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Digital Marketing Outreach - The Future of Marketing Practices (Hardcover)
Loot Price: R3,986
Discovery Miles 39 860
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Digital Marketing Outreach - The Future of Marketing Practices (Hardcover)
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Total price: R4,006
Discovery Miles: 40 060
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This book studies the use of digital marketing across the economic,
social, and political sectors of India. It looks at diverse areas
of business and non-business activities involving the use of
digital platforms to augment marketing initiatives and improve
reach, sales, and social media engagement. The volume analyses
various themes including viral marketing, influencer marketing,
webrooming behaviour, online impulse buying, telemedicine, social
media advertising, and app-based cab services. It examines the role
of digital marketing in creating a positive and favourable brand
image for organizations by advertising their social responsiveness
on social media and studies the influence of political brand value
on social media activities. The authors also provide insight into
changing trends within consumer behaviour, reflect on future
challenges within the field, and highlight areas of growth. An
important contribution to the study of new and emerging marketing
practices, the book will be indispensable for students,
researchers, and teachers of communication, marketing, brand
management, social media marketing, advertising, e-business,
digital humanities, and consumer behaviour.
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