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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Digital Value Migration in Media, ICT and Cultural Industries - From Business and Economic Models/Strategies to Networked Ecosystems (Paperback)
Loot Price: R1,286
Discovery Miles 12 860
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Digital Value Migration in Media, ICT and Cultural Industries - From Business and Economic Models/Strategies to Networked Ecosystems (Paperback)
Series: World Politics and Dialogues of Civilizations
Expected to ship within 10 - 15 working days
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Societies today are in a period of dynamic change, highly fluid and
contested in moving from traditional to liberal and from local to
global, as well as varying from highly developed to emerging market
economies. Alongside and facilitating this is a rapidly and
exponentially changing digital media industry, including new
technologies, multi-platform distributions and advertising models.
This monograph highlights, identifies, evaluates and provides rich
insight into the complex nature and meaning of different digital
value migration in media corporations and ICT companies. It
illustrates how such values affect both the internal and the
external environments of media companies and industries, as well as
prosumers' consumption. Including chapters from expert scholars and
industry practitioners representing cutting-edge research in the
U.S. and Europe in the fields of digital convergence, broadband,
media and information communication technology (ICT) business and
technology, the book helps academics, researchers, media
policymakers and corporate executives better understand today's
undulating media and ICT markets. Specifically, it illuminates
where they have come from, what is at stake and what forces drive
and constrain them in global hypercompetitive markets. Ultimately,
it aims relatedly to facilitate high academic, business and
professional standards. This text will be of key interest to
scholars, students and business and industry practitioners in
digital media, media management, international business, media
economics and media policy and, more broadly, to those in the
cultural industries, strategic management, business studies and
marketing.
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