Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Rose is in the pink these days, and it's no surprise - whether you're at a picnic or a barbecue, enjoying a cosy night in or a big night out, with a glass of rose in hand everything is just peachy. Bringing together the finest blend of recipes, clever quips, trivia and statements from aficionados the world over, this little book raises a glass to the rising star of the wine world: rose.

Veuve Clicquot champagne epitomizes glamour and style, with tribute paid everywhere from Lord Byron to Casablanca. But who was this young widow - the 'Veuve' - Clicquot, whose champagne sparkled at the courts of France, Britain, and Russia, and how did she rise to celebrity and fortune? Newly widowed, she assumed the reins of the fledgling wine business she and her husband started, steering it through huge political and financial reversals to succeed as a single woman in a man's world. Visitors flocked to see this cultural icon and taste the vintages she imbued with magic. As much a fascinating journey through the process of making this temperamental wine as a biography of a uniquely tempered woman, "The Widow Clicquot" is a read to savour.

"Kingsley Amis's drink writing is better than anybody else's, ever..." Esquire Kingsley Amis was one of the great masters of comic prose, and no subject was dearer to him than the art and practice of imbibing. Everyday Drinking brings together the best of his writing on the subject: Kingsley Amis in Drink, Everyday Drinking and How's Your Glass? In one handsome package, the book covers a full shelf of the master's riotous and erudite thoughts on the drinking arts; along with a series of well-tested recipes (including a cocktail called the Lucky Jim) are Amis's musings on The Hangover, The Boozing Man's Diet, The Mean Sod's Guide, and (presumably as a matter of speculation) How Not to Get Drunk - all leavened with fun quizzes on the making and drinking of alcohol all over the world. Mixing practical know-how and hilarious opinionation, this is a delightful cocktail of wry humour and distilled knowledge, served by one of our great gimlet wits. With an introduction by Christopher Hitchens.

Here is an informative guide for the winemaker and connoisseur seeking a better and more basic understanding of what the science associated with winemaking is about!Written by one of the country's leading enologists, Winemaking Basics explains in easily understandable language the fundamental processes of making table wines. The author discusses the conditions, equipment, and basic materials used to make table wine. Handy as a step-by-step guide or a general reference, this practical book explores the crucial aspects of : an introduction to growing and harvesting grapes processing grapes fermentation and wine composition clarification and fining of wines stabilization aging, bottling, and storage additives and contaminants required methods of analysis sensory evaluation setting up and maintaining home winery facilities and equipment Winemaking Basics offers various options on making table wines. It also gives the winemaker some insight into why certain treatments have desired--or undesired--effects. Winemakers will learn techniques to change the style of their wine, avoid pitfalls, and correct or prevent expensive and frustrating problems.The bibliography covers most of the current texts that should be of interest to the winemaker. Although not heavily referenced, this informative guide mentions a few key books and articles for the reader who wishes to pursue the science aspects more deeply.

Here is an informative guide for the winemaker and connoisseur seeking a better and more basic understanding of what the science associated with winemaking is about!Written by one of the country's leading enologists, Winemaking Basics explains in easily understandable language the fundamental processes of making table wines. The author discusses the conditions, equipment, and basic materials used to make table wine. Handy as a step-by-step guide or a general reference, this practical book explores the crucial aspects of : an introduction to growing and harvesting grapes processing grapes fermentation and wine composition clarification and fining of wines stabilization aging, bottling, and storage additives and contaminants required methods of analysis sensory evaluation setting up and maintaining home winery facilities and equipment Winemaking Basics offers various options on making table wines. It also gives the winemaker some insight into why certain treatments have desired--or undesired--effects. Winemakers will learn techniques to change the style of their wine, avoid pitfalls, and correct or prevent expensive and frustrating problems.The bibliography covers most of the current texts that should be of interest to the winemaker. Although not heavily referenced, this informative guide mentions a few key books and articles for the reader who wishes to pursue the science aspects more deeply.

