|
Books > Business & Economics > Business & management > Sales & marketing > Public relations
|
Not currently available
Pricing, Online Marketing Behavior, and Analytics (Paperback, 1st ed. 2014)
Loot Price: R1,456
Discovery Miles 14 560
|
|
|
Pricing, Online Marketing Behavior, and Analytics (Paperback, 1st ed. 2014)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Over the past few decades marketing practices have shifted with the
sudden growth of social media and the proliferation of devices,
platforms, and applications. This rapidly changing environment
presents new opportunities and challenges for marketers, who need
to stay up to date with the development of e-marketing. Viglia
instructs readers in the theories and practices of online
marketing;, detailing the characteristics, consumer behaviors, and
differences between platforms, analytics, and pricing strategies of
new media. Pricing, Online Marketing Behavior, and Analytics covers
many different aspects of how online marketing works and its
continuous evolution. Case studies and examples are used throughout
the book to outline theories and explain e-marketing
characteristics in a practical way.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
