This book presents cutting-edge research into the complex interrelationships between linguistic diversity and ideology. It provides insight into how institutions and individual stakeholders carry ideologies forward into the discursive space through policies, propaganda or individual perceptions and reflections. The chapters focus on different European localities (UK, Central Europe, Switzerland, Luxembourg, Netherlands and Italy), social actors (migrant communities, citizens, and policy-makers), and institutional contexts such as public bodies (European, national) and private enterprises. Understanding ideology as a social act of conceptualization, the book contributes to the growing interdisciplinary body of linguistic research into the social theory of meaning and change.

The book is the first annotated reader to focus specifically on the discipline of zoosemiotics. Zoosemiotics can be defined today as the study of signification, communication and representation within and across animal species. The name for the field was proposed in 1963 by the American semiotician Thomas A. Sebeok. He also established the framework for the paradigm by finding and tightening connections to predecessors, describing terminology, developing methodology and setting directions for possible future studies. The volume includes a wide selection of original texts accompanied by editorial introductions. An extensive opening introduction discusses the place of zoosemiotics among other sciences as well as its inner dimensions; the understanding of the concept of communication in zoosemiotics, the heritage of biologist Jakob v. Uexkull; contemporary developments in zoosemiotics and other issues. Chapter introductions discuss the background of the authors and selected texts, as well as other relevant texts. The selected texts cover a wide range of topics, such as semiotic constitution of nature, cognitive capabilities of animals, typology of animal expression and many other issues. The roots of zoosemiotics can be traced back to the works of David Hume and John Locke. Great emphasis is placed on the heritage of Thomas A. Sebeok, and a total of four of his essays are included. The Reader also includes influential studies in animal communication (honey bee dance language, vervet monkey alarm calls) as well as theory elaborations by Gregory Bateson and others. The reader concludes with a section dedicated to contemporary research. Readings in Zoosemiotics is intended as a primary source of information about zoosemiotics, and also provides additional readings for students of cognitive ethology and animal communication studies.

An imaginative new theory of likeness that ranges widely across history and subjects, from physics and evolution to psychology, language, and art A butterfly is like another butterfly. A butterfly is also like a leaf and at the same time like a paper airplane, an owl's face, a scholar flying from book to book. The most disparate things approach one another in a butterfly, the sort of dense nodule of likeness that Roger Caillois once proposed calling a "bizarre-privileged item." In response, critical theorist Paul North proposes a spiritual exercise: imagine a universe made up solely of likenesses. There are no things, only traits acting according to the law of series, here and there a thick overlap that appears "bizarre." Centuries of thought have fixated on the concept of difference. This book offers a theory that begins from likeness, where, at any instant, a vast array of series proliferates and remote regions come into contact. Bizarre-Privileged Items in the Universe follows likenesses as they traverse physics and the physical universe; evolution and evolutionary theory; psychology and the psyche; sociality, language, and art. Divergent sources from an eccentric history help give shape to a new trans-science, "homeotics."

A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

"Transnational Canadas" marks the first sustained inquiry into the relationship between globalization and Canadian literature written in English. Tracking developments in the literature and its study from the centennial period to the present, it shows how current work in transnational studies can provide new insights for researchers and students.

Arguing first that the dichotomy of Canadian nationalism and globalization is no longer valid in today's economic climate, "Transnational Canadas" explores the legacy of leftist nationalism in Canadian literature. It examines the interventions of multicultural writing in the 1980s and 1990s, investigating the cultural politics of the period and how they increasingly became part of Canada's state structure. Under globalization, the book concludes, we need to understand new forms of subjectivity and mobility as sites for cultural politics and look beyond received notions of belonging and being.

An original contribution to the study of Canadian literature, "Transnational Canadas" seeks to invigorate discussion by challenging students and researchers to understand the national and the global simultaneously, to look at the politics of identity beyond the rubric of multiculturalism, and to rethink the slippery notion of the political for the contemporary era.