In the eighteenth century, Ireland's elite could choose from a wide range of wines, but their favourite was claret - the red wine of Bordeaux. Whereas Britain's wine drinkers turned to port in this period, and America's elite filled their glasses with Madeira, in Ireland, claret flowed in the social world of the privileged classes. This book looks back to earliest times to trace the story of how and why a French wine became what Jonathan Swift fondly called "Irish wine". Exploring the social life of claret in Georgian Ireland through a range of period sources reveals the social meanings attached to this wine and expands our knowledge of Ireland's fascinating food history.

Port and sharries, whites, reds, roses and melomels -- make your own wine without owning a vineyard!

If you can follow a simple recipe, you can create delectabletable wines in your own home. It's fun, it's easy-and the resultswill delightfully complement your favorite meals and provide unparalleledpleasure by the glass when friends come calling. You don't have tore-create Bordeaux in your basement to be a successful home vintner-you can make raisin wine and drink it like sherry, or use it to accent yourChinese cooking. Raspberry or apricot wine lend themselves to deliciousdesserts. And if you are interested in more exotic concoctions,rhubarb champagne is the ultimate treat.

The Joy of Home Winemaking is your comprehensive guide to:

• the most up-to-date techniques and equipment
• readily available and affordable ingredients and materials
• aging, bottling, racking, blending, and experimenting
• dozens of original recipes for great-tasting fruit wines,
• spice wines, herb wines, sparkling wines, sherries, liqueurs
• even homemade soda pop!
• a sparkling brief history of winemaking
• helpful illustrations and glossary
• an extensive mail-order resource section

This richly illustrated book introduces readers to "the golden one," as Rebula has been lovingly described. Rebula grapes, an ancient varietal once prized by princes and popes, are indigenous to the region that now straddles the border between Italy and Slovenia. On the Italian side the area is called Collio, in Slovenia Goriska Brda. It has been rated by experts as among the top five wine terroirs on the planet, shoulder to shoulder with Bordeaux and Tuscany. Wine experts agree, calling Rebula "a dream wine of a new age." Rebula was rated the World's Best Wine in 2010 by sommelier Luca Gardini, and a Rebula has received an astounding 100 points on Wine Spectator's 100-point scale. Beautifully designed with full-color photographs, the book recounts the fascinating story of Rebula and the history of wine in what was once Yugoslavia and is now Slovenia. The protagonist is a remarkable vintner, Zvonimir Simcic, one of the founders of what was Yugoslavia's most important winery before the country fragmented. Almost single-handedly responsible for the preservation of Rebula, he resurrected the forgotten varietal and transformed his home region, spectacular Goriska Brda, from a poverty-stricken area into one of the globe's great wine destinations. Pulitzer finalist Noah Charney provides a personal, humorous, deeply engaged travelogue through the little-known world of Slovenian wine that will delight adventurous travelers and wine lovers everywhere.

Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.

Through a Sparkling Glass will both educate and entertain you on the wonder and joy of wine and its place in our lives and culture. From the importance of ageing (wine and people) to Champagne cork removal the correct way, Epicurus to Ernest Hemingway, Moscato to Rose, and the notion ofauthentic wine happiness. An A-Z of wine stories, information and life lessons. Each essay or entry concludes with a list of key facts about the particular subject. Through a Sparkling Glass firmly places wine and all its wonder at the centre of our enjoyment of life and culture and the way we live our lives. Entries cover aspects of wine production, varieties, history and myth, tradition and custom, modern manners, the philosophy of life and celebrating the mystery of wine. A delight to dip into, Through a Sparkling Glass will inform you in the most entertaining way and introduce you to pleasures found in your wine glass. The book taps into the emerging 'emotional palate' category of wine writers such as Alice Fiering (US) and Terry Thiesse (US). This has been successfully replicated in food writing and literature. A perfect book for those who love wine, food and the finer things in life. As well as those who want to enhance their knowledge of wine but want an entertaining way to attain that information. The book will be a well-designed gift package making it the perfect gift for intelligent men or women whoenjoy wine as part of a sophisticated mix of culinary delights rather than as an academic or technical pursuit. This book lifts wine writing out of the niche market full of technical information and into the domain of human engagement and real life where wine is enjoyed and broadly experienced.

