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Marketing Across Cultures (Paperback) Loot Price: R358
Discovery Miles 3 580
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Marketing Across Cultures (Paperback): Fons Trompenaars, Peter Woolliams

Marketing Across Cultures (Paperback)

Fons Trompenaars, Peter Woolliams

Series: Culture for Business Series

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List price R517 Loot Price R358 Discovery Miles 3 580 You Save R159 (31%)

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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

General

Imprint: Capstone Publishing Ltd
Country of origin: United Kingdom
Series: Culture for Business Series
Release date: August 2004
First published: November 2004
Authors: Fons Trompenaars • Peter Woolliams
Dimensions: 233 x 160 x 21mm (L x W x T)
Format: Paperback
Pages: 354
ISBN-13: 978-1-84112-471-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Social sciences > Sociology, social studies > Ethnic studies > Multicultural studies > General
LSN: 1-84112-471-0
Barcode: 9781841124711

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