The Language of the Lens explores the expressive power of the camera lens and the storytelling contributions that this critical tool can make to a film project. This book offers a unique approach to learning how lenses can produce aesthetically and narratively compelling images in movies, through a close examination of the various ways lens techniques control the look of space, movement, focus, flares, distortion, and the "optical personality" of your story's visual landscape. Loaded with vivid examples from commercial, independent, and world cinema, The Language of the Lens presents dozens of insightful case studies examining their conceptual, narrative, and technical approaches to reveal how master filmmakers have harnessed the power of lenses to express the entire range of emotions, themes, tone, atmosphere, subtexts, moods, and abstract concepts. The Language of the Lens provides filmmakers, at any level or experience, with a wealth of knowledge to unleash the full expressive power of any lens at their disposal, whether they are shooting with state-of-the-art cinema lenses or a smartphone, and everything in between.

Walter Mittelholzer (1894-1937), pioneer of aviation and co-founder of Switzerland's legendary airline Swissair, is chiefly revered as an accomplished aerial photographer. His spectacular views of the Swiss Alps have been very popular ever since he began publishing them in the 1920s. Much lesser known today are his expeditions by plane to distant places. In his day, he proved to be a keen marketer, selling the images he took on travels to Spitsbergen (Svalbard today), Persia (Iran), and Abyssinia (Ethiopia) in his self-written books, in movies, and to the press. His 1926/27 trans-Africa journey on the seaplane Switzerland from Zurich via Alexandria to Capetown made his name known internationally, both as an aviator and a photographer. Well respected entrepreneurs and bankers funded Mittelholzer's undertakings, supporting his goal to promote air travel in Switzerland. The entire Mittelholzer archive is now held as part of ETH Bibliothek's special collections in Zurich. This latest volume in the Pictorial Worlds series revaluates Mittelholzer's media activity from today's perspective. It features some 200 of his outstanding photographs. The complementing essay looks at the patronising view of Africa and its people and cultures the aviator-photographer maintained and provides an account of the colonialist backdrop of Swissair's lift-off in 1931.

Aerial photography had a special place in the business of the legendary former Swiss airline Swissair. Walter Mittelholzer (1894- 1937), aviation pioneer and one of Swissair's founders, trained as a photographer before turning to aviation. The airline had a specialised subsidiary, Swissair Photo AG, producing well over 100,000 pictures between 1931-2001, when Swissair ceased operations, and still exists as an independent enterprise, BSF Swissphoto. The photographs show landscapes, towns and villages, and mountains, but also industrial plants, infrastructures, and individual buildings in Switzerland and abroad. Swissair - Aerial Photography features around 300 striking, beautiful and informative images, revealing changes in landscape and settlements over nearly a century. It is also an inventory of lost elements making a landscape, untamed rivers, orchards, receding glaciers or vanished historical buildings that shows how an idyllic agricultural country turned into one of the most densely inhabited places over a few decades. With an introductory essay that explores the content of the collection now held at ETH Bibliothek and what can be read from these images today, Swissair - Aerial Photography provides an illuminating look at the history of aerial photography in Switzerland.

Robert Hirsch's Exploring Color Photography is the thinking photographer's guide to color imagemaking. Now in its sixth edition, this pioneering text clearly and concisely instructs students and intermediate photographers in the fundamental aesthetic and technical building blocks needed to create thought-provoking digital and analog color photographs. Taking both a conceptual and pragmatic approach, the book avoids getting bogged down in complex, ever-changing technological matters, allowing it to stay fresh and engaging. Known as the Bible of Color Photography, its stimulating assignments encourage students to be adventurous and to take responsibility for learning and working independently. The emphasis on design and postmodern theoretical concepts stresses the thought process behind the creation of intriguing images. It's extensive and inspiring collection of images and accompanying captions allow makers to provide insight into how photographic methodology was utilized to visualize and communicate their objectives. The text continues to deliver inspiring leadership in the field of color photography with the latest accurate information, ideas, commentary, history, a diverse collection of contemporary images, and expanded cellphone photography coverage. A "Problem Solving and Writing" chapter offers methods and exercises that help one learn to be a visual problem solver and to discuss and write succinctly about the concepts at the foundation of one's work. Exploringcolorphotography.com, the companion website, has been revamped and updated to feature more student and teacher resources, including a new web-based timeline: As It Happened: A Chronological History of Color Photography.

