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Proverbs Are Never Out of Season - Popular Wisdom in the Modern Age (Paperback, New edition)
Loot Price: R1,617
Discovery Miles 16 170
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Proverbs Are Never Out of Season - Popular Wisdom in the Modern Age (Paperback, New edition)
Series: International Folkloristics, 7
Expected to ship within 10 - 15 working days
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This book takes an engaging look at the significance of traditional
proverbs and their variation in the modern world. From sales pitch
to propagandistic tool, Wolfgang Mieder looks at how we adapt
proverbs to rapidly changing social attitudes - the original
wording of proverbs changes to fit modern advertising slogans or
political rhetoric, misogynist sayings become feminist slogans, and
late medieval woodcuts illustrating proverbs find their modern
equivalents in political cartoons and comic strips. The book is
richly illustrated and contains name, subject, and proverb indexes.
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