In recent decades, what is known as 'the subject' has been problematized by various old and new materialisms and today appears as decentered in and by language, split by the unconscious, deformed by social forces, governed by ideology and is either seen to have succumbed to the postmodern condition or to never have existed in the first place. Every materialist theory of the subject depends on a conception of materiality, which can delineate the character of what the material reality, which de-centers or constitutes the subject consists of. Materiality and Subject in Marxism, (Post-)Structuralism, and Material Semiotics investigates the relation between materiality and the subject in the materialist approaches of Marxism, (post-)structuralism, and material semiotics. None of these approaches subscribes to a reductionist materialism; rather, they conceive of materiality as multiple, complex, and not reducible to tangible matter. For each approach, the modalities of materiality of the respective materialism are defined. The relationship between the multiple materialities and the subject constituted and decentered in this relationship are presented as specific to the theoretical approaches discussed.

This unique book, inspired by the work of Umberto Eco - one of the greatest semioticians of all times - provides a compelling overview of current developments in semiotic research, bringing together various academic voices and critical reflections on the nature and function of signs, signification, and communication. Contributors, including Eco himself, discuss the status quo of the discipline, its scope, theoretical orientations, and methodological approaches, shedding light on the cognitive and philosophical complexity of the meaning-making process and form-meaning interfaces. The book is an outcome of the SIVO Signum-Idea-Verbum-Opus project initiated by Umberto Eco's keynote address during his visit at the University of Lodz in 2015. More theoretical insights and further explorations into contemporary semiosphere can be found in Current Perspectives in Semiotics: Texts, Genres, and Representations, published simultaneously by Peter Lang.

This book is the beginning of a conversation across Social Semiotics, Translanguaging, Complexity Theory and Radical Sociolinguistics. In its explorations of meaning, multimodality, communication and emerging language practices, the book includes theoretical and empirical chapters that move toward an understanding of communication in its dynamic complexity, and its social semiotic and situated character. It relocates current debates in linguistics and in multimodality, as well as conceptions of centers/margins, by re-conceptualizing communicative practice through investigation of indigenous/oral communities, street art performances, migration contexts, recycling artefacts and signage repurposing. The book takes an innovative approach to both the form and content of its scholarly writing, and will be of interest to all those involved in interdisciplinary thinking, researching and writing.

This book deals with one the most interesting aspects of human life-the search for meaning. It discusses how the science of semiotics is equipped to provide insight on what meaning is and how we produce it. Why is it that certain people routinely put their survival at risk by smoking? Why is it that some women make locomotion difficult for themselves by donning high-heel footwear? Are there unconscious forces at work behind such strange behaviors? This book will attempt to answer such questions by claiming that these behaviors are meaningful in culture-specific ways. The discipline that studies such behaviors and their relation to meanings is called semiotics. Semiotics probes the human condition in its own peculiar way, by unraveling the meanings of signs, which motivate not only the wearing of high heel shoes, but also the construction of words and art forms. Now in its third edition, this landmark introduction to semiotics has been updated with a wealth of new content, focusing on the many developments in digital culture since the previous edition. With the addition of topics such as memes, Selfies, social media profiles, and even Mafia discourse, the new edition comprehensively covers new trends in culture while streamlining treatments of basic semiotics contents.

