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Books > Food & Drink > Beverages > Alcoholic beverages > Wines

Hugh Johnson's Pocket Wine Book 2018 (Hardcover): Hugh Johnson Hugh Johnson's Pocket Wine Book 2018 (Hardcover)
Hugh Johnson 1
R374 R162 Discovery Miles 1 620 Save R212 (57%) Ships in 9 - 17 working days

Hugh Johnson's Pocket Wine Book is the essential reference book for everyone who buys wine - in shops, restaurants, or on the internet. Now in its 41st year of publication, it has no rival as the comprehensive, up-to-the-minute annual guide. Hugh Johnson provides clear succinct facts and commentary on the wines, growers and wine regions of the whole world. He reveals which vintages to buy, which to drink and which to cellar, which growers to look for and why. Hugh Johnson's Pocket Wine Book gives clear information on grape varieties, local specialities and how to match food with wines that will bring out the best in both. This new edition also contains a colour supplement on Syrah and Garnacha grapes.

Fried Eggs and Rioja - What to Drink with Absolutely Everything (Paperback): Victoria Moore Fried Eggs and Rioja - What to Drink with Absolutely Everything (Paperback)
Victoria Moore
R284 R257 Discovery Miles 2 570 Save R27 (10%) Ships in 9 - 17 working days

THE PERFECT CHRISTMAS PRESENT FOR THE WINE LOVER IN YOUR LIFE - DAILY EXPRESS --- The ultimate go-to guide for which wine to drink with dinner, lunch, or just because. From sofa suppers and comfort food to celebration meals and festive feasts, Victoria Moore helps you choose the wine that will taste most delicious with whatever you're eating. Based on the bestselling The Wine Dine Dictionary, this new guide also includes Moore's favourite at-home recipes, portraits of the top twelve best-loved grapes, plus quick-look lists for perfect pairings.

Food and Wine - The Secrets of Successful Pairing (Paperback): Harry Haff Food and Wine - The Secrets of Successful Pairing (Paperback)
Harry Haff
R765 R573 Discovery Miles 5 730 Save R192 (25%) Ships in 10 - 15 working days

Learn the secrets of food and wine pairing based on your individual tastes. We all taste, but what are we tasting? Knowing what actually goes into How we as individuals taste assists the reader in developing his or her own individual palette. Different than reading reviews for food and wine pairing, the book shows the secrets of individual wines and how they relate to the foods we eat. Covering the most common international and regional wines the reader gets to do ""homework"" assignments that match individual wines with recipes and variations so the reader learns how he or she tastes as an individual. Your own individual class in food and wine pairings!

Social, Cultural and Economic Impacts of Wine in New Zealand. (Paperback): Peter J. Howland Social, Cultural and Economic Impacts of Wine in New Zealand. (Paperback)
Peter J. Howland
R1,614 Discovery Miles 16 140 Ships in 10 - 15 working days

New Zealand's wine came to the world's attention in the late 1980's with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines. This volume provides an innovative, multi-disciplinary and critical review of wine production and consumption focusing specifically on the fascinating wine industry of New Zealand. It considers the history, production, aesthetics, consumption and role of place (identity) from multi-disciplinary perspectives to offer insight into the impacts of wine production and consumption. By linking the study of wine to broadly constructed social, cultural, historical and transnational processes the book contributes to contemporary debates on the "life of commodities", "social class" and "place and people". Throughout comparisons are made to other internationally recognized wine regions such as Bordeaux and Burgundy. This title furthers the understanding of the social/cultural context of wine production and consumption in this region and will be valuable reading to students, researchers and academics interested in gastronomy, wine studies, tourism and hospitality.

