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Advanced Design - Universal Principles for All Disciplines (Hardcover, 1st ed. 2022)
Loot Price: R2,836
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Advanced Design - Universal Principles for All Disciplines (Hardcover, 1st ed. 2022)
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This book is about design. Everybody does design, from artists to
engineers, from interior designers to industrial designers. We
design our days and we design our lives. This book presents the
three universal activities that everyone uses, no matter who they
are or what they do. These three activities are 1.) clarify an
ambiguous project, 2.) generate ideas, and 3.) select one idea for
implementation. This book also presents how the psychology of
design impacts our effectiveness with each of these three
activities, from creativity through decision making, intuition
through analysis, and cognitive enhancement through design biases.
Although the examples provided in this book primarily target the
diverse disciplines of art (painting) and engineering, they can be
easily understood and adapted by designers in any discipline. This
book helps advanced design students and working professionals in
any discipline to understand why and when the basic design
principles they were taught work or do not work and, as a result,
improve their design effectiveness.
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