THE NEW YORK TIMES BESTSELLER 'A parable written for the age of technological disruption . . . brilliantly told' Sunday Times The international bestselling author returns with an exploration of one of the grandest obsessions of the twentieth century 'The Bomber Mafia is a case study in how dreams go awry. When some shiny new idea drops from the heavens, it does not land softly in our laps. It lands hard, on the ground, and shatters.' In the years before the Second World War, in a sleepy air force base in central Alabama, a small group of renegade pilots put forth a radical idea. What if we made bombing so accurate that wars could be fought entirely from the air? What if we could make the brutal clashes between armies on the ground a thing of the past? This book tells the story of what happened when that dream was put to the test. The Bomber Mafia follows the stories of a reclusive Dutch genius and his homemade computer, Winston Churchill's forbidding best friend, a team of pyromaniacal chemists at Harvard, a brilliant pilot who sang vaudeville tunes to his crew, and the bomber commander, Curtis Emerson LeMay, who would order the bloodiest attack of the Second World War. In this tale of innovation and obsession, Gladwell asks: what happens when technology and best intentions collide in the heat of war? And what is the price of progress?

Compiling strategies from more than 30 years of experience, this book provides numerous case studies that illustrate the implementation of noise control applications, as well as solutions to common dilemmas encountered in noise reduction processes. It offers methods for predicting the noise generation level of common systems such as fans, motors, compressors, and cooling towers, selecting the appropriate equipment to monitor sound properties, assessing the severity of environmental noise, modifying the sources, transmission paths, and receivers of sound, estimating sound pressure levels, designing mufflers, silencers, barriers, and enclosures, and isolating machine vibration.

- Offers a factual in-depth analysis of the VFH market, without bias, to inform the practitioner and seeks to provoke further discussion amongst the academic community. - Illuminates the current situation surrounding the for-hire industry, and its dominance by a few large players such as Uber, Lyft and Didi Chuxing, and offers insights into the future of this fast-moving sector. - A unique examination conducted by renowned experts, relevant to all global markets.

'In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution' Jack Ma, Executive Chairman, Alibaba Group Holding, People's Republic of China 'It's no secret that technologies are reshaping the world's economies and societies. To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere' Andrew McAfee, Co-Founder, MIT Initiative on the Digital Economy, MIT, USA We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides. In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all. 'The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change' Eric Schmidt, Technical Advisor, Alphabet, USA

THE NEW YORK TIMES AND SUNDAY TIMES BESTSELLER FROM THE AUTHOR OF THE ORGANIZED MIND 'Everyone we know needs this remarkable book ... Essential for the rest of your life' Daniel H. Pink, author of When and Drive' 'The secrets of ageing well ... a serious, evidence-based guide to what really works and why' Sunday Times ____________________________________________ We have long been encouraged to think of old age as synonymous with a decline in skills. Yet recent studies show that our decision making improves as we age, and our happiness levels peak in our eighties. What really happens to our brains as we get older? In The Changing Mind (published in America as Successful Aging), neuroscientist and internationally bestselling author Daniel Levitin invites us to dramatically shift our understanding of aging, demonstrating the many benefits of growing older. He draws on cutting-edge research to offer realistic guidelines and practical tips for readers to follow during every decade of life, showing us we all can learn from those who age joyously. Find out: -Why the story that older people don't need as many hours of sleep is a myth -What part environment, behaviour and luck play in how our brains age -How to increase the proportion of your life span spent in good health and decrease the time you spend sick -What you can do to maintain strength of body, mind and spirit whilst coping with the limitations of aging Combining science and storytelling, The Changing Mind is a radically new way to think about aging. 'Read this book. Wise, sensitive, and insightful' David Eagleman, author of The Brain 'A comprehensive and fascinating insight into the evolving human brain. This book could change your life' Professor Stephen Westaby, author of Fragile Lives

A prismatic look at the meeting of Marie Curie and Albert Einstein and the impact these two pillars of science had on the world of physics, which was in turmoil.

In 1911, some of the greatest minds in science convened at the First Solvay Conference in Physics. Almost half of the attendees had won or would go on to win the Nobel Prize. Over the course of those few days, these minds began to realise that classical physics was about to give way to quantum theory, a seismic shift in our history and how we understand not just our world, but the universe.

At the centre of this meeting were Marie Curie and a young Albert Einstein. In the years preceding, Curie had faced the death of her husband. She was on the cusp of being awarded her second Nobel Prize, but scandal erupted all around her when the French press revealed that she was having an affair with a fellow scientist, Paul Langevin.