Wine and Identity - Branding, Heritage, Terroir (Paperback): Matt Harvey, Leanne White, Warwick Frost Wine and Identity - Branding, Heritage, Terroir (Paperback)
Matt Harvey, Leanne White, Warwick Frost
R1,556 Discovery Miles 15 560 Ships in 10 - 15 working days

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

The Origins and Ancient History of Wine - Food and Nutrition in History and Antropology (Hardcover): Patrick E. McGovern,... The Origins and Ancient History of Wine - Food and Nutrition in History and Antropology (Hardcover)
Patrick E. McGovern, Stuart J. Fleming, Solomon H. Katz
R4,385 Discovery Miles 43 850 Ships in 10 - 15 working days

This volume presents contemporary evidence scientific, archaeological, botanical, textual, and historical for major revisions in our understanding of winemaking in antiquity. Among the subjects covered are the domestication of the Vinifera grape, the wine trade, the iconography of ancient wine, and the analytical and archaeological challenges posed by ancient wines. The essayists argue that wine existed as long ago as 3500 BC, almost half a millennium earlier than experts believed. Discover named these findings among the most important in 1991. Featuring the work of 23 internationally known scholars and writers, the book offers the first wide ranging treatment of wine in the early history of western Asia and the Mediterranean. Comprehensive and accessible while providing full documentation, it is sure to serve as a catalyst for future research.

On Bordeaux - Tales of the Unexpected from the World's Greatest Wine Region (Hardcover): Susan Keevil On Bordeaux - Tales of the Unexpected from the World's Greatest Wine Region (Hardcover)
Susan Keevil; Introduction by Jane Anson
R1,080 R833 Discovery Miles 8 330 Save R247 (23%) Ships in 10 - 15 working days

When things turn out right for Bordeaux, as they frequently do, its wines are sublime. They inspire many thousands of tributes, from Samuel Pepys' succinct reviews to the most rhapsodic of Michael Broadbent's tasting notes - in short, over 300 years of wine writing. On Bordeaux is a collection of the best bits, from our best-loved wine writers, critics and commentators, set around 10 of the themes that make Bordeaux tick. As Jane Anson writes in her introduction: "multi-layered, clear-eyed, moving and often extremely funny [this] collection of stories... celebrates, illuminates and renews our understanding of Bordeaux." * Hugh Johnson, Fiona Beckett and Baron Elie de Rothschild discuss dining out on Bordeaux: how best to serve it, with what and who with. * Mathieu Chadronnier, Christian Seely and Joe Fattorini shed light on the way we see claret today. * Ian Maxwell Campbell extols the virtues of 1871 and 1875, the last great vintages before the phylloxera plague. * Fiona Morrison MW explores Bordeaux's great bounce-back and how the vintage of 1982 changed everything. * John Salvi, Bill Blatch and Peter Vinding-Diers reveal the wines that lead the way to Bordeaux's future. * Joe Fattorini serves up everything you need to know on running the iconic Me doc Marathon. * Hugh Johnson pays tribute to Bordeaux master Michael Broadbent.

Drinking with the Valkyries - Writings on Wine (Hardcover): Andrew Jefford Drinking with the Valkyries - Writings on Wine (Hardcover)
Andrew Jefford
R619 Discovery Miles 6 190 Ships in 10 - 15 working days

"An entrancing companion for wine lovers. Celebratory, discerning writing with all the variety and unexpectedness of the wines explored." - Michele Roberts, author and Emeritus Professor of Creative Writing at the University of East Anglia "This book is about feeling, tasting and describing the beauty of wine, as well as understanding the intensity of emotion that wine can engender." - Decanter Magazine "So precise and dancing, so chiselled and so free, as complex and delicious as your favourite bottle of wine, you will enjoy the world of wine differently after reading through Jefford's words." - Pascaline Lepeltier on Instagram "A new sort of literary gumption arrived on the scene with Andrew Jefford; a powerful blend of science and poetry. Here is a writer who does his interviews, delves deep into motives and methods, and then lets fly with whatever imagery he finds winging by." Hugh Johnson (2019) Poet, philosopher, author, radio presenter and journalist, Andrew Jefford lives in France; but buried deep in one wine country what does he miss most about the rest? The answer: "Drinking young port. It's the wine drinker's equivalent of zorbing, wing-walking, base-jumping ... you won't fully understand it unless you have tasted it young, in its 'Ride of the Valkyries' stage, when it comes hurtling out of the glass and puts the screamers on you..." Andrew is the ideal companion for anyone wine-curious. In this collection of his essays, opinions and articles he shares his fascinating observations from half a century of discovery. For Andrew, wine should be listened to and admired, wherever it comes from; old-school pretentions turned on their head; style-points disdained; stellar prices dismissed; questions asked...

