Retail Marketing Management - The 5 Es of Retailing (Paperback)

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	December 2018
First published:	2019
Authors:	Dhruv Grewal
Dimensions:	242 x 170 x 14mm (L x W x T)
Format:	Paperback
Pages:	200
ISBN-13:	978-1-5264-4685-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	1-5264-4685-5
Barcode:	9781526446855

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