What makes consumers or institutional buyers select, and remain
loyal to, one service provider over another? Without knowing which
product features are of specific interest to customers, it is hard
for managers to develop an appropriate strategy. As competition
intensifies in the service sector, it is becoming more important
for service organizations to differentiate their products in ways
meaningful to customers. Positioning Services in Competitive
Markets is the second volume in the Winning in Service Markets
Series by services marketing expert Jochen Wirtz. Scientifically
grounded, accessible and practical, the Winning in Service Markets
Series bridges the gap between cutting-edge academic research and
industry practitioners, and features best practices and latest
trends on services marketing and management from around the
world.The e-version of this book is not available for purchase at
our website but can be purchased through Amazon and Kobo.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
