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Der Zusammenhang Zwischen Marken- Und Konsumentenpersoenlichkeit - Kausalanalytische Untersuchung Am Beispiel Von Jugendlichen (German, Paperback, 2009 ed.) Loot Price: R1,896
Discovery Miles 18 960
Repayment Terms: R178 pm x 12*
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Der Zusammenhang Zwischen Marken- Und Konsumentenpersoenlichkeit - Kausalanalytische Untersuchung Am Beispiel Von Jugendlichen...

Der Zusammenhang Zwischen Marken- Und Konsumentenpersoenlichkeit - Kausalanalytische Untersuchung Am Beispiel Von Jugendlichen (German, Paperback, 2009 ed.)

Univ -Prof Dr Cornelia Zanger; Dirk Schlagentweith

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Loot Price R1,896 Discovery Miles 18 960 | Repayment Terms: R178 pm x 12*

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Dirk Schlagentweith geht der Frage nach, ob es eine Kongruenz zwischen Marken- und Konsumentenpersonlichkeit gibt und welchen Einfluss diese auf das Kaufverhalten des Konsumenten hat. Er entwickelt auf der Grundlage internationaler Forschungsansatze ein Modell zur Erklarung der Kongruenz zwischen Marken- und Konsumentenpersonlichkeit."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: December 2008
First published: December 2008
Foreword by: Univ -Prof Dr Cornelia Zanger
Authors: Dirk Schlagentweith
Dimensions: 210 x 148 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 184
Edition: 2009 ed.
ISBN-13: 978-3-8349-1344-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1344-8
Barcode: 9783834913449

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