Ilka Griese erarbeitet ein Konzept zur Messung der
Wissensentwicklungskompetenz. Sie weist innerhalb eines
Forschungsmodells sowohl die Existenz und Relevanz als auch
Determinanten einer Wissensentwicklungskompetenz nach. Diese
Erkenntnisse bilden die Basis fur konkrete marketing- und
managementbezogene Handlungsempfehlungen."
General
| Imprint: |
Gabler
|
| Country of origin: |
Germany |
| Series: |
Business-to-Business-Marketing |
| Release date: |
July 2011 |
| First published: |
2011 |
| Authors: |
Ilka Griese
|
| Dimensions: |
210 x 148 x 20mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
352 |
| Edition: |
2011 ed. |
| ISBN-13: |
978-3-8349-3110-8 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8349-3110-1 |
| Barcode: |
9783834931108 |
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