In Doctored, Tanya Sheehan takes a new look at the relationship between photography and medicine in American culture, from the nineteenth century to the present. Focusing on Civil War and postbellum Philadelphia, Doctored explores the ways in which medical models and metaphors helped strengthen the professional legitimacy of the citys commercial photographic community at a time when it was not well established. By reading the trade literature and material practices of portrait photography and medicine in relation to one another, this book further shows how their interaction defined the space of the urban portrait studio as well as the physical and social effects of studio operations. Integrating the methods of social art history, science studies, and media studies, Doctored thus reveals important connections between the professionalization of American photographers and the construction of photographys cultural identity.

An argument that video is not merely an intermediate stage between analog and digital but a medium in its own right; traces the theoretical genealogy of video and examines the different concepts of video seen in works by Vito Acconci, Ulrike Rosenbach, Steina and Woody Vasulka, and others. Video is an electronic medium, dependent on the transfer of electronic signals. Video signals are in constant movement, circulating between camera and monitor. This process of simultaneous production and reproduction makes video the most reflexive of media, distinct from both photography and film (in which the image or a sequence of images is central). Because it is processual and not bound to recording and the appearance of a "frame," video shares properties with the computer. In this book, Yvonne Spielmann argues that video is not merely an intermediate stage between analog and digital but a medium in its own right. Video has metamorphosed from technology to medium, with a set of aesthetic languages that are specific to it, and current critical debates on new media still need to recognize this. Spielmann considers video as "transformation imagery," acknowledging the centrality in video of the transitions between images-and the fact that these transitions are explicitly reflected in new processes. After situating video in a genealogical model that demonstrates both its continuities and discontinuities with other media, Spielmann considers three strands of video praxis-documentary, experimental art, and experimental image-making (which is concerned primarily with signal processing). She then discusses selected works by such artists as Vito Acconci, Ulrike Rosenbach, Joan Jonas, Nam June Paik, Peter Campus, Dara Birnbaum, Nan Hoover, Lynn Hershman, Gary Hill, Steina and Woody Vasulka, Bill Seaman, and others. These works serve to demonstrate the spectrum of possibilities in video as medium and point to connections with other forms of media. Finally, Spielmann discusses the potential of interactivity, complexity, and hybridization in the future of video as a medium.

Carefully detailed screenshots and step-by-step directions illustrate how to use Sony's new consumer-level video and audio editing applications, in a concise, time-efficient way. Readers learn the rudiments of navigating Vegas Movie Studio and the companion audio applications, Sound Forge Audio Studio and ACID Music Studio, to perform a complete range of tasks, from editing video and audio, to compositing and outputting their final project. This is the eighth book in the new VASST Instant Series produced in cooperation with the Sundance Media Group.

This lavish coffee-table book traces the history of photography from the first black and white images to celebrated examples of 21st-century digital photography. Photography celebrates the most iconic photographs of the past 200 years and includes more than 50 biographies of the most famous photographers, explaining how they pushed the bounds of the medium. It also showcases examples of the extraordinary cameras that photographers experimented with, from the daguerreotype to the latest camera phones! Charting the influence of social and cultural change, as well as the impact of science and technology, this beautiful book follows the history of photographs from the first grainy attempts at portrait and landscape photography to gritty photojournalism, street photography, and digital photography, with special features delving into the stories behind photographic images that changed how people saw the world. This fantastic photography book promises: - A selection of the most important "lost" cultural artefacts from ancient times to the present day - Features images of the artworks where available, or specially commissioned illustrations of them based on written accounts - Includes details of the ongoing debate about whether looted art should be returned to its country of origin Packed with information and full of inspiration, Photography is the perfect reference for budding photographers, seasoned professionals, and anyone with an interest in the subject. Whether you're looking for a riveting reference book to display on your coffee table or gift to a friend, or you're a life-longer learner with a thirst for knowledge - Photography is sure to delight!

Master the complex realities of 3D postproduction workflows and solutions with this one-of-a-kind guide. Brimming with techniques that have been used on actual 3D productions and can easily be incorporated into your own workflows, Rick Baumgartner's 3D Postproduction offers you: The best practices for 3D preproduction and production to ensure a smooth post process, saving both time and money Abundant workflow diagrams, screen grabs, and checklists to reinforce your learning with visual cues Common postproduction considerations such as dailies, assembly, cutting, and color correction, and how they differ between 3D and 2D post pipelines Examples of 3D gone bad and how those scenarios can be avoided In-depth interviews with working professionals and extensive tutorials that provide practical insight from the trenches of real-world 3D postproduction A companion website (www.focalpress.com/cw/baumgartner) featuring project files and video clips demonstrating the 3D workflows covered in the book An effective 3D postproduction workflow allows for easier and more flexible editing, greater capacity for visual effects enhancement, the ability to fix production mistakes, and much more. You can't afford to miss out! Bring your 3D projects to the next level with 3D Postproduction: Stereoscopic Workflows and Techniques.

