'Hospitality Sales and Promotion' is the essential guide for every
manager in the hospitality industry wanting to achieve maximum
profits from their sales promotions. Practical and down-to-earth,
this guide discovers: * who is your customer? market segments and
groups * how can you reach them effectively? the secrets of
successful public relations * new and traditional technologies;
from direct mail to using the Internet to maximum advantage. Derek
Taylor has a wealth of experience in the hospitality industry and
has worked with and advised numerous international corporate
hospitality companies. Concrete and relevant case studies and
examples from his experience are used to illustrate throughout the
guide, from companies such as: Whitbread, Hilton International,
Pizza Express and Stakis.
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