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Brand Attachment - Determinanten Erfolgreicher Markenbeziehungen (German, Paperback, 2009 ed.) Loot Price: R2,043
Discovery Miles 20 430
Repayment Terms: R191 pm x 12*
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Brand Attachment - Determinanten Erfolgreicher Markenbeziehungen (German, Paperback, 2009 ed.): Prof Dr Franz-Rudolf Esch

Brand Attachment - Determinanten Erfolgreicher Markenbeziehungen (German, Paperback, 2009 ed.)

Prof Dr Franz-Rudolf Esch; Saskia Diehl

Series: Marken- Und Produktmanagement

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Loot Price R2,043 Discovery Miles 20 430 | Repayment Terms: R191 pm x 12*

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Saskia Diehl zeigt, welchen Beitrag Sozialisationsfaktoren und psychologische Bindungsneigungen in Relation zu unternehmensseitig steuerbaren Treibern fur den Erfolg emotionaler Markenbeziehungen leisten. Sie entwickelt marketingspezifische Verhaltensindikatoren fur die Existenz von Brand Attachment in Markenbeziehungen und schafft so eine Grundlage fur die Messung der emotionalen Verbundenheit zwischen Marken und Konsumenten."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Marken- Und Produktmanagement
Release date: September 2009
First published: September 2009
Foreword by: Prof Dr Franz-Rudolf Esch
Authors: Saskia Diehl
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 265
Edition: 2009 ed.
ISBN-13: 978-3-8349-1965-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1965-9
Barcode: 9783834919656

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