Love is less confined than ever, as is our desire to capture it. Engagement photography has become an essential and valuable component of wedding photography for both your clients and your photography business. Successfully booking romantic portrait sessions and providing your couples with creative, playful, and beautiful images can mean a lasting -and lucrative- relationship. Award winning photographer Stephanie Williams shares her approach to engagement photography, including her thoughts on the psychology of shooting and directing couples, current industry trends, and the use of blogs and social media. Discover photography tips on romantic styling, workflow, and branding that will help get your engagement sessions recognized by prospective clients and industry publications. Whether you are an aspiring photographer or established professional, this book is sure to inform and inspire your next photo shoot. Read tips and testimonials from prominent wedding professionals, bloggers, editors and stylists, as well as Stephanie's actual clients. Learn how to build your brand and get your work published. Improve or refresh your technical skill through practical lighting, equipment, and technique guidance. Diversify the way you interact with clients and style your shoots. Be inspired through gorgeous photographs.

A recent New York Times article discussed food photography as one of the hottest trends in the social media and blogosphere world. The explosion of food related television shows, magazines, and cookbooks is testament to just how popular this area of photography has become, and while food photographers and food stylists are more in demand than ever before, they are also facing more competition for commissioned work. Professional and successful food stylists don't like to give away their secrets, but in this all new companion volume to Food Styling for Photographers, Linda Bellingham and Jean Ann Bybee do just that. This dynamic stylist/photographer team combines their decades of experience in each field to show professional and up-and-coming food stylists and photographers how to perfect grill marks, create the perfect pancake, convey the feeling of an icy-cold beer on a hot summer day, and more in this indispensible guide to food photography preparation. In addition to hundreds of step-by-step as well as completed project images, the authors also provide extensive shopping lists, lighting set-ups, comments on what works and what doesn't, and more to ensure that the budding food photographer or stylist has all of the information they need to create culinary works of art.

THE INSIDER'S GUIDE TO THE DIGITAL REVOLUTION.

. READERS ON BRIAN McKERNAN
. ***** "A must for anyone who cares about navigating the new world of digital content."*.

. ***** "The digital revolution 'Bible' ... an invaluable resource for anyone seriously interested in video, TV, streaming, and movies, and ... it's a great read."*.

. ***** "A must-have ... reveals the lessons learned from decades of failure and success ... and gives roadmaps to the future."*.

. * On Creating Digital Content: Video Production for Web, Broadcast, and Cinema, co-edited by Brian McKernan.

. INSIDE THE PARADIGM SHIFT THAT'S REMAKING THE MOTI0N PICTURE INDUSTRY
. Not since the advent of sound has technology so greatly impacted motion pictures. With its huge cost-saving potential, digital technology can alter every aspect of the movie-making process, from shooting through postproduction to delivery and exhibition..

. The digital cinema revolution is the result of years of progress in the technologies of film, computer graphics, and high-definition television. Now Brian McKernan, founding editor of Digital Cinema magazine, provides an up-to-date look at how new digital technologies are reshaping the movie industry.. Digital cinema -- how it came about, its history and pioneers. Understanding digital image compression. The latest camera choices for digital cinematography -- from high end systems to the affordable world of indie filmmaking. Audio and the cinema -- why sound is half the picture. The revolution in postproduction -- the convergence of computer graphics, HDTV, film, and video. Nonlinear editingsoftware choices, new techniques, and digital compositing. Digitalintermediates--color grading, changing the shot after the shoot, film transfer, and film recording. Independent digital filmmaking in Hollywood and across the nation -- the democratization of the movies. The new role of the cinematographer in the digital age. Understanding digital projection technologies. What digital cinema means to indie productions, exhibitors, film distribution, and the future of the movies.

. You'll also find insights on the cost-vs.-quality controversy, the impact of digital cinema on creative freedom, and the integration of film and digital from such leading filmmakers as George Lucas, Robert Rodriguez, and Michael Ballhaus ASC..

Photographing landscape with a film camera is different than with a digital camera. There are several books on the market that cover landscape photography but few of them are specifically for the digital photographer. This book is what you are looking for
Digital Landscape Photography covers:
* equipment such as accessories and lenses
* exposure from shutter speed and other common mistakes
* shooting
* light and its importance
* composing your perfect photo
* printing
* and a special section on specific subjects such as waterfalls and sunrises
Digital Landscape Photography, written by experts that have been shooting outdoors for decades, is a fresh look at current ways to shoot landscapes by making the most of digital format.

