In this introduction to the semiotic theory of one of the most innovative theorists of the twentieth century, the Russian literary scholar and semiotician Yuri Lotman, offers a new look at Lotman's profound legacy by conceptualizing his ideas in modern context and presenting them as a useful tool of cultural analysis. Semenenko demonstrates how Lotman's holistic theory, transcending the traditional boundaries of academic disciplines, offers a genuinely interdisciplinary approach to culture. This study covers a wide range of topics, from artificial intelligence to the role of an individual in history.

Since before the dawn of history, people have been telling stories to each other and to themselves. Thus stories are at the root of human experience. This volume describes empirical investigations by Jerome Bruner, Wallace Chafe, David Olson, and others on the relationship between stories and cognition. Using philosophical, linguistic, anthropological, and psychological perspectives on narrative, the contributors provide a definitive, highly diversified portrait of human cognition.

This book offers an in-depth, cross-cultural and transdisciplinary discussion of the translatability of social emotions. The contributors are leading philosophers, semioticians, anthropologists, communication and translation theorists from Europe, America and Australia. Part I explores the translatability of emotions as a culturally embedded social behaviour that requires a contextualized interpretation of their origins and development in different social and cultural settings. These studies make useful preparations for the studies introduced in Part II that continue investigating the cultural and sociological influence of the development of social emotions with a special focus on the dialogical relation to the body and to others. Part III presses on delving into specific types of emotions which underscore social interactions at both the community and individual levels, such as dignity, (im-)politeness, self-regard and self-esteem. Finally, Part IV offers a further development on the preceding parts as it discusses problems of translation, expressibility and mass-medial communication of emotions. This book will engage translation scholars as well as those with a broader interest in the study and interpretation of emotions from different fields, perspectives and disciplines.

This book opens readers' eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today. It describes how their shapes, materials, letters, vocabulary, and grammar differ from other forms of written English, using a framework based on linguistics, typography and writing systems research. It provides readable and entertaining insights into an important use of written English, illustrated with over 400 examples of street signs. The book represents a starting point for the study of street signs as an academic area in its own right.

Jaan Valsiner has made numerous contributions to the development of psychology over the last 40 years. He is internationally recognized as a leader and innovator within both developmental psychology and cultural psychology, and has received numerous prizes for his work: the Alexander von Humboldt prize, the Hans Killian prize, and the Outstanding International Psychologist Award from the American Psychological Association. Having taught at Universities in Europe, Asia and north and south America, he is currently Niels Bohr professor at Aalborg University, Denmark. This book is the first to discuss in detail the different sides of Valsiner's thought, including developmental science, semiotic mediation, cultural transmission, aesthetics, globalization of science, epistemology, methodology and the history of ideas. The book provides an overview, evaluation and extension of Valsiner's key ideas for the construction of a dynamic cultural psychology, written by his former students and colleagues from around the world.

This volume is based to a large extent on the understanding of biosemiotic literary criticism as a semiotic-model-making enterprise. For Jurij Lotman and Thomas A. Sebeok, "nature writing is essentially a model of the relationship between humans and nature" (Timo Maran); biosemiotic literary criticism, itself a form of nature writing and thus itself an ecological-niche-making enterprise, will be considered to be a model of modeling, a model of nature naturing. Modes and models of analysis drawn from Thomas A. Sebeok and Marcel Danesi's Forms of Meaning: Modeling Systems Theory and Semiotic Analysis as well as from Timo Maran's work on "modeling the environment in literature," Edwina Taborsky's writing on Peircean semiosis, and, of course, Jesper Hoffmeyer's formative work in biosemiotics are among the most important organizing elements for this volume.

Semiotics is a superpower for marketers. It generates profits for brands. It's a proven, powerful method of uncovering consumer insight and tailoring brand strategies that work. Companies such as Unilever and P&G attest to the success of Lawes semiotics in stimulating innovation and boosting sales. This book makes semiotics accessible. You can do semiotics. All agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands. Using Semiotics in Marketing is an acclaimed how-to guide. It's the only book on semiotics ever published that sets out a complete blueprint for research projects. Clear instructions show how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings. Newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations. Start using semiotics today. Position and launch new brands. Rejuvenate established brands. Design products and packaging. Inspire timely and provocative ad campaigns. Innovate. See the future.