The subject of vicious misogynist and xenophobic attacks in the French press, Curie found herself in a storm that threatened her scientific legacy.

Albert Einstein proved a supporter in her travails. He was young and already showing flourishes of his enormous genius. Curie had been responsible for one of the greatest discoveries in modern science. Utilising never before seen correspondence and notes, Jeffrey Orens reveals the human side of these brilliant scientists, one who pushed boundaries and demanded equality in a man’s world, no matter the cost, and the other, who was destined to become synonymous with genius.

Leonardo Da Vinci is considered to be one of the greatest painters of all time and perhaps the most diversely talented person ever to have lived, responsible for the Mona Lisa, The Last Supper, The Madonna of the Carnation and Vitruvian Man. Leonardo was an Italian Renaissance polymath: painter, sculptor, architect, musician, scientist, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist, and writer, and this captivating book provides the reader with a unique insight into the life and work of one of history's most intriguing figures. All of Leonardo Da Vinci's work is presented in this compact volume - from his paintings and frescos, to detailed reproductions of his remarkable encrypted notebooks. As well as featuring each individual artwork, sections of each are shown in isolation to reveal incredible details - for example, the different levels of perspective between the background sections of the Mona Lisa, and the disembodied hand in The Last Supper. 640 pages of colour artworks and photographs of Da Vinci's original notebooks, accompanied by fascinating biographical and historical details are here.

'The inventions, the innovations, the stories, the surprises. A combination of history, reference and entertainment - something for every seafarer and many others too.' - Vice Admiral Sir Tim Laurence People have been sailing for thousands of years, but we've come some distance from longboats and clippers. How did we arrive here? In fifty tales of inventors and innovations, Sails, Skippers and Sextants looks at the history of one of our most enjoyable pastimes, from the monarch who pioneered English yachting to the engineer who invented sailboards. The stories are sometimes inspiring, usually amusing and often intriguing - so grab your lifejacket, it's going to be quite an adventure.

Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.

Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.

Over his four-decade career, Sid Meier has produced some of the world's most popular video games, including Sid Meier's Civilization, which has sold more than 51 million units worldwide and accumulated more than one billion hours of play. Sid Meier's Memoir! is the story of an obsessive young computer enthusiast who helped launch a multi-million-pound industry. Writing with warmth and ironic humour, Meier describes the genesis of his influential studio, MicroProse, founded in 1982 after a trip to a Las Vegas arcade, and recounts the development of landmark games, from vintage classics like Pirates! and Railroad Tycoon, to Civilization and beyond. Articulating his philosophy that a videogame should be "a series of interesting decisions", Meier also shares his perspective on the history of the industry, the psychology of gamers and fascinating insights into the creative process, including his ten rules of good game design.

In the same way as the 4Ps of marketing are a fundamental principle of business theory, this book puts forward the 10Ps of Risk Management as a consistent and comprehensive approach to the subject. The 10Ps of Risk Management offers a holistic approach, bringing together all elements of risk management for managers, safety and environmental consultants, business advisers and students on occupational health and safety and environmental studies courses.

In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalisation but has actually innovated the technology we all use today. From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalisation, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist� recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitised rural world. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Now in its seventh edition, Bird's Electrical Circuit Theory and Technology explains electrical circuit theory and associated technology topics in a straightforward manner, supported by practical engineering examples and applications to ensure that readers can relate theory to practice. The extensive and thorough coverage, containing over 800 worked examples, makes this an excellent text for a range of courses, in particular for Degree and Foundation Degree in electrical principles, circuit theory, telecommunications, and electrical technology. The text includes some essential mathematics revision, together with all the essential electrical and electronic principles for BTEC National and Diploma syllabuses and City & Guilds Technician Certificate and Diploma syllabuses in engineering. This material will be a great revision for those on higher courses. This edition includes several new sections, including glass batteries, climate change, the future of electricity production, and discussions concerning everyday aspects of electricity, such as watts and lumens, electrical safety, AC vs DC, and trending technologies. Its companion website at www.routledge.com/cw/bird provides resources for both students and lecturers, including full solutions for all 1400 further questions, multiple choice questions, lists of essential formulae and bios of famous engineers; as well as full solutions to revision tests, lab experiments, and illustrations for adopting course instructors.