Many attack pop culture as a crude "sexual" and "celebrity-based" culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols. Danesi's treatment of letters, such as the X in "X-Rated," the "i" in "iPod," and other such symbols, reveals an ancient mythic structure that blends the sacred and profane dimensions of human psychic life. Danesi takes the reader on a remarkable exploration of the radical turns in American society, a society in which the search for pleasure and sexual expression often reign supreme. "X-Rated " is a fascinating trip through what gives pop culture its secret appeal.

This volume presents an overview of new developments and applications of social semiotic theory. Pioneered by M.A.K. Halliday, social semiotic theory sees meaning as created through the interaction of texts (including writing, images, sound and space) within a given context. Divided into five sections, the contributors use social semiotic theory to analyse a range of contexts, including the classroom, the museum and cinema. The case studies show the range and scope of this method of analysis, and include: the school curriculum; literacy; print media; online resources; film; and advertisting."Multimodal Semiotics" will be of interest to academics researching social semiotic theory, systemic functional liguistics and applied linguistics.

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field.

Topics covered include:

• the history, development, and uses of semiotics
• key theorists, including Saussure, Peirce and Sebeok
• crucial and contemporary topics such as biosemiotics, sociosemiotics and semioethics
• the semiotics of media and culture, nature and cognition.

Featuring an extended glossary of key terms and thinkers as well as suggestions for further reading, this is an invaluable reference guide for students of semiotics at all levels.

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field.

Topics covered include:

• the history, development, and uses of semiotics
• key theorists, including Saussure, Peirce and Sebeok
• crucial and contemporary topics such as biosemiotics, sociosemiotics and semioethics
• the semiotics of media and culture, nature and cognition.

Featuring an extended glossary of key terms and thinkers as well as suggestions for further reading, this is an invaluable reference guide for students of semiotics at all levels.

This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as 'signs', and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of 'current news' representation to a different kind of coverage. This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws 'language maps' of different phases of the crisis representation, showing how an early 'iconic' phase of representation moves through an 'indexical' to a 'symbolic' phase, and projects a return to a 'naturalised icon'. This book will be of interest to researchers and students of semiotics, those exploring research methods and linguists with an interest in business and media communications.

Many vocabulary items that foreign language learners encounter involve figurative extensions of meaning. To understand figurative speech, learners often need to employ figurative thinking. This book examines figurative thinking, considers its contribution to language ability, and explores the implications for language teaching and learning.

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hebert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure - summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

Each chapter of this book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroic leaders. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words. This book is an innovative study of interest to students and researchers in discourse analysis, political communication, journalism and media studies.

A landmark work of literary criticism Northrop Frye's Anatomy of Criticism is the magnum opus of one of the most important and influential literary theorists of the twentieth century. Breaking with the practice of close reading of individual texts, Frye seeks to describe a common basis for understanding the full range of literary forms by examining archetypes, genres, poetic language, and the relations among the text, the reader, and society. Using a dazzling array of examples, he argues that understanding "the structure of literature as a total form" also allows us to see the profoundly liberating effect literature can have.

This book introduces relational thinking to political analysis. Instead of merely providing an overview of possible trajectories for articulating a relational political analysis, Peeter Selg and Andreas Ventsel put forth a concrete relational theory of the political, which has implications for research methodology, culminating in a concrete method they call political form analysis. In addition, they sketch out several applications of this theory, methodology and method. They call their approach "political semiotics" and argue that it is a fruitful way of conducting research on power, governance and democracy - the core dimensions of the political - in a manner that is envisioned in numerous discussions of the "relational turn" in the social sciences. It is the first monograph that attempts to outline an approach to the political that would be relational throughout, from its meta theoretical and theoretical premises through to its methodological implications, methods and empirical applications.