This book offers an introduction to the language of law from the perspective of logical semantics. As a logical tool, Boguslaw Wolniewicz's formal ontology of situations is adapted. The central issue addressed is the meaning of normative statements, primarily legal norms. The main outcome of the book consists in explications of several legal notions (including legal events, legal acts and legal rules) in terms of the formal ontology of situations. In addition, the book concludes that legal norms are sentences in a logical sense, so some are true, while others are false, and that their logical value does not depend on whether or not they were adopted in the law-making process. Lastly, the book contends that there are semantic relations between orders that are similar to entailment, contradiction, opposition, and sub-opposition, despite the fact that orders are not sentences in a logical sense, i.e., they are neither true nor false.The book also presents some original Wittgenstein-style deontic logics built on the first order logic. The formal results are applied to selected problems in the theory of law, including the problem of the possibility of algorithmic application of legal norms.

Football as Literature adopts semiotics as a framework to compare football (soccer) to literature. The football field is akin to the plot or stage in narrative or dramatic modes, respectively, and the players are viewed as characters whose metamorphoses, in the text of football, are occasioned from the label of their positions to the completeness of the plot by the kinetic power of the ball. In employing this commentary, a standard football match is seen as a representation of the active text. Particularly, without commentary football unfolds as an unspoken semiotic narrative. Football is seen, therefore, as existing in a continuum of signification encapsulated especially in the acknowledged genres of literature.

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

Our understanding of CS Peirce, and his semiotics, is largely influenced by a twentieth century perspective that prioritizes the sign as a cultural artifact, or as one that that 'distorts', in some way, our understanding of the empirical world. Such a perspective will always undermine appreciation of Peirce as a philosopher who viewed signs as the very mechanisms that enable us to understand reality through concept formation. The key to this repositioning of Peirce is to place his work in the broad frame of Hegelian philosophy. This book evaluates, in detail, the parallels that exist between Peircean and Hegelian thought, highlighting their convergences and also the points at which Peirce departs from Hegel's position. It also considers the work of Vygotsky on concept formation showing that both are, in fact, working within the same Hegelian template. This book, therefore, contributes to our broader understanding of Peircean semiotics. But by drawing in Vygotsky, under the same theoretical auspices, it demonstrates that Peirce has much to offer contemporary educational learning theory.

This book attempts to solve the question whether semiotics is a methodology as is generally held and if the studies of meaning and the mind can shed light on a series of metaphysical issues, so that the edifice of semiotics could be erected on a philosophical ground. It proposes that a philosophical semiotics is, by necessity, a semiotic phenomenology about the construction of the "world of meaning" by signs, and any discussion about semiotics has to proceed around two core issues: meaning and the mind. This book particularly exemplifies the semiotic connections in various schools of traditional Chinese philosophies. In the "Pre-Imperial Age" (before BC 300), there emerged an abundance of semiotic thinking in China, from Yijing the first sign system that aims to explain everything in the world, to the Namists's subtle argument about the form of meaning, from the Yin-Yang/five elements of the Han, to the "Things are non-existent while mind is non-non-existent" principle of the Vijnaptimatratasiddhi School of Buddhism in the Tang, and from the Sudden Revelation of Chan Buddhism to the "Nothing outside the mind" endorsed by the Mindist Confucianism in the Ming. The mighty trend of philosophical heritage provides rich food to our understanding of the form of meaning.

Demonstrating the range of linguistic and semiotic practices which are deployed in the construction of war memory, The Burden of Traumascapes investigates the discourses of remembering that are enculturated in the everyday lives of the people of Bosnia-Herzegovina. Maida Kosatica explores how the memory and narratives of the Bosnian War (1992-5) convey and renegotiate historical acts of violence in quite ordinary, banal ways and extend the war into the present day. Reintroducing the concept of 'traumascapes', this book demonstrates that semiotic landscapes are marked by traumatic legacies of violence in which the sense of trauma establishes its meaning through the discourses of remembering. In this context, this book argues that discourses of remembering, whether constructed in physical or virtual spaces, stem simultaneously from personal and collective needs to follow moral orders and responsibility, as well as from political, pedagogical and economic demands.

