Marketing Tourism, Events and Food 2nd edition - A customer based approach (Paperback, 2nd New edition)

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide the reader through the book; * Contains end of chapter review questions and case studies to consolidate learning. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. Divided into 10 chapters for easy semester teaching it covers issues such as: * Traditional Approaches to Marketing in THEF (Parts 1 & 2) * Marketing Perspectives and Value Creation * Consumers and Consumption of THEF; Making sense of your marketing audience * Semiotics and Meaning in THEF Marketing * THEF Experiences * Taste, taste makers and THEF Marketing * Social media marketing, brand community and communities of consumption * Sustainable Marketing in THEF It concludes by offering a fresh approach to marketing within Tourism, Hospitality, Events & Food, synthesising the experiential approach offered within this book and traditional approaches to marketing within the sector.

General

Imprint:	Goodfellow Publishers Limited
Country of origin:	United Kingdom
Release date:	November 2016
First published:	2016
Authors:	Craig Hirst (Senior Lecturer of Food Marketing, Sheffield Business School) • Richard Tresidder (Keele Management School)
Dimensions:	246 x 189 x 14mm (L x W x T)
Format:	Paperback
Pages:	302
Edition:	2nd New edition
ISBN-13:	978-1-910158-31-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	1-910158-31-3
Barcode:	9781910158319

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