" or "function" (music does not mean the same thing everywhere in the world). Lastly, music can define a society, and it is not uncommon for it to best define a particular historical moment. Case-studies in this work provide visibility for musical cultures that are rarely exposed in the dominant musicological discourse. Several contributions combine musicological analysis with "insider-musician" points of view. Some essays in the collection address the cultural clash between certain types of music/musicians and the respective institutional counterparts, while certain contributing authors draw on experimental research findings. Throughout this book we see how musics are socially significant, and - at the same time - that societies are musically significant too. Thus the book will appeal to musicologists, cultural scholars and semioticians, amongst others.

The first international volume on the topic of biosemiotics and linguistics. It aims to establish a new relationship between linguistics and biology as based on shared semiotic foundation.

This is the first book to consider the major implications for culture of the new science of biosemiotics. The volume is mainly aimed at an audience outside biosemiotics and semiotics, in the humanities and social sciences principally, who will welcome elucidation of the possible benefits to their subject area from a relatively new field. The book is therefore devoted to illuminating the extent to which biosemiotics constitutes an 'epistemological break' with 'modern' modes of conceptualizing culture. It shows biosemiotics to be a significant departure from those modes of thought that neglect to acknowledge continuity across nature, modes which install culture and the vicissitudes of the polis at the centre of their deliberations. The volume exposes the untenability of the 'culture/nature' division, presenting a challenge to the many approaches that can only produce an understanding of culture as a realm autonomous and divorced from nature.

This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.

This book, which takes the form of a graphic novel, looks at political activism in the public landscape. It has a particular focus on the UK activist group Led by Donkeys which has, since late 2018, been running a campaign to expose hypocrisy in the political classes. Their approach to activism involves the use of large posters and other forms of public display, which highlight the gap between the rhetoric and actions of politicians, and how language and communication is used to manipulate opinion. The activism discussed in the book includes four major issues: Brexit, Trump, Covid and the Russian invasion of Ukraine. The book is both an innovative visual approach to the presentation of academic research and thought, and an exploration of how the linguistic landscape can be a key resource for the communication of political activism.

This book offers fresh critical insights to the field of children's literature translation studies by applying the concept of transcreation, established in the creative industries of the globalized world, to bring to the fore the transformative, transgressional and creative aspects of rewriting for children and young audiences. This socially situated and culturally dependent practice involves ongoing complex negotiations between creativity and normativity, balancing text-related problems and genre conventions with readers' expectations, constraints imposed by established, canonical translations and publishers' demands. Focussing on the translator's strategies and decision-making process, the book investigates phenomena where transcreation is especially at play in children's literature, such as dual address, ambiguity, nonsense, humour, play on words and other creative language use; these also involve genre-specific requirements, for example, rhyme and rhythm in poetry. The book draws on a wide range of mostly Anglophone texts for children and their translations into languages of limited diffusion to demonstrate the numerous ways in which information, meaning and emotions are transferred to new linguistic and cultural contexts. While focussing mostly on interlingual transfer, the volume analyses a variety of translation types from established, canonical renditions by celebrity translators to non-professional translations and intralingual rewritings. It also examines iconotextual dynamics of text and image. The book employs a number of innovative methodologies, from cognitive linguistics and ethnolinguistics to semiotics and autoethnographic approaches, going beyond text analysis to include empirical research on children's reactions to translation strategies. Highlighting the complex dynamics at work in the process of transcreating for children, this volume is essential reading for students and researchers in translation studies, children's fiction and adaptation studies.

Drawing upon the disciplines of politics, anthropology, psychoanalysis, aesthetics and cinema studies, Salgo presents a new way of looking at the "art of European unification." The official visual narratives of the European Union constitute the main object of inquiry - the iconography of the new series of euro banknotes and the videos through which the supranational elite seek to generate "collective effervescence," allow for a European carnival to take place, and prompt citizens to pledge allegiance to the sacred dogma of the "ever closer union," thereby strengthening the mythical sources of the organization's legitimacy. The author seeks to illustrate how and why the federalist utopia turned into a political soteriology after the outbreak of the 2008 crisis.

This title details the key terms, thinkers and texts in systemic functional linguistics. The field of Systemic Functional Linguistics is a social semiotic approach to language pioneered by M. A. K. Halliday, which has assumed a central importance in linguistics in recent years, anchored by a growing body of work. This book details the key terms, the key thinkers and the key texts in this field in an approachable, easy to understand and accessible manner. It is authored by leading names in the field and is aimed at undergraduates and postgraduates studying linguistics and language studies. "The Key Terms" series offers undergraduate students clear, concise and accessible introductions to core topics. Each book includes a comprehensive overview of the key terms, concepts, thinkers and texts in the area covered and ends with a guide to further resources.