This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

This edited book covers many topics in musicological literature, gathering various approaches to music studies that encapsulate the vivid relation music has to society. It focusses on repertoires and geographical areas that have not previously been well frequented in musicology. As readers will see, music has many roles to play in society. Music can be a generator of social phenomena, or a result of them; it can enhance or activate social actions, or simply co-habit with them. Above all, music has a stable position within society, in that it actively participates in it. Music can either describe or prescribe social aspects; musicians may have a certain position/role in society (e.g., the "popstar" as fashion leader, spokesman for political issues, etc.). Depending on the type of society, music may have a certain "meaning" or "function" (music does not mean the same thing everywhere in the world). Lastly, music can define a society, and it is not uncommon for it to best define a particular historical moment. Case-studies in this work provide visibility for musical cultures that are rarely exposed in the dominant musicological discourse. Several contributions combine musicological analysis with "insider-musician" points of view. Some essays in the collection address the cultural clash between certain types of music/musicians and the respective institutional counterparts, while certain contributing authors draw on experimental research findings. Throughout this book we see how musics are socially significant, and - at the same time - that societies are musically significant too. Thus the book will appeal to musicologists, cultural scholars and semioticians, amongst others.

This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as 'signs', and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of 'current news' representation to a different kind of coverage. This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws 'language maps' of different phases of the crisis representation, showing how an early 'iconic' phase of representation moves through an 'indexical' to a 'symbolic' phase, and projects a return to a 'naturalised icon'. This book will be of interest to researchers and students of semiotics, those exploring research methods and linguists with an interest in business and media communications.

This groundbreaking work of both theoretical and experiential thought by two leading ecological philosophers and animal liberation scientists ventures into a new frontier of applied ethical anthrozoological studies. Through lean and elegant text, readers will learn that human interconnections with other species and ecosystems are severely endangered precisely because we lack - by our evolutionary self-confidence - the very coherence that is everywhere around us abundantly demonstrated. What our species has deemed to be superior is, according to Tobias and Morrison, the cumulative result of a tragically tenuous argument predicated on the brink of our species' self-destruction, giving rise to a most unique proposition: We either recognize the miracle of other sentient intelligence, sophistication, and genius, or risk enshrining the shortest lived epitaph of any known vertebrate in earth's 4.1 billion years of life. Tobias and Morrison draw on 45 years of research in fields ranging from ecological anthropology, animal protection and comparative ethics to literature and spirituality - and beyond. They deploy research in animal and plant behavior, biocultural heritage contexts from every continent and they bring to bear a deeply metaphysical array of perspectives that set this book apart from any other. The book departs from most work in such fields as animal rights, ecological aesthetics, comparative ethology or traditional animal and plant behaviorist work, and yet it speaks to readers with an interest in those fields. A deeply provocative book of philosophical premises and hypotheses from two of the world's most influential ecological philosophers, this text is likely to stir uneasiness and debate for many decades to come.

This book consolidates and extends the authors' work on the connection between iconicity and abductive inference. It emphasizes a pragmatic, experimental and fallibilist view of knowledge without sacrificing formal rigor. Within this context, the book focuses particularly on scientific knowledge and its prevalent use of mathematics. To find an answer to the question "What kind of experimental activity is the scientific employment of mathematics?" the book addresses the problems involved in formalizing abductive cognition. For this, it implements the concept and method of iconicity, modeling this theoretical framework mathematically through category theory and topoi. Peirce's concept of iconic signs is treated in depth, and it is shown how Peirce's diagrammatic logical notation of Existential Graphs makes use of iconicity and how important features of this iconicity are representable within category theory. Alain Badiou's set-theoretical model of truth procedures and his relational sheaf-based theory of phenomenology are then integrated within the Peircean logical context. Finally, the book opens the path towards a more naturalist interpretation of the abductive models developed in Peirce and Badiou through an analysis of several recent attempts to reformulate quantum mechanics with categorical methods. Overall, the book offers a comprehensive and rigorous overview of past approaches to iconic semiotics and abduction, and it encompasses new extensions of these methods towards an innovative naturalist interpretation of abductive reasoning.

