Rising Consumer Materialism - A Threat to Sustainable Happiness (Paperback)

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Focus on Business and Management
Release date:	June 2021
First published:	2018
Authors:	Afia Khalid • Faisal Qadeer
Dimensions:	216 x 138mm (L x W)
Format:	Paperback
Pages:	122
ISBN-13:	978-1-03-209612-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-03-209612-8
Barcode:	9781032096124

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