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Crisis Communications - A Casebook Approach (Hardcover, 5th edition)
Loot Price: R6,417
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Crisis Communications - A Casebook Approach (Hardcover, 5th edition)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Crisis Communications: A Casebook Approach presents case studies of
organizational, corporate, and individual crises, and analyzes the
communication responses to these situations. Demonstrating how
professionals prepare for and respond to crises, as well as how
they develop communications plans, this essential text explores
crucial issues concerning communication with the news media,
employees, and consumers in times of crisis. Author Kathleen
Fearn-Banks addresses how to choose the best possible words to
convey a message, the best method for delivering the message, and
the precise and most appropriate audience, in addition to
illustrating how to avoid potential mismanagement. The fifth
edition of Crisis Communications includes updated cases that
provide wider coverage of international crises and media
technologies. It includes a new section on social media in crisis
communication scenarios and includes additional comments from
social media experts throughout various chapters. New case studies
include "Police Departments and Community Trust," "The Oso Mudslide
in Washington," "School Shootings: Communications To and For
Children," and two additional international case studies - "Ebola
Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean
Airlines." Previous case studies no longer in this edition can be
found on the book's companion website, which also includes the
Instructor's Manual with exercises in crisis responses, guidelines
for crisis manual preparation, and other teaching tools:
www.routledge.com/cw/fearn-banks. Looking at both classic and
modern cases in real-world situations, Crisis Communications
provides students with real-world perspectives and insights for
professional responses to crises. It is intended for use in crisis
communications, crisis management, and PR case studies courses.
Also available for use with this text is the Student Workbook to
Accompany Crisis Communications, providing additional discussion
questions, activities, key terms, case exercises, and further
content for each chapter.
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