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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Pricing, Online Marketing Behavior, and Analytics (Paperback, 1st ed. 2014)
Loot Price: R1,436
Discovery Miles 14 360
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Pricing, Online Marketing Behavior, and Analytics (Paperback, 1st ed. 2014)
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Over the past few decades marketing practices have shifted with the
sudden growth of social media and the proliferation of devices,
platforms, and applications. This rapidly changing environment
presents new opportunities and challenges for marketers, who need
to stay up to date with the development of e-marketing. Viglia
instructs readers in the theories and practices of online
marketing;, detailing the characteristics, consumer behaviors, and
differences between platforms, analytics, and pricing strategies of
new media. Pricing, Online Marketing Behavior, and Analytics covers
many different aspects of how online marketing works and its
continuous evolution. Case studies and examples are used throughout
the book to outline theories and explain e-marketing
characteristics in a practical way.
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