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Books > Reference & Interdisciplinary > Communication studies
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Cross-Cultural Management - With Insights from Brain Science (Paperback)
Loot Price: R1,550
Discovery Miles 15 500
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Cross-Cultural Management - With Insights from Brain Science (Paperback)
Series: Routledge International Business Studies
Expected to ship within 12 - 17 working days
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Total price: R1,570
Discovery Miles: 15 700
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Cross-Cultural Management: With Insights from Brain Science
explores a broad range of topics on the impact of culture in
international business and vice versa, and the impact of businesses
and individuals in shaping a culture. It provides critical and
in-depth information on globalization, global/glocal leadership,
cross-cultural marketing, and cross-cultural negotiation. It also
discusses many other topics that are not typically found in the
mainstream management textbooks such as diversity management, bias
management, cross-cultural motivation strategies, and change
management. While most literature in the field is dominated by the
static paradigm, that is, culture is fixed, nation equates to
culture, and values are binary, this book takes a different
approach. It regards national values as a first-best-guess and
balances it with an introduction of the dynamic paradigm. This
school of thought posits that culture is not static, context is the
software of the mind, opposing values coexist, change is constant,
and individuals can develop a multicultural mind. A unique feature
of this book is the contribution of an interdisciplinary approach.
It's the first textbook of cross-cultural management that
incorporates latest findings from the emerging discipline of
cultural neuroscience and evolutionary biology in the discussion.
Such a holistic approach is meant to help readers gain a deeper and
broader understanding of the subjects.
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