From Digital to Analog delves into the origins of digitization and its effects on contemporary culture. The book challenges the "common sense" assertion that digitization is just another step in the evolution of the culture of the editorial, film and recorded music industries and their enforcement of copyright laws. Digital technologies in contemporary culture have paradoxically undermined and, at the same time, strengthened such practices, provoking an unprecedented quarrel over the possession of, and access to, cultural products. Agustin Berti uses the release of Agrippa (A Book of the Dead) in 1992 to study this paradox. The importance of Agrippa for digital culture studies is proven through the discussion of the frequently understated importance of the materiality of digital culture. The book develops a critique of digital technology and its alleged neutrality and transparency. Ultimately, it illustrates how Agrippa anticipated a number of contemporary phenomena such as piracy, leaks, remixes, memes, and more, forcing us to rethink the concept of digital content itself and thus the way in which culture is produced, received and preserved today. From Digital to Analog is ideal reading for a graduate student readership, especially Master candidates in the fields of Literature, Arts, Digital Humanities, Digital Culture and New Media Studies.

In recent decades, what is known as 'the subject' has been problematized by various old and new materialisms and today appears as decentered in and by language, split by the unconscious, deformed by social forces, governed by ideology and is either seen to have succumbed to the postmodern condition or to never have existed in the first place. Every materialist theory of the subject depends on a conception of materiality, which can delineate the character of what the material reality, which de-centers or constitutes the subject consists of. Materiality and Subject in Marxism, (Post-)Structuralism, and Material Semiotics investigates the relation between materiality and the subject in the materialist approaches of Marxism, (post-)structuralism, and material semiotics. None of these approaches subscribes to a reductionist materialism; rather, they conceive of materiality as multiple, complex, and not reducible to tangible matter. For each approach, the modalities of materiality of the respective materialism are defined. The relationship between the multiple materialities and the subject constituted and decentered in this relationship are presented as specific to the theoretical approaches discussed.

This edited collection brings linguistics into contact with a millennia of works by Buddhist scholars. Examining the Buddhist contemplative tradition and its extensive writings from an interdisciplinary perspective, the authors bridge the gap between such customs and human language. To do so, they provide chapters on linguistics, history, religious studies, philosophy and semiotics. Uniting scholars from three different continents and from many disciplines and institutions, this innovative and unique book is sure to appeal to anyone interested in Buddhist traditions and linguistics.

This book deals with one the most interesting aspects of human life-the search for meaning. It discusses how the science of semiotics is equipped to provide insight on what meaning is and how we produce it. Why is it that certain people routinely put their survival at risk by smoking? Why is it that some women make locomotion difficult for themselves by donning high-heel footwear? Are there unconscious forces at work behind such strange behaviors? This book will attempt to answer such questions by claiming that these behaviors are meaningful in culture-specific ways. The discipline that studies such behaviors and their relation to meanings is called semiotics. Semiotics probes the human condition in its own peculiar way, by unraveling the meanings of signs, which motivate not only the wearing of high heel shoes, but also the construction of words and art forms. Now in its third edition, this landmark introduction to semiotics has been updated with a wealth of new content, focusing on the many developments in digital culture since the previous edition. With the addition of topics such as memes, Selfies, social media profiles, and even Mafia discourse, the new edition comprehensively covers new trends in culture while streamlining treatments of basic semiotics contents.