Shadows in the Vineyard - The True Story of a Plot to Poison the World's Greatest Wine (Paperback): Maximillian Potter Shadows in the Vineyard - The True Story of a Plot to Poison the World's Greatest Wine (Paperback)
Maximillian Potter
R455 R425 Discovery Miles 4 250 Save R30 (7%) Ships in 18 - 22 working days

When Maximilian Potter went to Burgundy to report for Vanity Fair on a crime that could have destroyed the Domaine de la Romanee Conti-the tiny, storied vineyard that produces the most expensive, exquisite wines in the world-he soon found a story that was much larger, and more thrilling, than he had originally imagined. In January 2010, Aubert de Villaine, the famed proprietor of the DRC, received an anonymous note threatening the destruction of his priceless vines by poison-a crime that in the world of high-end wine is akin to murder-unless he paid a one million euro ransom. Villaine believed it to be a sick joke, but that proved a fatal miscalculation; the crime was committed and shocked this fabled region of France. The sinister story that Potter uncovered would lead to a sting operation by top Paris detectives, the primary suspect's suicide, and a dramatic trial. This botanical crime threatened to destroy the fiercely traditional culture surrounding the world's greatest wine. Like Midnight in the Garden of Good and Evil, SHADOW IN THE VINEYARD takes us deep into a captivating world full of fascinating characters, small town French politics, an unforgettable narrative, and a local culture defined by the twinned veins of excess and vitality and the deep reverent attention to the land that run through it.

Platter's South African Wine Guide 2025 (Hardcover, 45th Edition): Diners Club International Platter's South African Wine Guide 2025 (Hardcover, 45th Edition)
Diners Club International
R733 Discovery Miles 7 330 Ships in 9 - 17 working days

Since 1980, Platter’s by Diners Club has been the wine lover's must-have companion for exploring the world of South African wine. The guide’s independent ratings and reviews are the result of a best-of-both worlds system of sighted and blind tastings.

This 45th anniversary edition features over 8,000 wines from more than 900 producers, along with 100-point equivalents for the familiar star ratings, and useful information for learning about and travelling in our beautiful winelands.

Sparkling Wine - The Vineyards of England and Wales (Paperback): Stewart Wilde Sparkling Wine - The Vineyards of England and Wales (Paperback)
Stewart Wilde
R372 R196 Discovery Miles 1 960 Save R176 (47%) Ships in 10 - 15 working days

In the space of a few short years, English and Welsh sparkling wines have become recognised as some of the best in the world. Improvements in viniculture, a changing climate and terroir that often mimics the conditions found in the Champagne region of France have combined with the care and attention of predominantly artisanal makers to make fantastic wine. Travelling around more than 50 vineyards, Sparkling Wine celebrates this revolution. The expert author provides tasting notes, visiting information, and details on the terroir for each vineyard, along with engaging insight into the makers and their craft. This book provides an effervescent accompaniment to any country holiday. It collates directions, maps and opening times, making for an informative and accessible guide. You are rarely as far from a vineyard as you might think, and with Sparkling Wine in your pocket, with its pictures of rambling hills and grape-laden vines, Britain's vineyards seem even closer still.

Complete Bordeaux: 4th edition (Hardcover): Stephen Brook Complete Bordeaux: 4th edition (Hardcover)
Stephen Brook
R1,756 R1,418 Discovery Miles 14 180 Save R338 (19%) Ships in 9 - 17 working days

The wines of Bordeaux are universally recognized as being among the finest in the world and in this fully revised and updated edition of his classic text, renowned wine expert Stephen Brook provides an unrivalled survey of the region and its wines. The Complete Bordeaux offers detailed information on the many communes and appellations of Bordeaux along with descriptions and assessments of all its major properties. As well as incisive portraits of the leading properties and their produce, Stephen Brook provides a detailed look at Bordeaux's lesser-known areas and chateaux. There is also an invaluable vintage guide to the last four decades. Bordeaux encapsulates an incredible 13,000 wineries throughout 54 appellations and this book includes a thorough explanation of Bordeaux's history, terroir and winemaking styles. Praise for the third edition: "A fresh and authoritative addition to the Bordeaux library." Eric Asimov, The New York Times "This new edition is the ultimate guide to perhaps the greatest wine area in the world. Whether you use the book in your local wine store or tote it on a journey to Bordeaux itself, this book is definitive. And magnificent." Huffington Post