This book, which takes the form of a graphic novel, looks at political activism in the public landscape. It has a particular focus on the UK activist group Led by Donkeys which has, since late 2018, been running a campaign to expose hypocrisy in the political classes. Their approach to activism involves the use of large posters and other forms of public display, which highlight the gap between the rhetoric and actions of politicians, and how language and communication is used to manipulate opinion. The activism discussed in the book includes four major issues: Brexit, Trump, Covid and the Russian invasion of Ukraine. The book is both an innovative visual approach to the presentation of academic research and thought, and an exploration of how the linguistic landscape can be a key resource for the communication of political activism.

Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.

This volume serves as a reference on the field of cognitive semantics. It offers a systematic and original discussion of the issues at the core of the debate in semiotics and the cognitive sciences. It takes into account the problems of representation, the nature of mind, the structure of perception, beliefs associated with habits, social cognition, autism, intersubjectivity and subjectivity. The chapters in this volume present the foundation of semiotics as a theory of cognition, offer a semiotic model of cognitive integration that combines Enactivism and the Extended Mind Theory, and investigate the role of imagination as the origin of perception. The author develops an account of beliefs that are associated with habits and meaning, grounded in Pragmatism, testing his Narrative Practice Semiotic Hypothesis on persons with autism spectrum disorders. He also integrates his ideas about the formation of the theory of mind with a theory of subjectivity, understood as self-consciousness which derives from semiotic cognitive abilities. This text appeals to students, professors and researchers in the field.

This open access book promotes the idea that all media types are multimodal and that comparing media types, through an intermedial lens, necessarily involves analysing these multimodal traits. The collection includes a series of interconnected articles that illustrate and clarify how the concepts developed in Ellestroem's influential article The Modalities of Media: A Model for Understanding Intermedial Relations (Palgrave Macmillan, 2010) can be used for methodical investigation and interpretation of media traits and media interrelations. The authors work with a wide range of old and new media types that are traditionally investigated through limited, media-specific concepts. The publication is a significant contribution to interdisciplinary research, advancing the frontiers of conceptual as well as practical understanding of media interrelations. This is the second of two volumes. It contains a concluding article by Ellestroem and seven contributions concentrated on the issue of media transformations: how media characteristics are transferred and transfigured among various media products and media types.

This book reviews the evolution of Biosemiotics and gives an outlook on the future of this interdisciplinary new discipline. In this volume, the foundations of symbolism are transformed into a phenomenological, technological, philosophical and psychological discussion enriching the readers' knowledge of these foundations. It offers the opportunity to rethink the impact that evolution theory and the confirmations about evolution as a historical and natural fact, has had and continues to have today. The book is divided into three parts: Part I Life, Meaning, and Information Part II Semiosis and Evolution Part III Physics, medicine, and bioenergetics It starts by laying out a general historical, philosophical, and scientific framework for the collection of studies that will follow. In the following some of the main reference models of evolutionary theories are revisited: Extended Synthesis, Formal Darwinism and Biosemiotics. The authors shed new light on how to rethink the processes underlying the origins and evolution of knowledge, the boundary between teleonomic and teleological paradigms of evolution and their possible integration, the relationship between linguistics and biological sciences, especially with reference to the concept of causality, biological information and the mechanisms of its transmission, the difference between physical and biosemiotic intentionality, as well as an examination of the results offered or deriving from the application in the economics and the engineering of design, of biosemiotic models for the transmission of culture, digitalization and proto-design. This volume is of fundamental scientific and philosophical interest, and seen as a possibility for a dialogue based on theoretical and methodological pluralism. The international nature of the publication, with contributions from all over the world, will allow a further development of academic relations, at the service of the international scientific and humanistic heritage.

This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The author investigates how a nationwide socio-educational policy in Uruguay becomes recontextualised across time/space scales, impacting interaction and learning in an English as a Foreign Language classroom. The book introduces scalar analysis to better understand the situated and fractal nature of education policy as meaning-making, subsequently defining learning from a multimodal socio-semiotic approach. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers. This depends both on how they position themselves and how they engage with the policy educational media. This innovative book will appeal to students and scholars of technology and learning, as well as multimodality.

