Hospitality Sales and Promotion - Strategies for Success (Paperback, 3rd Edition)

Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.

Practical and down-to-earth, this guide discovers:

* who is your customer? market segments and groups

* how can you reach them effectively? the secrets of successful public relations

* new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

Table of Contents

The marketing plan; Organizing a sales office; Buyers and customers; Face-to-face selling; Telephone selling; The shape of things that came - the technology; Banqueting sales; Direct mail; Advertising; In-house promotion; Public relations; Special events and short break holidays.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	May 2001
First published:	2001
Authors:	Derek Taylor
Dimensions:	216 x 138 x 20mm (L x W x T)
Format:	Paperback
Pages:	336
Edition:	3rd Edition
ISBN-13:	978-0-7506-4986-5
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > Hotel & catering trades Promotions
LSN:	0-7506-4986-0
Barcode:	9780750649865

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!