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Positioning Services In Competitive Markets (Paperback) Loot Price: R293
Discovery Miles 2 930
Positioning Services In Competitive Markets (Paperback): Jochen Wirtz

Positioning Services In Competitive Markets (Paperback)

Jochen Wirtz

Series: Winning In Service Markets Series, 2

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Loot Price R293 Discovery Miles 2 930

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What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

General

Imprint: World Scientific Publishing Co Inc (USA)
Country of origin: United States
Series: Winning In Service Markets Series, 2
Release date: September 2017
Authors: Jochen Wirtz
Format: Paperback
Pages: 50
ISBN-13: 978-1-944659-12-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-944659-12-9
Barcode: 9781944659127

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