This open access book promotes the idea that all media types are multimodal and that comparing media types, through an intermedial lens, necessarily involves analysing these multimodal traits. The collection includes a series of interconnected articles that illustrate and clarify how the concepts developed in Ellestroem's influential article The Modalities of Media: A Model for Understanding Intermedial Relations (Palgrave Macmillan, 2010) can be used for methodical investigation and interpretation of media traits and media interrelations. The authors work with a wide range of old and new media types that are traditionally investigated through limited, media-specific concepts. The publication is a significant contribution to interdisciplinary research, advancing the frontiers of conceptual as well as practical understanding of media interrelations. This is the first of two volumes. It contains Ellestroem's revised article and six other contributions focusing especially on media integration: how media products and media types are combined and merged in various ways.

This book is the first comparative study of English, German, French, Russian and Hungarian anti-proverbs based on well-known proverbs. Proverbs are by no means fossilized texts but are adaptable to different times and changed values. While anti-proverbs can be considered as variants of older proverbs, they can also become new proverbs reflecting a more modern worldview. Anti-proverbs are therefore a lingo-cultural phenomenon that deserves the attention of cultural and literary historians, folklorists, linguists, and general readers interested in language and wordplay.

This book introduces relational thinking to political analysis. Instead of merely providing an overview of possible trajectories for articulating a relational political analysis, Peeter Selg and Andreas Ventsel put forth a concrete relational theory of the political, which has implications for research methodology, culminating in a concrete method they call political form analysis. In addition, they sketch out several applications of this theory, methodology and method. They call their approach "political semiotics" and argue that it is a fruitful way of conducting research on power, governance and democracy - the core dimensions of the political - in a manner that is envisioned in numerous discussions of the "relational turn" in the social sciences. It is the first monograph that attempts to outline an approach to the political that would be relational throughout, from its meta theoretical and theoretical premises through to its methodological implications, methods and empirical applications.

This book reveals the core features of digital culture, examined by means of semiotic models and theories. It positions commercial and market principles in the center of the digital semiosphere, avoiding the need to force the new cultural reality into the established textualist or pragmatist paradigms. The theoretic insights and case studies presented here argue for new semiotic models of inquiry that include working with big data, user experience and nethnography, along with conventional approaches. The book develops a new concept of identity in the digital age, analyzing the digital flows of recognition and value, which led to the tremendous success of Social Media and the Web 2.0 era. Self-expression, entertainment and consumerism are seen as the major drivers of identity formation in the post-truth era, where the self can no longer be considered independently of a given person's communication devices, where a substantial part of it is stored and actualized. It will be of interest to semioticians and researchers working on digital culture.

