-Accessible core textbook for undergraduate courses in persuasive
communication with wide-ranging coverage of subdisciplines and
professional applications -Provides unique coverage of persuasion
in the contexts of health, business, and social advocacy
-Accessible style and frequent applications to real-world
situations makes this the ideal text for students in professional
programs and community colleges -Companion website includes
PowerPoint slides, web links, and instructor's manual with sample
exercises and questions
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