The Little Book of Champagne - A Bubbly Guide to the World's Most Famous Fizz! (Hardcover): Orange Hippo! The Little Book of Champagne - A Bubbly Guide to the World's Most Famous Fizz! (Hardcover)
Orange Hippo!
R207 R190 Discovery Miles 1 900 Save R17 (8%) Ships in 9 - 17 working days

Originally served at the coronations of French kings, Champagne is now popular around the world and sales increase year on year as people discover this delicious, delightful, de-lovely drink. Although Champagne only comes from a small area, there are many producers, ranging from the globally famous houses such as Dom Perignon, Moet & Chandon and Taittinger to the 19,000 vignerons who produce on a much smaller (but no less delicious) scale. Champagne has its own vocabulary, etiquette and special place in popular and culinary culture and The Little Book of Champagne traces the history of the drink from its early years to the present day and examines what makes Champagne so special. We delve into the intricacies of chilling (very cold), pouring (one inch, let the bubbles settle, then two-thirds) and drinking (slowly). There are also fun facts, quotes and sayings relating to Champagne's unique position in popular culture. So pop that cork, fill your glass and slowly sip your way slowly through the pages of this joyful celebration. SAMPLE QUOTE: 'Why do I drink Champagne for breakfast? Doesn't everyone?' - Noel Coward SAMPLE FACT: The oldest Champagne producer still in existence is Ruinart. They started production in 1729.

WineWise (Hardcover, 2nd ed.): Steven Kolpan, Michael A. Weiss, Brian H. Smith, Culinary Institute of America WineWise (Hardcover, 2nd ed.)
Steven Kolpan, Michael A. Weiss, Brian H. Smith, Culinary Institute of America
R996 R900 Discovery Miles 9 000 Save R96 (10%) Ships in 18 - 22 working days

Now completely revised and updated, this new edition of the essential consumer guide to wine features all the most current information for today's wine landscape. The authors, longtime wine educators at The Culinary Institute of America, have added all the latest and most relevant information to their award-winning book, including new picks for the best regional producers, off-the-beaten-path finds, and bargain bottles. With a practical, anti-snob attitude, the emphasis is always on enjoying wine to the fullest in real-world scenarios and getting the best value for your dollar, whether splurging on a special-occasion bottle or deciding on your own "house" wine. All the basics are covered, including the major wine grapes, flavor profiles, and decoding labels, plus up-to-date information on established and up-and-coming regions, advice on pairing wine with everything from Korean short ribs to all-American burgers, opinions on wine gadgets (yea or nay?), and more. Cheers

Italian Wines for Dummies (Paperback): Mary Ewing-Mulligan, Ed McCarthy Italian Wines for Dummies (Paperback)
Mary Ewing-Mulligan, Ed McCarthy
R484 R382 Discovery Miles 3 820 Save R102 (21%) Ships in 9 - 17 working days

Italian Wine For Dummies explores all the major wine regions of Italy from Piedmont in the north to the islands of Sicily and Sardinia, explaining the major grapes and the best producers. Explains how Italy names its wines (such as Chianti and Pinot Grigio) and how the grapes, both native and imported," affect modern Italian wine production. This friendly guide describes "the best food wines in the universe," and how to pair Italian wine with food in classic and creative combinations. It details how to buy, drink, and store Italian wines. Plus, it includes a pronunciation guide, a glossary of terms, a vintage chart, and grapes-wine classification wine chart. Also look for helpful regional map illustrations."

Winefulness - It's time to stop and smell the rose (Hardcover): Amelia Loveday Winefulness - It's time to stop and smell the rose (Hardcover)
Amelia Loveday
R230 Discovery Miles 2 300 Ships in 10 - 15 working days

Winefulness is the new mindfulness.

