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Books > Reference & Interdisciplinary > Communication studies
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Public Relations in Japan - Evolution in a Culture of Lifetime Employment (Paperback)
Loot Price: R1,457
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Public Relations in Japan - Evolution in a Culture of Lifetime Employment (Paperback)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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Despite its rapid economic development, Japan lacks a large public
relations industry and its role is viewed very differently from its
Western counterparts. PR functions are handled predominantly
in-house and a degree in a PR field is not a hiring requirement for
those agencies which do operate. Mainstream PR history focusses
entirely on its organizational aspects, and there are no Japanese
PR "gurus" defining the field. Public Relations in Japan is the
first in-depth scholarly discussion of what political, social and
economic conditions affected the development of PR in Japan.
Drawing on historical and empirical studies from multiple
perspectives, it explores how and why public relations management
and education in Japan is fundamentally informed by Japanese
working practices. Central to this is the culture of lifetime
employment which has created a fundamentally generalist approach to
PR practice which discourages a high degree of professionalization.
General
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