Have you ever wondered what it is that professional photographers do day in and day out that enables them to take consistently compelling images? Or thought that unravelling the insider secrets of the professionals could inspire you? This book takes a contemporary and innovative approach to revealing the day-to-day habits of the world's most successful wildlife, landscape and macro photographers, divulging the core skills and techniques through which they excel.
This book is crammed full with expert advice taken from the world's leading pros directly from the field. It will empower the development of your skills to a professional level and fire your imagination. Starting with the basics of how to plan a rewarding field trip (whether locally or afar) for one day or a month, and covering all aspects of camera handling and photographic technique including: how to make perfect exposures every time, ensure pin-sharp images of moving subjects, decipher the complexities of camera menus and controls, and break through the mysteries of composition.
And, having learned the secrets to success, the book maps out some simple yet powerful photo exercises and self-assignments to encourage you to explore all facets of digital photography and put into practice the essential skills that will make you, too, a highly successful photographer.

By emphasizing basic principles of good lighting and how to apply them, this informative guide shows advanced amateur photographers and professionals how to improve their photographic skills. After explaining different types of light, flash basics, and the benefits of on- and off-camera lighting techniques, it discusses how to use this information to increase the "gasp factor"--that powerful, emotional response that compels the viewer to take a second look at a photograph. Also included are assignments meant to help solidify this new flash knowledge for the photographer in order to put it into practice. As a bonus, the book contains inspirational stories demonstrating real-world applications of the techniques from a photojournalist with decades of experience.

Emphasizing how to work with natural light rather than using supplementary lighting to create an artificial environment, photographers can use these simple techniques to mold existing light into the desired quality and shape. All situations are discussed, including overcast and sunny days, backlighting and flare, window light, daylight studios, natural reflectors, and studio lighting at home, offering a plethora of ideas for finding, diffusing, and creating light. As photographers learn the advantages of shooting with available light--no set up, more spontaneity, more time to concentrate on the subject, and the ability to capture preexisting relationships--they not only become better photographers but gain confidence and an increased awareness of their artistic medium.

This text gives a general overview of educational videos in order to teach elementary and middle school library media specialists and teachers how to sift through the resources available. It covers issues such as lesson planning and recording your own educational videos.

Detailing the photographic equipment and astronomical instruments needed to capture celestial images, this guide shows how astrophotography can be accessible to all photographers. Included is a detailed introduction to basic astronomy with information on mapping the sky, locating celestial bodies, and planning an expedition to photograph astronomical phenomena. Photographers learn how to determine the color sensitivity of various films and achieve the best possible exposure, how to ensure a captivating composition, and how commercially processed prints can support their artistic vision. Whether photographers wish to capture deep sky or solar system subjects, the dual focus on photography and astronomy and the helpful sidebars and charts will ensure great images, enhanced creativity, and a greater appreciation of the night sky.

Going beyond how to capture memorable family photos, this examination spotlights the special touches and relationship-building skills that turn subjects from clients into friends. The author's signature techniques for generating repeat business are shared, revealing how to remain a family's constant photographer for years--from maternity portraits and baby photos to wedding images and senior snapshots. Specific suggestions are featured, including reaching out through social networking sites, blogging, and hosting special parties and events. Offering a comprehensive approach to building a successful portrait business, this handbook demonstrates how relationships with subjects are just as important as the pictures created for them.

Drawing on the images and expertise of dozens of industry-leading photographers, this manual on wedding photography provides critical insights into the techniques that set the best in the business apart from rest. Covering both the technical aspects of the profession as well as delving into more subtle aspects of the craft--including preparation and planning, interpersonal skills, a keen eye, good timing, a cool-under-pressure mindset, posing and lighting skills, and artistic talent--this detailed handbook also offers strategies for streamlining postproduction efforts from running digital filters and retouching images to saving and archiving files. With instructions on how to replicate stunning wedding images, this guide will interest amateur and professional photographers alike.

Delivering the most comprehensive coverage available, Herb Zettl's SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS, 8e thoroughly describes the major aesthetic image elements -- light and color, space, time-motion, and sound -- as well as presents in-depth coverage on how they are creatively used in television and film. Real-world applications bring the text's detailed coverage of aesthetic theory to life. It equips you to think critically about media aesthetics and apply them to production situations. Now presented in full color, the Eighth Edition's engaging presentation is richly illustrated with strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance.

VISUAL STORYTELLING: VIDEOGRAPHY AND POST PRODUCTION IN THE DIGITAL AGE SECOND EDITION combines a thorough exploration of essential storytelling concepts with detailed instruction in practical technical skills. Without limiting its focus to a particular range of equipment, applications, or technology, this engaging text covers the key concepts, aesthetics, and techniques of single-camera field production and post production, and includes real-life stories and suggestions from working professionals. The accompanying website illustrates and expands on text concepts with pedagogically sound interactive learning modules as well as the capability to download high definition video footage for editing exercises.