Direct Marketing and Small Businesses (Paperback)

Direct marketing in SMEs can improve and increase work efficiency and to rationalize costs at work. In general in our country, direct marketing is very expensive, unsafe and still has not found the place deserved. There are a lot of reasons for not using direct marketing, such as: No definition of legal activity, the old style of managing companies, computer illiteracy, small number of computers, expensive telecommunication services, etc.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	August 2010
First published:	August 2010
Authors:	Nexhbi Veseli • Veland Ramadani • Gadaf Rexhepi
Dimensions:	229 x 152 x 6mm (L x W x T)
Format:	Paperback - Trade
Pages:	96
ISBN-13:	978-3-8383-8835-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-8383-8835-6
Barcode:	9783838388359

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