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Books > Social sciences > Psychology > Physiological & neuro-psychology
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Neuroscience and Entrepreneurship Research - Researching Brain-Driven Entrepreneurship (Hardcover)
Loot Price: R1,462
Discovery Miles 14 620
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Neuroscience and Entrepreneurship Research - Researching Brain-Driven Entrepreneurship (Hardcover)
Series: Routledge Focus on Business and Management
Expected to ship within 10 - 15 working days
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This book asserts the emergence of the fourth era of
entrepreneurship, based on a brain-driven approach to the study,
instruction, and practice of entrepreneurship. This paradigm shift
stems from the need to incorporate appropriate neurotechnologies
into the exploration and enhancement of entrepreneurial phenomena
in order to best address the field's methodological challenges. The
author explains why a paradigm shift is necessary in the field of
entrepreneurship and provides the foundational guidelines for those
interested in implementing it. Furthermore, a model of
entrepreneurial enhancement is conceptualized and signalled as the
ultimate goal of this new era. Scholars, practitioners,
policymakers, and students interested in advancing
entrepreneurship's contribution to academia, business, and society
at large will benefit from this new era's multidisciplinary
perspective and unique strengths.
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