Lighting and shadows are used within a range of art forms to create aesthetic effects. Piotr Sadowski's study of light and shadow in Weimar cinema and contemporaneous visual arts is underpinned by the evolutionary semiotic theories of indexicality and iconicity. These theories explain the unique communicative and emotive power of light and shadow when used in contemporary indexical media including the shadow theatre, silhouette portraits, camera obscura, photography and film. In particular, Sadowski highlights the aesthetic and emotional significance of shadows. The 'cast shadow', as an indexical sign, maintains a physical connection with its near-present referent, such as a hidden person, stimulating a viewer's imagination and provoking responses including anxiety or curiosity. The 'cinematic shadow' plays a stylistic role, by enhancing image texture, depth of field, and tonal contrast of cinematic moments. Such enhancements are especially important in monochromatic films, and Sadowski interweaves the book with accounts of seminal Weimar cinema moments. Sadowski's book is distinctive for combining historical materials and theoretical approaches to develop a deeper understanding of Weimar cinema and other contemporary art forms. The Semiotics of Light and Shadows is an ideal resource for both scholars and students working in linguistics, semiotics, film, media, and visual arts.

Semiotics - the study of the general principles of signs and sign systems - is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.

This book, which takes the form of a graphic novel, looks at political activism in the public landscape. It has a particular focus on the UK activist group Led by Donkeys which has, since late 2018, been running a campaign to expose hypocrisy in the political classes. Their approach to activism involves the use of large posters and other forms of public display, which highlight the gap between the rhetoric and actions of politicians, and how language and communication is used to manipulate opinion. The activism discussed in the book includes four major issues: Brexit, Trump, Covid and the Russian invasion of Ukraine. The book is both an innovative visual approach to the presentation of academic research and thought, and an exploration of how the linguistic landscape can be a key resource for the communication of political activism.

Semiotics - the study of the general principles of signs and sign systems - is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.

Existential semiotics is a new paradigm which combines classical semiotics with continental philosophy. It does not mean a return to existentialism, albeit philosophers from Hegel and Kierkegaard to Heidegger, Jaspers and Sartre are its sources of inspiration. It introduces completely new sign categories and concepts to the field, recasting the whole of semiotics, communication and signification as integral to a transcendental art. The volume contains essays on music, the voice, silence, calligraphy, metaphysics, myth, aesthetics, entropy, cultural heritage, film, the Bible, among other subjects.

Semiotics is long on theoretical, often obscure discourses, but short on applications that demonstrate with clarity the applicability of its methods. This book confronts a challenging object, the circus, and endeavors to describe its performances in ways that explain how circus acts produce meaning and cause a deep emotional involvement for their audiences. The approach is not top-down, such as would be a method that would dogmatically apply a particular theory to fully explain the phenomena in terms of this theory alone. Epistemologically, this book is an example of the bottom-up strategy, which consists of considering first the objects and heuristically calling upon methodological resources in a broad theoretical array to come to grips with the problems that are encountered. Any circus act is a complex event that has cognitive and emotional dimensions. It is also a part of a history and an institution, and cannot be abstracted from its cultural and sociological contexts. Thus the range of relevant theoretical and methodological approaches must include structural semiotics, biosemiotics, pragmatics, socio-semiotics, cultural anthropology, the cognitive sciences, the psychology and sociology of emotions, to name only the most important. But the ultimate focus of this book is to enable the readers to better understand the meaning of circus performances and to appreciate the skills and creativity of this traditional popular art, which constantly renews itself from generation to generation.

This multidisciplinary anthology discusses the problems and possibilities of digital culture and the information age. It focuses on media critical, analytical and philosophical approaches to contemporary media cultures, future technologies, and electronic utopias. The following topics are among those discussed: the textual theory of hypertext multimedia literature; phenomenology; Nelson Goodman's philosophy of languages; Jean-Luc Godard as media philosopher; American television discourse; Internet in Russia; tomorrow's media environments; and the controversial advertising of Benetton. The main disciplines shared by the contributors are philosophy, semiotics, and media and communication studies.

This book examines the issues surrounding the problematic perpetuation of dominant sign systems through the framework of 'semioethics'. Semioethics is concerned with using semiotics as a powerful tool to critique the status quo and move beyond the reproduction of the dominant order of communication. The aim is to present semioethics as a method to engage semiotics in an active rethink of our ability as humans to affect change.

CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any robbers and thieves. And yet these signs were often read as provocations and challenges. Why was this? And how could we more effectively communicate dangers from our world, such as toxic waste, to future civilizations? This book examines and evaluates the kinds of signs, symbols, narratives and other semiotic strategies humans have used across time to communicate the sense of danger. From paleolithic cave art and ancient monuments to the dangers of nuclear waste, carbon emissions and other pollution, Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism. At the same time, the book puts forward a plan for a more effective 'semiotising' of risk and peril, calling on linguists, semioticians and agencies to face up our collective responsibilities, and work together to more clearly communicate vitally important warnings about the dangers we've left behind to civilizations beyond the semiotic gap.

The book is the first annotated reader to focus specifically on the discipline of zoosemiotics. Zoosemiotics can be defined today as the study of signification, communication and representation within and across animal species. The name for the field was proposed in 1963 by the American semiotician Thomas A. Sebeok. He also established the framework for the paradigm by finding and tightening connections to predecessors, describing terminology, developing methodology and setting directions for possible future studies. The volume includes a wide selection of original texts accompanied by editorial introductions. An extensive opening introduction discusses the place of zoosemiotics among other sciences as well as its inner dimensions; the understanding of the concept of communication in zoosemiotics, the heritage of biologist Jakob v. Uexkull; contemporary developments in zoosemiotics and other issues. Chapter introductions discuss the background of the authors and selected texts, as well as other relevant texts. The selected texts cover a wide range of topics, such as semiotic constitution of nature, cognitive capabilities of animals, typology of animal expression and many other issues. The roots of zoosemiotics can be traced back to the works of David Hume and John Locke. Great emphasis is placed on the heritage of Thomas A. Sebeok, and a total of four of his essays are included. The Reader also includes influential studies in animal communication (honey bee dance language, vervet monkey alarm calls) as well as theory elaborations by Gregory Bateson and others. The reader concludes with a section dedicated to contemporary research. Readings in Zoosemiotics is intended as a primary source of information about zoosemiotics, and also provides additional readings for students of cognitive ethology and animal communication studies.

Signs in Use is an accessible introduction to the study of semiotics.
All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world.
Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does.
Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.

Peirce's (1906) proposal that the universe as a whole, even if it does not consist exclusively of signs, is yet everywhere perfused with signs, is a thesis that better than any other sums up the life and work of Thomas A. Sebeok, "inventor" of semiotics as we know it today. Semiotics - the doctrine of signs - has a long and intriguing history that extends back well beyond the last century, two and a half millennia to Hippocrates of Cos. It ranges through the teachings of Augustine, Scholastic philosophy, the work of Peirce and Saussure. Yet a fully-fledged doctrine of signs, with many horizons for the future, was the result of Sebeok's work in the twentieth century. The massive influence of this work, as well as Sebeok's convening of semiotic projects and encouragement of a huge number of researchers globally, which, in turn, set in train countless research projects, is difficult to document and has not been assessed until now. This volume, using the testimonies of key witnesses and participants in the semiotic project, offers a picture of how Sebeok, through his development of knowledge of endosemiotics, phytosemiotics, biosemiotics and sociosemiotics, enabled semiotics in general to redraw the boundaries of science and the humanities as well as nature and culture.

Bringing together leading and emerging scholars in Systemic Functional Linguistics, this book explores the contributions made to SFL theory by James Robert Martin. A leading light in the field for 40 years, this book reviews, explores and develops the theoretical agendas set out in his momentous body of work. Focussed around the four themes of systemic functional theory, linguistic typology, educational linguistics and (positive) discourse analysis, chapters debate and develop the key concepts of Martin's work. Engaging with cutting edge theoretical debates in areas such as discourse-semantics, register and genre and affiliation, Discourses of Hope and Reconciliation examines Martin's lasting impact on the field, developing his momentous contributions to point the way to exciting future research directions in SFL.

