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Books > Reference & Interdisciplinary > Communication studies
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Propaganda and Public Relations in Military Recruitment - Promoting Military Service in the Twentieth and Twenty-First Centuries (Paperback)
Loot Price: R1,371
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Propaganda and Public Relations in Military Recruitment - Promoting Military Service in the Twentieth and Twenty-First Centuries (Paperback)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 19 working days
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This book represents the first international investigation of
military recruitment advertising, public relations and propaganda.
Comprised of eleven case studies that explore mobilisation work in
Africa, the Americas, Asia and Europe, it covers more than a
hundred years of recent history, with chapters on the First and
Second World Wars, the Cold War, and the present day. The book
explores such promotion in countries both large and small, and in
times of both war and peace, with readers gaining an insight into
the different strategies and tactics used to motivate men, women
and occasionally even children to serve and fight in many parts of
the world. Readers will also learn about the crucial but
little-known role of commercial advertising, public relations and
media professionals in the production and distribution of
recruitment promotion. This book, the first of its kind to be
published, will explore that role, and in the process address two
questions that are central to studies of media and conflict: how do
militaries encourage civilians to join up, and are they successful
in doing so? It is a multi-disciplinary project intended for a
diverse academic audience, including postgraduate students
exploring aspects of war, propaganda and public opinion, and
researchers working across the domains of history, communications
studies, conflict studies, psychology, and philosophy.
General
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