|
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
|
Buy Now
Marketing Management in Turkey (Hardcover)
Loot Price: R2,485
Discovery Miles 24 850
|
|
|
Marketing Management in Turkey (Hardcover)
Series: Marketing in Emerging Markets
Expected to ship within 9 - 15 working days
|
Emerging market economies have long been a significant driver of
global growth, and since the beginning of the new millennium they
have gained greater importance than ever. Economists state that the
economies of emerging countries are rapidly catching up with those
of developed countries and are even predicted to overtake some of
them by 2020. A deep understanding of emerging markets is crucial,
then, to build tailored products and marketing programs that will
capitalize on such rapid growth. In Marketing Management in Turkey,
Selcen Ozturkcan and Elif Yolbulan Okan present the reader with
marketing opportunities, market potential, and standardization and
customization opportunities available within a fast-growing
emerging economy-namely, the Turkish economy. Along the way, the
book also offers important insights into issues affecting similar
emerging markets by detailing the common perceptions and
misconceptions around the unique opportunities they appear to
offer. This book will be of keen interest to practitioners
interested in investing in emerging markets, and it will also have
much to offer to researchers and students interested in the future
of the global economy.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
