Advanced Design - Universal Principles for All Disciplines (Hardcover, 1st ed. 2022)

This book is about design. Everybody does design, from artists to engineers, from interior designers to industrial designers. We design our days and we design our lives. This book presents the three universal activities that everyone uses, no matter who they are or what they do. These three activities are 1.) clarify an ambiguous project, 2.) generate ideas, and 3.) select one idea for implementation. This book also presents how the psychology of design impacts our effectiveness with each of these three activities, from creativity through decision making, intuition through analysis, and cognitive enhancement through design biases. Although the examples provided in this book primarily target the diverse disciplines of art (painting) and engineering, they can be easily understood and adapted by designers in any discipline. This book helps advanced design students and working professionals in any discipline to understand why and when the basic design principles they were taught work or do not work and, as a result, improve their design effectiveness.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	April 2022
First published:	2022
Authors:	John Reis
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	216
Edition:	1st ed. 2022
ISBN-13:	978-3-03-095781-0
Categories:	Books > Arts & Architecture > Art forms, treatments & subjects > General Books > Arts & Architecture > Industrial / commercial art & design > General Books > Social sciences > Education > Teaching of a specific subject Books > Business & Economics > Business & management > General Books > Professional & Technical > Technology: general issues > Technical design > General Books > Professional & Technical > Mechanical engineering & materials > Production engineering > General Promotions
LSN:	3-03-095781-0
Barcode:	9783030957810

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