Rapid Sensory Profiling Techniques: Applications in New Product
Development and Consumer Research, Second Edition presents the
latest findings and recommendations on the proper choice and use of
rapid product profiling methods. Each chapter is written by a key
opinion leader on a specific method with discussions on theory,
pros, cons and the application of each method that is demonstrated
through a case study. This valuable resource educates and empowers
those working in research and development on how to meet shorter
product turnaround times at lower cost and with no compromise on
quality. This book is not just needed by the scientific community,
it is an essential must have in an industry challenged by a "speed
to market" mantra.
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