Vision and the gaze are key issues in the analysis of racism, sexism and ethnocentrism. In recent radical theory, generally, and French theory in particular, vision has been seen as a means of control. But this view is often unnuanced. It bypasses questions such as: Why is it that contemporary theories have been so critical of vision, and generous towards listening (in psychoanalysis) and language (in philosophy)? This collection of original essays brings together historical studies and contemporary theoretical perspectives on vision. The historical papers focus in turn on Ancient Greece, medieval theology, the Renaissance, the Enlightenment and the nineteenth century. These historical studies are themselves thoroughly informed by poststructuralist theory. They provide a rigorous background for several new, exciting articles on vision and its bearings for feminism, race, sexual orientation, film and art. This collection is the first of its kind in juxtaposing historical and contemporary

In this introduction to the semiotic theory of one of the most innovative theorists of the twentieth century, the Russian literary scholar and semiotician Yuri Lotman, offers a new look at Lotman's profound legacy by conceptualizing his ideas in modern context and presenting them as a useful tool of cultural analysis. Semenenko demonstrates how Lotman's holistic theory, transcending the traditional boundaries of academic disciplines, offers a genuinely interdisciplinary approach to culture. This study covers a wide range of topics, from artificial intelligence to the role of an individual in history.

Since before the dawn of history, people have been telling stories to each other and to themselves. Thus stories are at the root of human experience. This volume describes empirical investigations by Jerome Bruner, Wallace Chafe, David Olson, and others on the relationship between stories and cognition. Using philosophical, linguistic, anthropological, and psychological perspectives on narrative, the contributors provide a definitive, highly diversified portrait of human cognition.

This book offers an in-depth, cross-cultural and transdisciplinary discussion of the translatability of social emotions. The contributors are leading philosophers, semioticians, anthropologists, communication and translation theorists from Europe, America and Australia. Part I explores the translatability of emotions as a culturally embedded social behaviour that requires a contextualized interpretation of their origins and development in different social and cultural settings. These studies make useful preparations for the studies introduced in Part II that continue investigating the cultural and sociological influence of the development of social emotions with a special focus on the dialogical relation to the body and to others. Part III presses on delving into specific types of emotions which underscore social interactions at both the community and individual levels, such as dignity, (im-)politeness, self-regard and self-esteem. Finally, Part IV offers a further development on the preceding parts as it discusses problems of translation, expressibility and mass-medial communication of emotions. This book will engage translation scholars as well as those with a broader interest in the study and interpretation of emotions from different fields, perspectives and disciplines.

This book opens readers' eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today. It describes how their shapes, materials, letters, vocabulary, and grammar differ from other forms of written English, using a framework based on linguistics, typography and writing systems research. It provides readable and entertaining insights into an important use of written English, illustrated with over 400 examples of street signs. The book represents a starting point for the study of street signs as an academic area in its own right.

Jaan Valsiner has made numerous contributions to the development of psychology over the last 40 years. He is internationally recognized as a leader and innovator within both developmental psychology and cultural psychology, and has received numerous prizes for his work: the Alexander von Humboldt prize, the Hans Killian prize, and the Outstanding International Psychologist Award from the American Psychological Association. Having taught at Universities in Europe, Asia and north and south America, he is currently Niels Bohr professor at Aalborg University, Denmark. This book is the first to discuss in detail the different sides of Valsiner's thought, including developmental science, semiotic mediation, cultural transmission, aesthetics, globalization of science, epistemology, methodology and the history of ideas. The book provides an overview, evaluation and extension of Valsiner's key ideas for the construction of a dynamic cultural psychology, written by his former students and colleagues from around the world.

This volume is based to a large extent on the understanding of biosemiotic literary criticism as a semiotic-model-making enterprise. For Jurij Lotman and Thomas A. Sebeok, "nature writing is essentially a model of the relationship between humans and nature" (Timo Maran); biosemiotic literary criticism, itself a form of nature writing and thus itself an ecological-niche-making enterprise, will be considered to be a model of modeling, a model of nature naturing. Modes and models of analysis drawn from Thomas A. Sebeok and Marcel Danesi's Forms of Meaning: Modeling Systems Theory and Semiotic Analysis as well as from Timo Maran's work on "modeling the environment in literature," Edwina Taborsky's writing on Peircean semiosis, and, of course, Jesper Hoffmeyer's formative work in biosemiotics are among the most important organizing elements for this volume.

Semiotics is a superpower for marketers. It generates profits for brands. It's a proven, powerful method of uncovering consumer insight and tailoring brand strategies that work. Companies such as Unilever and P&G attest to the success of Lawes semiotics in stimulating innovation and boosting sales. This book makes semiotics accessible. You can do semiotics. All agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands. Using Semiotics in Marketing is an acclaimed how-to guide. It's the only book on semiotics ever published that sets out a complete blueprint for research projects. Clear instructions show how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings. Newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations. Start using semiotics today. Position and launch new brands. Rejuvenate established brands. Design products and packaging. Inspire timely and provocative ad campaigns. Innovate. See the future.