Stakeholder Involvement in Social Marketing - Challenges and Approaches to Engagement (Paperback)

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change. This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in Marketing
Release date:	May 2022
First published:	2021
Editors:	Kathy Knox • Krzysztof Kubacki • Sharyn Rundle-Thiele
Dimensions:	234 x 156 x 16mm (L x W x T)
Format:	Paperback
Pages:	224
ISBN-13:	978-0-367-64154-2
Categories:	Books > Business & Economics > Economics > General Books > Medicine > General issues > General Books > Health, Home & Family > Family & health > General Books > Social sciences > Sociology, social studies > Social institutions > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Public ownership / nationalization Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Medicine > Nursing & ancillary services > Specific disorders & therapies > Addiction & therapy Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > General Promotions
LSN:	0-367-64154-2
Barcode:	9780367641542

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