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Selling Sea Power - Public Relations and the U.S. Navy, 1917-1941 (Paperback)
Loot Price: R812
Discovery Miles 8 120
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Selling Sea Power - Public Relations and the U.S. Navy, 1917-1941 (Paperback)
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Total price: R832
Discovery Miles: 8 320
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The accepted narrative of the interwar U.S. Navy is one of
transformation from a battle-centric force into a force that could
fight on the 'three planes' of war: in the skies, on the water, and
under the waves. The political and cultural tumult that accompanied
this transformation is another story. Ryan D. Wadle's Selling Sea
Power explores this little-known but critically important aspect of
naval history. After World War I, the U.S. Navy faced numerous
challenges: a call for naval arms limitation, the ascendancy of air
power, and budgetary constraints exacerbated by the Great
Depression. Selling Sea Power tells the story of how the navy met
these challenges by engaging in protracted public relations
campaigns at a time when the means and methods of reaching the
American public were undergoing dramatic shifts. While printed
media continued to thrive, the rapidly growing film and radio
industries presented new means by which the navy could connect with
politicians and the public. Deftly capturing the institutional
nuances and the personalities in play, Wadle tracks the U.S. Navy's
at first awkward but ultimately successful manipulation of mass
media. At the same time, he analyzes what the public could actually
see of the service in the variety of media available to them,
including visual examples from progressively more sophisticated -
and effective - public relations campaigns. Integrating military
policy and strategy with the history of American culture and
politics, Selling Sea Power offers a unique look at the complex
links between the evolution of the art and industry of persuasion
and the growth of the modern U.S. Navy, as well as the connections
between the workings of communications and public relations and the
command of military and political power.
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