|
Books > Reference & Interdisciplinary > Communication studies
|
Buy Now
The Politics of the Superficial - Visual Rhetoric and the Protocol of Display (Hardcover, 2nd)
Loot Price: R1,117
Discovery Miles 11 170
You Save: R323
(22%)
|
|
|
The Politics of the Superficial - Visual Rhetoric and the Protocol of Display (Hardcover, 2nd)
Series: Rhetoric Culture and Social Critique Series
Expected to ship within 10 - 15 working days
|
In The Politics of the Superficial: Visual Rhetoric and the
Protocol of Display, Brett Ommen explores the increasing reliance
on images as a mode of communication in contemporary life. He shows
that graphic design is a layered experience of images and space.
Before images, viewers engage in the personal experience of
aesthetics and individual identity. In space, viewers engage in the
negotiation of meaning and collective belonging. Graphic design,
then, fits the consumerist present precisely because it prompts
viewers to differentiate between our collective commitments and
individual sense of self. Ommen argues, for example, that on
viewing a billboard, a driver isn't merely being exposed to a set
of commercial messages or exhortations, but rather responding in a
self-aware way that differentiates her from her collective
associations like Democrat, Republican, rich, poor, Catholic, or
Jewish. By examining graphic design-as a profession, practice, and
academic field-as the nexus for understanding visual display in
public culture, The Politics of the Superficial develops two
arguments about contemporary visual communication practices: first,
that the study of visual communication privileges visual content at
the expense of other dynamics, such as context; and second, that
interpretations focusing on content conceal the most persuasive and
subversive dimensions of the visual. Wide-ranging and stimulating,
The Politics of the Superficial ultimately posits that, far from
serving as a communal oasis for public imagination, contemporary
visual culture offers the possibility for politically engaged
communication and persuasion while simultaneously threatening the
health of public discourse by atomizing its constituent parts. It
will serve as a vital contribution to the field of visual rhetoric.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(5)
(2)
(2)