THE PERFECT CHRISTMAS PRESENT FOR THE WINE LOVER IN YOUR LIFE - DAILY EXPRESS --- The ultimate go-to guide for which wine to drink with dinner, lunch, or just because. From sofa suppers and comfort food to celebration meals and festive feasts, Victoria Moore helps you choose the wine that will taste most delicious with whatever you're eating. Based on the bestselling The Wine Dine Dictionary, this new guide also includes Moore's favourite at-home recipes, portraits of the top twelve best-loved grapes, plus quick-look lists for perfect pairings.

After 150 Bars, 150 Restaurants, 150 Hotels, 150 Houses, 150 Gardens and 150 Golf Courses, there is now 150 Vineyards You Need to Visit Before You Die. For wine lovers, both professionals and hobbyists, vineyards are must-see places. They are found in the most scenic regions in the world where you can wander for hours, or unexpectedly, right in the middle of the city. This beautifully illustrated book, the latest in the 150.. series, presents a carefully curated selection of the world's most exceptional vineyards, from Japan to Argentina and South Africa to France. In this guide you'll discover tips on how to visit the vineyards, along with interesting stories about each place, and - of course - where to taste wine. The perfect gift for the wine aficionado who dreams of travelling the world.

Sparkling wines, or champagnes, are synonymous with celebration and happiness. These festive wines have a charm and attraction all their own. The authors have spent decades exploring the techniques of sparkling wine production and discovering the secrets of producing champagne-like wine of superb quality. For any winemaker to be able to produce his or her own sparkling wine is one-upmanship to the nth degree! Yet it is perfectly possible. In this revised and updated edition, the authors share their expertise with you, and whether you are a beginner or an experienced winemaker, you will find this book contains all the information necessary to make your own sparkling wines.

The purpose of this book is twofold: to supply the reader with a basic knowledge about wine, and to develop the expertise necessary to successfully match wine with food. It is a book of concepts, not a long list of wine-food pairings. The concepts are simple, logical, and easy to understand. After reading this book, the pleasure you derive in pairing wine with food will be greatly enhanced by your newly acquired knowledge of the culinary arts. " This book is extremely readable. I especially like the organization, which makes it a great educational tool for wine novices as well as connoisseurs." -David Rosengarten, author of Red Wine with Fish

Raise a glass to the 35th anniversary edition of the definitive guide to understanding and appreciating wine--written by James Beard Lifetime Achievement Award Winner Kevin Zraly and with more than three million copies sold. "When it comes to beginners' wine guides, Windows on the World Complete Wine Course is one of the perennial best." -- TheWall Street Journal Kevin Zraly is America's ultimate wine educator, and his entertaining teaching style has made this must-have book a treasured favorite for more than three decades. He demystifies every aspect of wine: grape varieties, winemaking techniques, different types and styles of wine, how to read a wine label, and how to evaluate a wine in just 60 seconds. Ranging from the renowned reds of Bordeaux and California to the trailblazing whites of New York and Burgundy, this essential volume features maps of each region, lush photographs, a wealth of infographics, more than 800 of the best-value wines from around the world, over 100 labels--including some new to this edition--to help you find the right wines, and guided tastings. It also highlights the best vintages to savor and includes comprehensive notes on food pairings, frequently asked questions, and quizzes to test your knowledge. In short, Kevin Zraly Windows on the World Complete Wine Course provides all the tools you need to discover and enjoy the perfect wines for you. This revised edition includes new chapters on Prosecco, Rose, and the wines of Sicily, plus a fascinating chapter written from the author's unique 50-year perspective on how wine and food culture has changed since 1970.