Cancel the hot yoga and pick up a cool Pinot Grigio - sometimes all you need is a nice glass of wine. Through the good times and the bad, it's always there to pick you up and it's always got your back. So enjoy this collection of wine wisdom for the soul, and learn to view the world through rosé-tinted glasses.

As the old saying goes, where there's a wine there's a way.

Includes inspiration such as:

  • It isn't wise to keep things bottled up
  • No Champagne, no gain
  • Life is a Cabernet, after all
  • Every cloud has a Syrah lining
  • Do things for the right Rieslings
Penin Guide Spanish Wine 2023 (Paperback): Penin Guide Penin Guide Spanish Wine 2023 (Paperback)
Penin Guide
R1,024 R818 Discovery Miles 8 180 Save R206 (20%) Ships in 10 - 15 working days

Now in its 33rd edition, the Penin Guide Spanish Wine 2023 is the definitive guide to Spanish wine. Each year our team of tasters travels to every wine-growing area of Spain to taste and review new varieties, labels and vintages, and this year's edition of the guide contains information on more than 9,900 new wines. Whatever your budget, the Penin Guide is the indispensable guide for those who want to discover the best of Spanish wine.

The Origins and Ancient History of Wine - Food and Nutrition in History and Antropology (Paperback, New Ed): Patrick E.... The Origins and Ancient History of Wine - Food and Nutrition in History and Antropology (Paperback, New Ed)
Patrick E. McGovern, Stuart J. Fleming, Solomon H. Katz
R2,019 Discovery Miles 20 190 Ships in 10 - 15 working days

This volume presents contemporary evidence scientific, archaeological, botanical, textual, and historical for major revisions in our understanding of winemaking in antiquity. Among the subjects covered are the domestication of the Vinifera grape, the wine trade, the iconography of ancient wine, and the analytical and archaeological challenges posed by ancient wines. The essayists argue that wine existed as long ago as 3500 BC, almost half a millennium earlier than experts believed.
Discover named these findings among the most important in 1991. Featuring the work of 23 internationally known scholars and writers, the book offers the first wide ranging treatment of wine in the early history of western Asia and the Mediterranean. Comprehensive and accessible while providing full documentation, it is sure to serve as a catalyst for future research.

Wine A Tasting Course - From Grape to Glass (Hardcover): Marnie Old Wine A Tasting Course - From Grape to Glass (Hardcover)
Marnie Old
R535 R491 Discovery Miles 4 910 Save R44 (8%) Ships in 5 - 10 working days

The ultimate course for wine lovers! Learn your sauvignon blanc from your chardonnay and your merlot from your grenache. Smell, swirl and taste your way to transforming from wine novice to expert. The pages of this wine book make a comprehensive, no-nonsense wine tasting course that covers every aspect of wine from grape to glass. Explore the nuances of your favourite red and white and discover new cultivars. Inside, you'll find: - A dynamic course in understanding wine - through tasting and appreciation - with every subject given a high-impact visual treatment - A structure that reflects how people approach wine - talking, tasting, and buying wine come before exploring grape varieties and wine regions - All key wine subjects covered, shown, and explained in an easy-to-understand way - Themed tasting exercises are located throughout the book, encouraging readers to learn at their own pace Follow expert wine advice in the latest edition of Wine: A Tasting Course. The updated text and refreshed design bring concepts to life such as food and wine pairing, identifying the style spectrum, and distinguishing taste and smell. It explores fun wine facts and explodes myths, giving you everything you need to talk, taste, and enjoy your favourite vintage. Can't smell honeysuckle in that glass of sauvignon blanc, or wondering which end of a bottle of chianti is the "nose"? With this immersive guide to all things wine, you'll soon become an expert. Pour over vibrant infographics and learn through "Did you know?" boxes as you try out a selection of taste tests and get a handle on grape varieties and regions. This wine guide is a beautiful gift for the wine-lover in your life or the book for beginners you've been searching for to enjoy, understand, and appreciate wine.

