Developing Successful Sport Marketing Plans (Paperback)

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.

General

Imprint:	Fitness Information Technology, Inc, U.S.
Country of origin:	United States
Release date:	October 2019
Authors:	David K Stotlar • Mark S. Nagel
Dimensions:	255 x 180 x 10mm (L x W x T)
Format:	Paperback
Pages:	208
ISBN-13:	978-1-940067-34-6
Categories:	Books > Sport & Leisure > Sports & outdoor recreation > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-940067-34-0
Barcode:	9781940067346

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