WINNER OF THE FORTNUM & MASON FOOD AND DRINK AWARDS 2018 'Smart, fun, useful - highly recommended' Hugh Johnson, co-author of The World Atlas of Wine 'With apologies to Jamie and Nigella - The Wine Dine Dictionary is going to be my new kitchen bible. It should probably be yours, too' Metro Want to pick the perfect wine for dinner? Wondering what to eat with a special bottle? Let The Wine Dine Dictionary be your guide. Arranged A-Z by food at one end and A-Z by wine at the other, this unique handbook will help you make more informed, more creative, and more delicious choices about what to eat and drink. As one of the country's most popular and influential wine journalists, as well as an expert in the psychology of smell and taste, Victoria Moore doesn't just explain what goes with what, but why and how the combination works, too. Written with her trademark authority, warmth and wit, this is a book to consult and to savour.

Few wine books can be called classic, but the first edition of The World Atlas of Wine made publishing history when it appeared in 1971. It is recognized by critics as the essential and most authoritative wine reference work available. This eighth edition will bring readers, both old and new, up to date with the world of wine. To reflect all the changes in the global wine scene over the past six years, the Atlas has grown in size to 416 pages and 22 new maps have been added to the wealth of superb cartography in the book. The text has been given a complete overhaul to address the topics of most vital interest to today's wine-growers and drinkers. With beautiful photography throughout, Hugh Johnson and Jancis Robinson, the world's most respected wine-writing duo, have once again joined forces to create a classic that no wine lover can afford to be without. "The World Atlas of Wine is the single most important reference book on the shelf of any wine student." - Eric Asimov, New York Times "The most useful single volume on wine ever published... If I owned only one wine book, it would be this one." - Andrew Jefford, Decanter "Like a good bottle of wine, you'll find yourself going back to it again and again... Perfect for anyone who has a thirst for greater wine knowledge." - Edward Deitch, NBC/today.com "The World Atlas of Wine belongs on your shelf... The essential rootstock of any true wine lover's library. A multi-layered snapshot of wine and how it has evolved." - Dave McIntyre, Washington Post

When Maximilian Potter went to Burgundy to report for Vanity Fair on a crime that could have destroyed the Domaine de la Romanee Conti-the tiny, storied vineyard that produces the most expensive, exquisite wines in the world-he soon found a story that was much larger, and more thrilling, than he had originally imagined. In January 2010, Aubert de Villaine, the famed proprietor of the DRC, received an anonymous note threatening the destruction of his priceless vines by poison-a crime that in the world of high-end wine is akin to murder-unless he paid a one million euro ransom. Villaine believed it to be a sick joke, but that proved a fatal miscalculation; the crime was committed and shocked this fabled region of France. The sinister story that Potter uncovered would lead to a sting operation by top Paris detectives, the primary suspect's suicide, and a dramatic trial. This botanical crime threatened to destroy the fiercely traditional culture surrounding the world's greatest wine. Like Midnight in the Garden of Good and Evil, SHADOW IN THE VINEYARD takes us deep into a captivating world full of fascinating characters, small town French politics, an unforgettable narrative, and a local culture defined by the twinned veins of excess and vitality and the deep reverent attention to the land that run through it.

Owner of Chateau Lynch-Bages, Grand Cru Classe of Pauillac, Jean-Michel Cazes is an international figure in wine. He has contributed to bringing the Bordeaux vineyard into the modern day and bears witness to the upheavals in the wine world over the past 50 years. After a golden age crowned by the 1855 classification which made Bordeaux crus the most famous wines in the world, the Bordeaux vineyards took time to integrate the changes of the 20th and 21st centuries. Jean-Michel Cazes witnessed the crisis of the 1970s which saw the aura of Bordeaux tarnish and the price of its wines collapse. He was a major player in their revival and their tireless ambassador. The family history and personal journey of this enthusiastic entrepreneur, winegrower at heart, make his book a real saga. His experience and his wise reflections are all keys to deciphering the complex heritage and functioning of the grands crus of Bordeaux. This book, translated by leading Bordeaux expert, Jane Anson, is his story, not just of his own journey, but of the evolution of wine-making over the 20th century and into the 21st, where his son now runs one of the most progressive chateaux in the world, in a new facility designed by Pei Partnership.