This book aims to explain social variation in language, otherwise the meaning and motivation of language change in its social aspect. It is the expanded and improved 2nd edition of the author's self-published volume with the same title, based on revised and adapted posts on the author's Languagelore blog. Each vignette calls attention to points of grammar and style in contemporary American English, especially cases where language is changing due to innovative usage. In every case where an analysis contains technical or recondite vocabulary, a Glossary precedes the body of the essay, and readers can also consult the Master Glossary which contains all items glossed in the text. The unique form of the book's presentation is aimed at readers who are alert to the peculiarities of present-day American English as they pertain to pronunciation, grammar, and style, without "dumbing down" or compromising the language in which the explanations are couched. Praise for the First Edition "Michael Shapiro is one of the great thinkers in the realm of linguistics and language use, and his integrated understanding of language and speech in its semantic and pragmatic structure, grammatical and historical grounding, and colloquial to literary stylistic variants is perhaps unmatched today. This book is a treasure to be shared." Robert S. Hatten, The University of Texas at Austin "Jewel of a book...a gift to us all from Michael Shapiro. Like a Medieval Chapbook it can be a kind of companion whose vignettes on language use can be randomly and profitably consulted at any moment. Some may consider these vignettes opinionated. That would be to ignore how deeply anchored each vignette is in Shapiro's long and rare polyglot experience with language. It could well serve as a night table book, taken up each night to read and reflect upon --to ponder--both in the twilight mind and in the deeper reaches of associative somnolence. There is nothing else like it that I know of." James W. Fernandez, The University of Chicago

The body is a site bearing multiple signs of cultural inscriptions. People's postures, use of space, dress codes, speech particularities, facial expressions, tone qualities, gaze, and gestures are codes that send messages to observers. These messages differ across cultures and times. Some of these non-verbal messages are taken to be conscious or subconscious projection of a sense of personal or collective identity. The various forms of "body talk" may flag personal distinction, style, uniqueness or politics, in which case, the body and its presentations become stances of the self. Different from this, body talk may exhibit a society's or culture's standardized norms of valuation with respect to what conforms or deviates from expectations.The subject of this anthology is non-verbal communication signals with contributing studies from societies and cultures of Africa and African Diaspora. The goals are to document popular gestures, explore their meanings, and understand how they frame interactions and colour perception.The anthology is also aimed at offering interdisciplinary perspectives on the problematics of non-verbal communication by making sense of the various ways that different cultures speak without "voice", and to examine how people and groups make their presence felt as social, cultural and political actors. Some of the contributions include case studies, descriptive codification, theoretical analyses and performative studies. The issues highlighted range from film and literature studies, gender studies, history, religion, popular cultural, and extends to the virtual space. Other studies provide a linguistic treatment of non-verbal communication and use it as means of explicating perception and stereotyping.

Furthering the scholarship on writers and artists as diverse as Lord Byron, Edvard Munch, Sylvia Plath, and Jorge Luis Borges, Zeng probes the semiotics of exile. In artistic traditions the world over, exile exerts a potent and complex mythmaking power - whether it is manifest as a geographical dislocation or as a sense of cultural or psychological alienation.

The book outlines a new approach to the study of motivation in language, which is firmly rooted in the paradigm of cognitive linguistics, but it is developed in critical (and constructive) dialogue with classical theories in semiotics: Ferdinand de Saussure's structural linguistics and Charles S. Peirce's model of the sign. The author's proposal hinges upon the Peircean distinction between iconic, indexical, and symbolic signs, but the classical typology is reinterpreted within the framework of cognitive linguistics. The approach does not seek to "categorize" different linguistic expressions into one of the three Peircean types, but attempts to capture the dynamicity of meanings in terms of iconicity, indexicality, and conventionality. The book presents an analysis of selected vocabulary and morphosyntactic structures of English.

Among the most prominent scholars of language and law is Peter Tiersma, a law professor at Loyola Law School with a doctorate in linguistics (co-editor of The Oxford Handbook of Language and Law). Tiersma's significant body of work traverses a variety of legal and linguistic fields. This book offers a selection of twelve of Tiersma's most influential publications, divided into five thematic areas that are critical to both law and linguistics: Language and Law as a Field of Inquiry, Legal Language and its History, Language and Civil Liability, Language and Criminal Justice, and Jury Instructions. Each paper is accompanied by a brief commentary from a leading scholar in the field, offering a substantive conversation about the ramifications of Tiersma's work and the disagreements that have often surrounded it.

While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.