On behalf of Professor Hugh Brady, Director and Senior Fellow, The Flag Research Center at the University of Texas School of Law, "Flags, Color, and the Legal Narrative: Public Memory, Identity, and Critique (Springer 2021) has been selected as the recipient of our Gherardi Davis Prize is presented for a significant contribution to vexillological research for the year 2021. This work was selected because of its breadth and depth in examining flags as meaningful transmitters of significant symbolic information concerning the origins, culture, self-image, and values of a society. We believe it represents a signal achievement in the study of flags that sets a new standard for research in the field." The Flag Research Center, founded in 1962, is dedicated to furthering knowledge and advancing understanding of the human need to create and use symbols to express political, cultural, and social ideals through flags and flag-related material culture. The book deals with the identification of "identity" based on culturally specific color codes and images that conceal assumptions about members of a people comprising a nation, or a people within a nation. Flags narrate constructions of belonging that become tethered to negotiations for power and resistance over time and throughout a people's history. Bennet (2005) defines identity as "the imagined sameness of a person or social group at all times and in all circumstances". While such likeness may be imagined or even perpetuated, the idea of sameness may be socially, politically, culturally, and historically contested to reveal competing pasts and presents. Visually evocative and ideologically representative, flags are recognized symbols fusing color with meaning that prescribe a story of unity. Yet, through semiotic confrontation, there may be different paths leading to different truths and applications of significance. Knowing this and their function, the book investigates these transmitted values over time and space. Indeed, flags may have evolved in key historical periods, but contemporaneously transpire in a variety of ways. The book investigates these transmitted values: Which values are being transmitted? Have their colors evolved through space and time? Is there a shift in cultural and/or collective meaning from one space to another? What are their sources? What is the relationship between law and flags in their visual representations? What is the shared collective and/or cultural memory beyond this visual representation? Considering the complexity and diversity in the building of a common memory with flags, the book interrogates the complex color-coded sign system of particular flags and their meanings attentive to a complex configuration of historical, social and cultural conditions that shift over time. Advance Praise for Flags, Color, and the Legal Narrative "In an epoch of fragmentation, isolation and resurgent nationalism, the flag is waved but often forgotten. The flag, its colors, narratives, shape and denotations go without saying. The red flag over China, the Star-Spangled Banner, the Tricolore are instantly recognisable and over determined, representing a people, a nation, a culture, languages, legacies, leaders. In this fabulous volume flags are revealed as concentrated, complex, chromatic assemblages of people, place and power in and through time. It is in bringing a multifocal awareness of the modes and meanings of flag and color in public representations that is particular strength. Editors Anne Wagner and Sarah Marusek have gathered critical thinkers from the North and South, East and West, to help know the essential and central - yet often forgotten and not seen - work of flags and color in narratives of nation, conflict, struggle and law. A kaleidoscopic contribution to the burgeoning field of visual jurisprudence, this volume is essential to comprehending the ocular machinery through which power makes, and is seen to make, the world."Kieran Tranter, Chair of Law, Technology and Future, Faculty of Law, Queensland University of Technology, Australia "This comprehensive volume of essays could not be arriving at a more opportune time. The combined forces of climate change, inequality, and pandemic are causing instability and painful recognitions of our collective uncertainties about nationhood and globalism. In the United States, where I am writing these few lines, our traditional red/white/blue flag has been collapsed into two colors: Red and Blue. While these colors have semiotically deep texts, the division of the country into these two colors began with television stations designing how to report the vote count in the 2000 presidential election year creating "red" and "blue" parties and states. The colors stuck and have become customary. We Americans are told all the time by pundits that we are a deeply divided nation, as proven by unsubtle colored maps. To a statistician, we are a Purple America, though the color is unequally distributed. White, the color of negotiation and peace is rarely to be found. To begin to approach understanding the problems flagged in my brief account requires the insight of multiple disciplines. That is what Wagner and Marusek, wonderful scholars in their own work, have assembled as editors -- a conversation among scholars at the forefront of thinking about how flags and colors represent those who claim them thus exemplifying how to resist simple explanations and pat answers. The topic is just too important."Christina Spiesel, Senior Research Scholar in Law, Yale Law School; Adjunct Professsor of Law, Quinnipiac University School of Law, USA "Visuals, such as symbols and images, in addition to conventional textual forms, seem to have a unique potential for the study of a collective identity of a community and its traditions, as well as its narratives, and at the same time, in the expression of one's ideas, impressions, and ideologies in a specific socio-political space. Visual analysis thus has become a well-established domain of investigations focusing on how various forms of text-external semiotic resources, such as culturally specific symbols, including patterns and colors, make it possible for scholars to account for and thus demystify discursive symbols in a wider social and public space. Flags, Identity, Memory: Critiquing the Public Narrative through Colors, as an international and interdisciplinary volume, is a unique attempt to demystify the thinking, values, assumptions and ideologies of specific nations and their communities by analyzing their choice of specific patterns and colors represented in a national flag. It offers a comprehensive and insightful range of studies of visual and hidden discursive processes to understand social narratives through patterns of colours in the choice of national flags and in turn to understand their semiotic, philosophical, and legal cultures and traditions. Wagner and Marusek provide an exclusive opportunity to reflect on the functions, roles, and limits of visual and discursive representations. This volume will be a uniquely resourceful addition to the study of semiotics of colours and flags, in particular, how nations and communities represent their relationship between ideology and pragmatism in the repository of identity, knowledge and history."Vijay K Bhatia, Chinese University of Hong Kong, Full Professor, Hong Kong "In all societies, colors play a critical function in the realm of symbolism. Nation societies perceive great significance in the colors of flags and national emblems. Colors constitute, in other words, sign systems of national identity. The relation of color codes and their relation to concepts of nationhood and its related narratives is the theme of this marvelous and eye-opening collection of studies. Flags are mini-texts on the inherent values and core concepts that a nation espouses and for this reason the colors that they bear can be read at many levels, from the purely representational to the inherently cultural. Written by experts in various fields this interdisciplinary anthology will be of interest to anyone in the humanities, social sciences, jurisprudence, narratology, political science, and semiotics. It will show how a seemingly decorative aspect of nationhood-the colors on flags-tells a much deeper story about the human condition."Marcel Danesi, University of Toronto, Full Professor of Anthropology, Canada