This book is about developing Winners - providing salespeople with
the secrets Sports Professionals have used over the years to help
them win in highly competitive environments. For example, most top
golf pros are all virtually equal skill-wise - you couldn't pass a
sliver of paper between their ability, yet only one of them can win
each week. Only one can triumph. So what is it that separates them
- if not their skills? The answer to this question is as simple as
it is profound; it's all about how they think The one that's
mentally tough around the course, the one that thinks right during
the tournament - they are the ones that win. And it's the same with
selling. How you think dictates your success, yet how many of you
involved in selling for a living have ever had any guidance,
training or coaching on being Mentally Tough? The sales industry is
missing out on the key mental skills that the sports arena uses to
make champions - and in the highly competitive world of sales -
anything that can differentiate you from the competition is worth
considering. Yes you need selling skills. You need product
knowledge. You need the ability to plan and prepare. But what
separates the winners from the pack is how they THINK This is not a
book about how to present features and benefits when selling - you
should already know how to do that and if you don't there are
plenty of great sources of learning out there that cover such
selling skills. This is about giving you the performance edge, the
mental keys to unlock your true sales potential if you're prepared
to open your mind and take on board tried and tested mental game
principles developed over years in the sports arena. If you're
ready to be taken out of your comfort zone and perhaps challenge
your current views on how you see the world of selling - this book
is for you. The bottom line? Success is all in the MIND, just ask
any Sports Professional.
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