This is the first volume to deal specifically with the quality of subtitles for the deaf and hard of hearing (SDH) in Europe, with contributions from the UK, Spain, Italy, Poland, Denmark, France and Germany. Drawing on the results of the EU-funded project DTV4ALL, the book looks at the issue of quality in the reception of SDH in Europe as a combination of three factors: what viewers think about SDH, how they understand these subtitles and how they view them. The viewers' preferences have been obtained through questionnaires and their comprehension has been analysed with tests, involving clips with SDH and questions. The viewers' perception has been measured with eye-tracking technology, involving the analysis of 71,070 subtitles in what is so far the largest international eye-tracking study on subtitling. With this research, we have sought to obtain both subjective (preferences) and objective (comprehension and perception) data that can inform national guidelines on SDH. The book also introduces the notion of viewing speed and points to the existence of certain universals of SDH and subtitling that can contribute to advance our understanding of how different types of viewers from different nationalities view, process and understand subtitles as a means to access audiovisual content.

Translation scholars have for a long time been arguing in favor of a shift in paradigms to redefine the relationship between translation and the spreading of knowledge. Although a substantial share of worldwide knowledge is conveyed thanks to translation, the effects of this state of affairs upon the ways in which knowledge is actually built are all too rarely taken into account. This is particularly the case in the humanities. The papers presented in this volume fall into three thematic categories - cultural transfer, terminology and literature. The authors are all scholars in the humanities, and some of them are also translators. They analyze the effects of translation in diverse domains such as the intercultural exchanges among Far Eastern countries, and between Asia and the West; the constitution of terminologies; clinical practices in psychoanalysis; and the impact on the definition of literary genres. Each contribution shows how the act of translation is an integral part of the humanities, producing effects which may often be unforeseen and surprising but are always occasions for innovation. This volume contains contributions in English and French.

The book is the first annotated reader to focus specifically on the discipline of zoosemiotics. Zoosemiotics can be defined today as the study of signification, communication and representation within and across animal species. The name for the field was proposed in 1963 by the American semiotician Thomas A. Sebeok. He also established the framework for the paradigm by finding and tightening connections to predecessors, describing terminology, developing methodology and setting directions for possible future studies. The volume includes a wide selection of original texts accompanied by editorial introductions. An extensive opening introduction discusses the place of zoosemiotics among other sciences as well as its inner dimensions; the understanding of the concept of communication in zoosemiotics, the heritage of biologist Jakob v. Uexkull; contemporary developments in zoosemiotics and other issues. Chapter introductions discuss the background of the authors and selected texts, as well as other relevant texts. The selected texts cover a wide range of topics, such as semiotic constitution of nature, cognitive capabilities of animals, typology of animal expression and many other issues. The roots of zoosemiotics can be traced back to the works of David Hume and John Locke. Great emphasis is placed on the heritage of Thomas A. Sebeok, and a total of four of his essays are included. The Reader also includes influential studies in animal communication (honey bee dance language, vervet monkey alarm calls) as well as theory elaborations by Gregory Bateson and others. The reader concludes with a section dedicated to contemporary research. Readings in Zoosemiotics is intended as a primary source of information about zoosemiotics, and also provides additional readings for students of cognitive ethology and animal communication studies.

This book presents cutting-edge research into the complex interrelationships between linguistic diversity and ideology. It provides insight into how institutions and individual stakeholders carry ideologies forward into the discursive space through policies, propaganda or individual perceptions and reflections. The chapters focus on different European localities (UK, Central Europe, Switzerland, Luxembourg, Netherlands and Italy), social actors (migrant communities, citizens, and policy-makers), and institutional contexts such as public bodies (European, national) and private enterprises. Understanding ideology as a social act of conceptualization, the book contributes to the growing interdisciplinary body of linguistic research into the social theory of meaning and change.