This book aims to explain social variation in language, otherwise the meaning and motivation of language change in its social aspect. It is the expanded and improved 2nd edition of the author's self-published volume with the same title, based on revised and adapted posts on the author's Languagelore blog. Each vignette calls attention to points of grammar and style in contemporary American English, especially cases where language is changing due to innovative usage. In every case where an analysis contains technical or recondite vocabulary, a Glossary precedes the body of the essay, and readers can also consult the Master Glossary which contains all items glossed in the text. The unique form of the book's presentation is aimed at readers who are alert to the peculiarities of present-day American English as they pertain to pronunciation, grammar, and style, without "dumbing down" or compromising the language in which the explanations are couched. Praise for the First Edition "Michael Shapiro is one of the great thinkers in the realm of linguistics and language use, and his integrated understanding of language and speech in its semantic and pragmatic structure, grammatical and historical grounding, and colloquial to literary stylistic variants is perhaps unmatched today. This book is a treasure to be shared." Robert S. Hatten, The University of Texas at Austin "Jewel of a book...a gift to us all from Michael Shapiro. Like a Medieval Chapbook it can be a kind of companion whose vignettes on language use can be randomly and profitably consulted at any moment. Some may consider these vignettes opinionated. That would be to ignore how deeply anchored each vignette is in Shapiro's long and rare polyglot experience with language. It could well serve as a night table book, taken up each night to read and reflect upon --to ponder--both in the twilight mind and in the deeper reaches of associative somnolence. There is nothing else like it that I know of." James W. Fernandez, The University of Chicago

This book presents cutting-edge research into the complex interrelationships between linguistic diversity and ideology. It provides insight into how institutions and individual stakeholders carry ideologies forward into the discursive space through policies, propaganda or individual perceptions and reflections. The chapters focus on different European localities (UK, Central Europe, Switzerland, Luxembourg, Netherlands and Italy), social actors (migrant communities, citizens, and policy-makers), and institutional contexts such as public bodies (European, national) and private enterprises. Understanding ideology as a social act of conceptualization, the book contributes to the growing interdisciplinary body of linguistic research into the social theory of meaning and change.

From Digital to Analog delves into the origins of digitization and its effects on contemporary culture. The book challenges the "common sense" assertion that digitization is just another step in the evolution of the culture of the editorial, film and recorded music industries and their enforcement of copyright laws. Digital technologies in contemporary culture have paradoxically undermined and, at the same time, strengthened such practices, provoking an unprecedented quarrel over the possession of, and access to, cultural products. Agustin Berti uses the release of Agrippa (A Book of the Dead) in 1992 to study this paradox. The importance of Agrippa for digital culture studies is proven through the discussion of the frequently understated importance of the materiality of digital culture. The book develops a critique of digital technology and its alleged neutrality and transparency. Ultimately, it illustrates how Agrippa anticipated a number of contemporary phenomena such as piracy, leaks, remixes, memes, and more, forcing us to rethink the concept of digital content itself and thus the way in which culture is produced, received and preserved today. From Digital to Analog is ideal reading for a graduate student readership, especially Master candidates in the fields of Literature, Arts, Digital Humanities, Digital Culture and New Media Studies.

Furthering the scholarship on writers and artists as diverse as Lord Byron, Edvard Munch, Sylvia Plath, and Jorge Luis Borges, Zeng probes the semiotics of exile. In artistic traditions the world over, exile exerts a potent and complex mythmaking power - whether it is manifest as a geographical dislocation or as a sense of cultural or psychological alienation.