The zany, the cute, and the interesting saturate postmodern culture. They dominate the look of its art and commodities as well as our discourse about the ambivalent feelings these objects often inspire. In this radiant study, Sianne Ngai offers a theory of the aesthetic categories that most people use to process the hypercommodified, mass-mediated, performance-driven world of late capitalism, treating them with the same seriousness philosophers have reserved for analysis of the beautiful and the sublime. Ngai explores how each of these aesthetic categories expresses conflicting feelings that connect to the ways in which postmodern subjects work, exchange, and consume. As a style of performing that takes the form of affective labor, the zany is bound up with production and engages our playfulness and our sense of desperation. The interesting is tied to the circulation of discourse and inspires interest but also boredom. The cute's involvement with consumption brings out feelings of tenderness and aggression simultaneously. At the deepest level, Ngai argues, these equivocal categories are about our complex relationship to performing, information, and commodities. Through readings of Adorno, Schlegel, and Nietzsche alongside cultural artifacts ranging from Bob Perelman's poetry to Ed Ruscha's photography books to the situation comedy of Lucille Ball, Ngai shows how these everyday aesthetic categories also provide traction to classic problems in aesthetic theory. The zany, cute, and interesting are not postmodernity's only meaningful aesthetic categories, Ngai argues, but the ones best suited for grasping the radical transformation of aesthetic experience and discourse under its conditions.

Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge. Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.

Brilliantly articulating the potent intersections of semiotic and linguistic anthropology, Signs and Society demonstrates how a keen appreciation of signs helps us better understand human agency, meaning, and creativity. Inspired by the foundational contributions of C. S. Peirce and Ferdinand de Saussure, and drawing upon key insights from neighboring scholarly fields, noted anthropologist Richard J. Parmentier develops an array of innovative conceptual tools for ethnographic, historical, and literary research. His concepts of "transactional value," "metapragmatic interpretant," and "circle of semiosis," for example, illuminate the foundations and effects of such diverse cultural forms and practices as economic exchanges on the Pacific island of Palau, Pindar's Victory Odes in ancient Greece, and material representations of transcendence in ancient Egypt and medieval Christianity. Other studies complicate the separation of emic and etic analytical models for such cultural domains as religion, economic value, and semiotic ideology. Provocative and absorbing, these fifteen pioneering essays blaze a trail into anthropology's future while remaining firmly rooted in its celebrated past.

As signifying creatures, we fear the false creation 'signifying nothing' because, like Macbeth, we think of them as daggers of the mind that raise questions about the reality of our signs, about signs as tools of creation and power, about the dark terrors (and lighter joys) that exist in human desire, and about the signs and the mind. This text argues that signs are, at base, generative things creating as much as they refer.

"S/Z "is the linguistic distillation of Barthes's system of semiology, a science of signs and symbols, in which Balzac's novella," Sarrasine," is dissected semantically to uncover layers of hidden meaning.

Brilliantly articulating the potent intersections of semiotic and linguistic anthropology, Signs and Society demonstrates how a keen appreciation of signs helps us better understand human agency, meaning, and creativity. Inspired by the foundational contributions of C. S. Peirce and Ferdinand de Saussure, and drawing upon key insights from neighboring scholarly fields, noted anthropologist Richard J. Parmentier develops an array of innovative conceptual tools for ethnographic, historical, and literary research. His concepts of "transactional value," "metapragmatic interpretant," and "circle of semiosis," for example, illuminate the foundations and effects of such diverse cultural forms and practices as economic exchanges on the Pacific island of Palau, Pindar's Victory Odes in ancient Greece, and material representations of transcendence in ancient Egypt and medieval Christianity. Other studies complicate the separation of emic and etic analytical models for such cultural domains as religion, economic value, and semiotic ideology. Provocative and absorbing, these fifteen pioneering essays blaze a trail into anthropology's future while remaining firmly rooted in its celebrated past.

This book considers the work and influence of Charles Sanders Peirce, showing how the concepts and ideas he developed continue to impact and shape contemporary research issues. Written by a team of leading international scholars of semiotics, linguistics and philosophy, this Companion examines the growing impact of Peirce's thought and semiotic theories on a range of different fields. Discussing topics such as narrative, architecture, design, aesthetics and linguistics, the book furthers understanding of the contemporary pertinence of Peircean concepts in theoretical and empirical fashion. The Bloomsbury Companion to Contemporary Peircean Semiotics is the definitive guide to the enduring legacy of one of the world's greatest semioticians.