A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.
The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world.
The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

An imaginative new theory of likeness that ranges widely across history and subjects, from physics and evolution to psychology, language, and art A butterfly is like another butterfly. A butterfly is also like a leaf and at the same time like a paper airplane, an owl's face, a scholar flying from book to book. The most disparate things approach one another in a butterfly, the sort of dense nodule of likeness that Roger Caillois once proposed calling a "bizarre-privileged item." In response, critical theorist Paul North proposes a spiritual exercise: imagine a universe made up solely of likenesses. There are no things, only traits acting according to the law of series, here and there a thick overlap that appears "bizarre." Centuries of thought have fixated on the concept of difference. This book offers a theory that begins from likeness, where, at any instant, a vast array of series proliferates and remote regions come into contact. Bizarre-Privileged Items in the Universe follows likenesses as they traverse physics and the physical universe; evolution and evolutionary theory; psychology and the psyche; sociality, language, and art. Divergent sources from an eccentric history help give shape to a new trans-science, "homeotics."

"Transnational Canadas" marks the first sustained inquiry into the relationship between globalization and Canadian literature written in English. Tracking developments in the literature and its study from the centennial period to the present, it shows how current work in transnational studies can provide new insights for researchers and students.

Arguing first that the dichotomy of Canadian nationalism and globalization is no longer valid in today's economic climate, "Transnational Canadas" explores the legacy of leftist nationalism in Canadian literature. It examines the interventions of multicultural writing in the 1980s and 1990s, investigating the cultural politics of the period and how they increasingly became part of Canada's state structure. Under globalization, the book concludes, we need to understand new forms of subjectivity and mobility as sites for cultural politics and look beyond received notions of belonging and being.

An original contribution to the study of Canadian literature, "Transnational Canadas" seeks to invigorate discussion by challenging students and researchers to understand the national and the global simultaneously, to look at the politics of identity beyond the rubric of multiculturalism, and to rethink the slippery notion of the political for the contemporary era.

Many attack pop culture as a crude "sexual" and "celebrity-based" culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols. Danesi's treatment of letters, such as the X in "X-Rated," the "i" in "iPod," and other such symbols, reveals an ancient mythic structure that blends the sacred and profane dimensions of human psychic life. Danesi takes the reader on a remarkable exploration of the radical turns in American society, a society in which the search for pleasure and sexual expression often reign supreme. "X-Rated " is a fascinating trip through what gives pop culture its secret appeal.

This volume presents an overview of new developments and applications of social semiotic theory. Pioneered by M.A.K. Halliday, social semiotic theory sees meaning as created through the interaction of texts (including writing, images, sound and space) within a given context. Divided into five sections, the contributors use social semiotic theory to analyse a range of contexts, including the classroom, the museum and cinema. The case studies show the range and scope of this method of analysis, and include: the school curriculum; literacy; print media; online resources; film; and advertisting."Multimodal Semiotics" will be of interest to academics researching social semiotic theory, systemic functional liguistics and applied linguistics.

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field.

Topics covered include:

• the history, development, and uses of semiotics
• key theorists, including Saussure, Peirce and Sebeok
• crucial and contemporary topics such as biosemiotics, sociosemiotics and semioethics
• the semiotics of media and culture, nature and cognition.

Featuring an extended glossary of key terms and thinkers as well as suggestions for further reading, this is an invaluable reference guide for students of semiotics at all levels.

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field.

Topics covered include:

• the history, development, and uses of semiotics
• key theorists, including Saussure, Peirce and Sebeok
• crucial and contemporary topics such as biosemiotics, sociosemiotics and semioethics
• the semiotics of media and culture, nature and cognition.

Featuring an extended glossary of key terms and thinkers as well as suggestions for further reading, this is an invaluable reference guide for students of semiotics at all levels.

Many vocabulary items that foreign language learners encounter involve figurative extensions of meaning. To understand figurative speech, learners often need to employ figurative thinking. This book examines figurative thinking, considers its contribution to language ability, and explores the implications for language teaching and learning.