Branding Inside Out - Internal Branding in Theory and Practice (Paperback)

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	October 2017
First published:	2018
Editors:	Nicholas Ind
Dimensions:	235 x 158 x 12mm (L x W x T)
Format:	Paperback - Trade
Pages:	224
ISBN-13:	978-0-7494-7890-2
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	0-7494-7890-X
Barcode:	9780749478902

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!