Lead Community Fundraising - Successfully Connecting People Digitally (Hardcover, 1st ed. 2021)

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	July 2021
First published:	2021
Authors:	Linda Mareen Neugebauer • Irene Zanko
Dimensions:	235 x 155 x 11mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	188
Edition:	1st ed. 2021
ISBN-13:	978-3-03-077848-4
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	3-03-077848-7
Barcode:	9783030778484

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