On 5 February 2014, world-renowned scientist Tim Noakes fired off a tweet allegedly dispensing dietary advice to a young mother into a highly volatile media space; the fallout threatened to destroy his career. This is the untold backstory.
Veteran journalist and writer Daryl Ilbury unveils, layer by layer, a combustible mix of scientific ignorance, academic jealousy, the collapse of media ethics, and the interests of a world-renowned scientist in highlighting the intricacies of human nutrition and exposing those he believes have vested interests in regulating it.
Featuring interviews with people who have worked closely with Noakes, including former Springbok coach Jake White and polar swimmer Lewis Gordon Pugh, as well as award-winning journalists and fellow scientists and academics, some of whom now consider Noakes dangerous and out of control, this book is bound to be as controversial as the man himself.
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