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The Marketing Manual (Paperback) Loot Price: R1,022
Discovery Miles 10 220
Repayment Terms: R96 pm x 12*
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The Marketing Manual (Paperback): Michael Baker

The Marketing Manual (Paperback)

Michael Baker

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Loot Price R1,022 Discovery Miles 10 220 | Repayment Terms: R96 pm x 12*

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The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

General

Imprint: Butterworth-Heinemann
Country of origin: United Kingdom
Release date: April 1998
First published: 1998
Authors: Michael Baker
Dimensions: 246 x 189 x 16mm (L x W x T)
Format: Paperback
Pages: 288
ISBN-13: 978-0-7506-3652-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7506-3652-1
Barcode: 9780750636520

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