Halliday Wine Companion 2022 - The Bestselling and Definitive Guide to Australian Wine (Paperback): James Halliday Halliday Wine Companion 2022 - The Bestselling and Definitive Guide to Australian Wine (Paperback)
James Halliday
R657 R584 Discovery Miles 5 840 Save R73 (11%) Ships in 9 - 17 working days

For over thirty years James Halliday has been Australia's most respected wine critic, and his Halliday Wine Companion is recognised as the industry benchmark for Australian wine. A best-selling annual, the Halliday Wine Companion is the go-to guide for wine ratings, regions, best varietals, winery reviews and a curated selection of the best wines in Australia. The 2022 edition has been completely revised to bring readers up-to-the-minute information. The Halliday team, now led by Tyson Stelzer in the role of chief editor, share their extensive knowledge of wine through detailed tasting notes with points, price, value symbol and advice on best-by drinking, as well as each wine's closure and alcohol content. The book provides information about wineries and winemakers, including vineyard sizes, opening times and contact details. The perfect self-purchase or gift for the wine lover in your life.

Wine Marketing (Hardcover): C. Michael Hall, Richard Mitchell Wine Marketing (Hardcover)
C. Michael Hall, Richard Mitchell
R5,617 Discovery Miles 56 170 Ships in 10 - 15 working days

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Crafting Sustainable Wine Businesses: Concepts and Cases (Hardcover, 1st ed. 2015): Armand Gilinsky, Jr. Crafting Sustainable Wine Businesses: Concepts and Cases (Hardcover, 1st ed. 2015)
Armand Gilinsky, Jr.
R1,378 Discovery Miles 13 780 Ships in 18 - 22 working days

Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.

Lonely Planet Wine Trails - USA & Canada (Hardcover): Food Lonely Planet Wine Trails - USA & Canada (Hardcover)
Food 1
R499 R465 Discovery Miles 4 650 Save R34 (7%) Ships in 9 - 17 working days

Following the success of Wine Trails, we now bring you 40 perfect weekends in North American wine country, introducing vineyards in regions including Sonoma, Walla Walla, Finger Lakes, Texas Hill Country and Okanagan, as well as celebrating secret gems off the beaten path. Wine Trails - United States and Canada is perfect for travel enthusiasts with a passion for wine. It includes detailed itineraries recommending the most interesting wineries and the best places to stay and where to eat in 40 wine regions near major cities. Winemakers offer personal insights into what wines to taste and why they're special, and help you understand a place, its people and their traditions through the wine that's made there. Entries are accompanied by gorgeous photos, maps and in-the-know authors. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more.

Summer at the Vineyard (Paperback): Fliss Chester Summer at the Vineyard (Paperback)
Fliss Chester 1
R260 R121 Discovery Miles 1 210 Save R139 (53%) Ships in 10 - 15 working days

Grab a glass and head to the South of France for fun and flirtation amongst the vines... Jenna Jenkins needs to get away. She's been unceremoniously sacked from her job and it's make or break time with her boyfriend Angus, so a summer job at the beautiful Chateau Montmorency in the south of France seems like the perfect solution. Planning the party of the century, dining out with suave Frenchmen, and giving in to a little temptation among the vines are all in a day's work... but is there a secret lurking in the chateau cellars? Caught in a trap she can't talk - or drink - herself out of, Jenna is well and truly corkscrewed. Things are really hotting up under the sun when a mysterious benefactor helps her out of her jam. But why does he seem so familiar...? A sparkling summer read, fizzing with flirtation! Perfect for fans of Jilly Cooper, Shari Low, Tracy Bloom, Jenny Oliver and Heidi Swain. Readers love Fliss Chester: 'I LOVED this book...a delicious modern day Jilly Cooper. Five stars' - Jules, Amazon reviewer 'A fabulously entertaining romantic romp, jam-packed with humour. Five stars' - Rupert, Amazon reviewer 'A fast-paced and fun romp...the perfect romantic read. Five stars' - Nicky, Amazon reviewer

Wine Positioning - A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Hardcover, 1st ed. 2016):... Wine Positioning - A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Hardcover, 1st ed. 2016)
Pierre Mora
R2,213 Discovery Miles 22 130 Ships in 18 - 22 working days

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book's final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.

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