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Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry
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Business Chemistry - How to Build and Sustain Thriving Businesses in the Chemical Industry (Hardcover)
Loot Price: R2,707
Discovery Miles 27 070
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Business Chemistry - How to Build and Sustain Thriving Businesses in the Chemical Industry (Hardcover)
Expected to ship within 10 - 15 working days
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There is a growing need in the chemical industry for trained
specialists who have not only a solid chemical knowledge, but also
a basic understanding of the underlying management processes; this
book specifically addresses this need. Business Chemistry: How to
Build Thriving Businesses in the Chemical Industry presents a
solution-oriented approach to the key topics of strategic and
innovation management, business model innovation, cross-functional
integration of R&D, marketing functions and operations
management, specifically designed to address core managerial issues
relevant for chemists. The book is divided into three sections as
follows: Part One: Strategy and Management looks at the principles
of strategy, qualitative and quantitative methods in strategic
management, and managing business co-operation. Part Two:
Innovation and Entrepreneurship addresses the principles of
research, technology and innovation; the tools, people and
processes required for innovation management; recognizing, managing
and developing new business opportunities, and opportunities for
corporate entrepreneurship. Part Three: Operations and Marketing
discusses the day to day operations management in
research-intensive industries; the principles of marketing;
supplier-integration; managing efficiency and customer needs. Each
chapter presents possible solutions for management problems
supported by the latest academic research, practical examples from
the chemical industry, and case studies supported by industry
experts Business Chemistry: How to Build Thriving Businesses in the
Chemical Industry offers chemists and other natural scientists
employed in research-intensive industries the possibility to
develop essential management skills carefully crafted to their
respective industry. It also provides students interested in
business management and entrepreneurship in the chemical industry,
with a clear understanding of essential management skills and
capabilities.
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