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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Service Industries Marketing - New Approaches (Paperback)
Loot Price: R1,855
Discovery Miles 18 550
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Service Industries Marketing - New Approaches (Paperback)
Expected to ship within 10 - 15 working days
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This book covers a wide spectrum of topics, service contexts and
methodologies and reflects the broad range of current services
research. Its aim is to provide an eclectic overview of services
marketing by including papers that demonstrate the breadth and
depth of research in this area, and it reflects the international
scope and the strength of the discipline as we enter the new
millennium.
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