A comparative history of the practices, technologies, institutions, and people that created distinct literary traditions around the world, from ancient to modern times Literature is such a familiar and widespread form of imaginative expression today that its existence can seem inevitable. But in fact very few languages ever developed the full-fledged literary cultures we take for granted. Challenging basic assumptions about literatures by uncovering both the distinct and common factors that led to their improbable invention, How Literatures Begin is a global, comparative history of literary origins that spans the ancient and modern world and stretches from Asia and Europe to Africa and the Americas. The book brings together a group of leading literary historians to examine the practices, technologies, institutions, and individuals that created seventeen literary traditions: Chinese, Japanese, Korean, Indian, Greek, Latin, Hebrew, Syriac, Arabic, English, Romance languages, German, Russian, Latin American, African, African American, and world literature. In these accessible accounts, which are framed by general and section introductions and a conclusion by the editors, literatures emerge as complex weaves of phenomena, unique and deeply rooted in particular times and places but also displaying surprising similarities. Again and again, new literatures arise out of old, come into being through interactions across national and linguistic borders, take inspiration from translation and cultural cross-fertilization, and provide new ways for groups to imagine themselves in relation to their moment in history. Renewing our sense of wonder for the unlikely and strange thing we call literature, How Literatures Begin offers fresh opportunities for comparison between the individual traditions that make up the rich mosaic of the world's literatures. The book is organized in four sections, with seventeen literatures covered by individual contributors: Part I: East and South Asia: Chinese (Martin Kern), Japanese (Wiebke Denecke), Korean (Ksenia Chizhova), and Indian (Sheldon Pollock); Part II: The Mediterranean: Greek (Deborah Steiner), Latin (Joseph Farrell), Hebrew (Jacqueline Vayntrub), Syriac (Alberto Rigolio), and Arabic (Gregor Schoeler); Part III: European Vernaculars: English (Ingrid Nelson), Romance languages (Simon Gaunt), German (Joel Lande), and Russian (Michael Wachtel); Part IV: Modern Geographies: Latin American (Rolena Adorno), African (Simon Gikandi), African American (Douglas Jones), and world literature (Jane O. Newman).

This book shows that the semantic analysis of modal notions of possibility and necessity can be used to enhance our understanding of the interpretation of reports of belief or emotional state. It introduces intuitive notation and terminology to express ideas in modern theories of modal interpretation that are normally represented in complex logical formulas, effectively updates the 1960s-era link between possible worlds and the semantics of propositional attitude ascriptions, and reconciles two disparate views of the role of events in semantic interpretation, that of Donald Davidson and that of David Lewis. It reduces a host of variable behaviors of propositional attitude ascription to an intuitive and precise distinction between ascriptions that merely express a commitment to propositional content versus ones that attribute a mental state to the holder of the propositional attitude. This leads to an explanation of the nature and effects of the language disorder of fluent aphasia.

The body is a site bearing multiple signs of cultural inscriptions. People's postures, use of space, dress codes, speech particularities, facial expressions, tone qualities, gaze, and gestures are codes that send messages to observers. These messages differ across cultures and times. Some of these non-verbal messages are taken to be conscious or subconscious projection of a sense of personal or collective identity. The various forms of "body talk" may flag personal distinction, style, uniqueness or politics, in which case, the body and its presentations become stances of the self. Different from this, body talk may exhibit a society's or culture's standardized norms of valuation with respect to what conforms or deviates from expectations.The subject of this anthology is non-verbal communication signals with contributing studies from societies and cultures of Africa and African Diaspora. The goals are to document popular gestures, explore their meanings, and understand how they frame interactions and colour perception.The anthology is also aimed at offering interdisciplinary perspectives on the problematics of non-verbal communication by making sense of the various ways that different cultures speak without "voice", and to examine how people and groups make their presence felt as social, cultural and political actors. Some of the contributions include case studies, descriptive codification, theoretical analyses and performative studies. The issues highlighted range from film and literature studies, gender studies, history, religion, popular cultural, and extends to the virtual space. Other studies provide a linguistic treatment of non-verbal communication and use it as means of explicating perception and stereotyping.

