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Books > Reference & Interdisciplinary > Communication studies
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Using Figurative Language (Hardcover)
Loot Price: R2,759
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Using Figurative Language (Hardcover)
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Using Figurative Language presents results from a multidisciplinary
decades-long study of figurative language that addresses the
question, 'Why don't people just say what they mean?' This research
empirically investigates goals speakers or writers have when
speaking (writing) figuratively, and concomitantly, meaning effects
wrought by figurative language usage. These 'pragmatic effects'
arise from many kinds of figurative language including metaphors
(e.g. 'This computer is a dinosaur'), verbal irony (e.g. 'Nice
place you got here'), idioms (e.g. 'Bite the bullet'), proverbs
(e.g. 'Don't put all your eggs in one basket') and others. Reviewed
studies explore mechanisms - linguistic, psychological, social and
others - underlying pragmatic effects, some traced to basic
processes embedded in human sensory, perceptual, embodied,
cognitive, social and schematic functioning. The book should
interest readers, researchers and scholars in fields beyond
psychology, linguistics and philosophy that share interests in
figurative language - including language studies, communication,
literary criticism, neuroscience, semiotics, rhetoric and
anthropology.
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