Importance of cash flows rather than profits in project management and engineering economics. * Basic engineering economic expressions are explained through many examples. * Modern project evaluation techniques for successful project management are explained. * Many practical cases and examples are presented and explained. * All monetary values are in US$ (US Dollars). This book presents the basic tools of strategic cost analysis and engineering economy principles used by managers, engineers, estimators, project planners and project management personnel. The areas of emphasis are: Cash Flow, Profits, Financial Statements and the Purcell Diagram; Types of Interest and Money Values used in Cash Flow Analysis; Different Formulae used in Engineering Economy Decisions with examples; Cash Flow Analysis before taxes; Depreciation Types and Cash Flows after Taxes; Project Evaluation Techniques including present worth, average annual cost, return on investment, return on average investment, rate of return, benefit/cost ratio and project balances and basic Probability and Risk Analysis. Many illustrative problems are included in the book to provide practice in using the expressions and techniques presented.

• Provides a comprehensive overview of luxury brand management from a sustainability perspective, using cases and examples to demonstrate how sustainability practices can be embedded into the product and applied to existing luxury brands. • Each chapter includes real life case studies from both well-known international brands and boutique luxury start-ups. • Designed as a core or recommended text for advanced undergraduate and postgraduate Luxury Fashion Management and Luxury Brand Management courses.

Features • Presents an accessible introduction to the topic in addition to more advanced material for specialists in the field. • Covers a broad spectrum of topics this new field. • Contains exciting case studies and examples, such as quantum dots, bionanomaterials, and future perspectives.

All people should have access to all that is available in their community and beyond. Neurodiverse individuals often experience barriers when engaging with businesses, even when obstacles can be easily remedied. This book will provide business owners, leaders, managers, team members, and associates the tools to integrate strategies and techniques that will enhance neurodiversity and inclusion, improving the delivery of a quality experience and increasing a varied customer base.

Advances in Urban Engineering and Management Science contains the selected papers resulting from the 2022 3rd International Conference on Urban Engineering and Management Science (ICUEMS 2022). Covering a wide range of topics, the Proceedings of ICUEMS 2022 presents the latest developments in: (i) Architecture and Urban Planning (Architectural design and its theory, Urban planning and design, Building technology science, Urban protection and regeneration, Urban development strategy, Ecological construction and intelligent control, Sustainable infrastructure); (ii) Logistics and supply chain management (Warehousing and distribution, Logistics outsourcing, Logistics automation, Production and material flow, Supply chain management technology, Supply chain risk management, Global service supply chain management, Supply Chain Planning and Inventory Management, Coordination and collaboration of supply chain networks, Governance and regulatory aspects affecting supply chain management); (iii) Urban traffic management (Smart grid management, Belt and Road Development, Intelligent traffic analysis and planning management, Big data and transportation management). The Proceedings of ICUEMS 2022 will be useful to professionals, academics, and Ph.D. students interested in the above-mentioned fields. Emphasis was put on basic methodologies, scientific development and engineering applications. ICUEMS 2022 is to provide a platform for experts, scholars, engineers and technical researchers engaged in the related fields of urban engineering management to share scientific research achievements and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange.

The demand and supply chain planning process for manufacturers, distributors, and retailers has evolved over the years. It has gone from a disjointed, unconnected, slow, inaccurate, fairly manual set of processes to an integrated, timely process enabled by the use and coordination of highly trained people, lean, agile processes, and cutting-edge technology. To make this set of processes work effectively, one has to fully understand and appreciate that there is an "art and science" aspect to the process which can take years of education and experience to fully understand. Essentially, this book will offer the reader a chance to fully understand the interconnected set of processes in a "best-practice" application. Furthermore, examples and cases will be used to illustrate its practical application in today's complex global supply chain. In addition, readers will understand and be able to apply and articulate the concepts, tools, and techniques used in the efficient supply of goods and services in today's changing global economy. It will help them to learn how businesses, through their supply chain, work both internally and with their trading partners - both upstream and downstream - to build strong relationships and integrate demand and supply planning activities across the supply chain to deliver customer value efficiently and effectively. They will learn about the tools and technologies enabling integration, and the critical drivers and key metrics of supply chain performance.

Bioelectronics is emerging as a new area of research where electronics can selectively detect, record, and monitor physiological signals. This is a rapidly expanding area of medical research, that relies heavily on multidisciplinary technology development and cutting-edge research in chemical, biological, engineering, and physical science. This book provides extensive information on the (i) fundamental concepts of bioelectronics, (ii) materials for the developments of bioelectronics such as implantable electronics, self-powered devices, bioelectronic sensors, flexible bioelectronics, etc, and (iii) an overview of the trends and gathering of the latest bioelectronic progress. This book will broaden our knowledge about newer technologies and processes used in bioelectronics.