Contents: Barbara Lewandowska-Tomaszczyk: Translation studies: Cognitive linguistics and corpora - Marcel Thelen: Translation studies: Terminology in theory and practice - Jeanne Dancette: Understanding translators' understanding - Kinga Klaudy: Specification and generalisation of meaning in translation - Barbara Lewandowska-Tomaszczyk: Re-conceptualization and the emergence of discourse meaning as a theory of translation - Wolfgang Loerscher: Form- and sense-oriented approaches to translation revisited - Peter Newmark: Translation and culture (dedicated now to the dear memory of a fine translation teacher and translation critic Gunilla Anderson) - Christiane Nord: Text function and meaning in Skopos-oriented translation - Anthony Pym: Discursive persons and the limits of translation - Mary Snell-Hornby: Word against text. Lexical semantics and translation theory (Revisited) - Sonja Tirkkonen-Condit: Prototype definition of translation revisited - Gideon Toury: What's the problem with 'translation problem'? - Christiane Fellbaum: Translating with a semantic net: Matching words and concepts - Ernst-August Gutt: Relevance: A key to quality assessment in translation - Mildred Larson: Translating secondary functions of grammatical structure - Adrienne Lehrer: Problems in the translation of creative neologisms - Albrecht Neubert: Translation contextualised. How electronic text worlds are revolutionising the context of translation - Eugene Nida: Future trends in the Bible translating - Rita Temmerman: Why special language translators need insight into the mechanisms of metaphorical models and figurative denominations - Marcel Thelen: Translating figurative language revisited: Towards a framework for the interpretation of the image behind figurative language as a first step in the translation process - Anna Bednarczyk: Intersemiotic dominant of translation - Lukasz Bogucki: The demise of voice-over? Audiovisual translation in Poland in the 21st century - Mona Baker: Linguistics and the training of translators and interpreters - Belinda Maia: The role of translation theory in the teaching of general and non-literary translation - revisited.y

The book is the first annotated reader to focus specifically on the discipline of zoosemiotics. Zoosemiotics can be defined today as the study of signification, communication and representation within and across animal species. The name for the field was proposed in 1963 by the American semiotician Thomas A. Sebeok. He also established the framework for the paradigm by finding and tightening connections to predecessors, describing terminology, developing methodology and setting directions for possible future studies. The volume includes a wide selection of original texts accompanied by editorial introductions. An extensive opening introduction discusses the place of zoosemiotics among other sciences as well as its inner dimensions; the understanding of the concept of communication in zoosemiotics, the heritage of biologist Jakob v. Uexkull; contemporary developments in zoosemiotics and other issues. Chapter introductions discuss the background of the authors and selected texts, as well as other relevant texts. The selected texts cover a wide range of topics, such as semiotic constitution of nature, cognitive capabilities of animals, typology of animal expression and many other issues. The roots of zoosemiotics can be traced back to the works of David Hume and John Locke. Great emphasis is placed on the heritage of Thomas A. Sebeok, and a total of four of his essays are included. The Reader also includes influential studies in animal communication (honey bee dance language, vervet monkey alarm calls) as well as theory elaborations by Gregory Bateson and others. The reader concludes with a section dedicated to contemporary research. Readings in Zoosemiotics is intended as a primary source of information about zoosemiotics, and also provides additional readings for students of cognitive ethology and animal communication studies.

This unique book, inspired by the work of Umberto Eco - one of the greatest semioticians of all times - provides a compelling overview of current developments in semiotic research, bringing together various academic voices and critical reflections on the nature and function of signs, signification, and communication. Contributors, including Eco himself, discuss the status quo of the discipline, its scope, theoretical orientations, and methodological approaches, shedding light on the cognitive and philosophical complexity of the meaning-making process and form-meaning interfaces. The book is an outcome of the SIVO Signum-Idea-Verbum-Opus project initiated by Umberto Eco's keynote address during his visit at the University of Lodz in 2015. More theoretical insights and further explorations into contemporary semiosphere can be found in Current Perspectives in Semiotics: Texts, Genres, and Representations, published simultaneously by Peter Lang.

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.
The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world.
The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field.

Topics covered include:

• the history, development, and uses of semiotics
• key theorists, including Saussure, Peirce and Sebeok
• crucial and contemporary topics such as biosemiotics, sociosemiotics and semioethics
• the semiotics of media and culture, nature and cognition.

Featuring an extended glossary of key terms and thinkers as well as suggestions for further reading, this is an invaluable reference guide for students of semiotics at all levels.

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field.

Topics covered include:

• the history, development, and uses of semiotics
• key theorists, including Saussure, Peirce and Sebeok
• crucial and contemporary topics such as biosemiotics, sociosemiotics and semioethics
• the semiotics of media and culture, nature and cognition.

Featuring an extended glossary of key terms and thinkers as well as suggestions for further reading, this is an invaluable reference guide for students of semiotics at all levels.