A comprehensive survey of Open RAN technology and its ecosystem In Open RAN: The Definitive Guide, a team of distinguished industry leaders deliver an authoritative guide to all four principles of the Open RAN vision: openness, virtualization, intelligence, and interoperability. Written by the industry experts currently defining the specifications, building the systems, and testing and deploying the networks, the book covers O-RAN architecture, the fronthaul interface, security, cloudification, virtualization, intelligence, certification, badging, and standardization. This critical reference on Open RAN explains how and why an open and disaggregated, intelligent, and fully virtualized network is the way networks should be designed and deployed moving forward. Readers will also find: A thorough introduction to contributions from key industry players, including AT&T, Telefonica, Mavenir, VMWare, Google and VIAVI Comprehensive explorations of Open X-Haul transport networks and other unique 5G capabilities Practical discussions of the four pillars of O-RAN architecture: openness, virtualization, intelligence, and interoperability Comprehensive treatments of how smaller vendors can introduce their own services and customize the network Perfect for executives, engineers, product managers, and marketing professionals in the telecom industry, Open RAN: The Definitive Guide will also benefit graduate students, researchers, and engineers in government agencies with involvement in the wireless and telecom industries.

Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adapt to agile strategies and integrate people, profit, and corporate citizenship behavior.

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

This volume brings critical theory to bear on a familiar feature of our daily lives- the evening news on television- in order to clarify what it means to talk about hegemony. This book's approach makes accesible to a wider audience another way of seeing an otherwise taken-for-granted dimension of daily life and political culture. By empirically and theoretically reading a text taken from the evening news students can inspect, in a language familiar to them, what issues of ideology and legitimation are about.

This book will provide current understandings about two ubiquitously expressed metabotropic GPCRs, G-coupled purinoreceptor type 2 (P2Y) and Takeda G-protein-coupled bile acid receptor 5 (TGR5). G protein coupled receptors (GPCRs) are the largest family of proteins implicated in majority of cellular responses. The two receptor sub-families play a central role in many physiological functions as well as in many pathological conditions. This book offers up-to-date information on the physiological functions, signaling pathways and regulatory mechanisms of P2Y and TGR5 receptors. In addition, this book provides a comprehensive overview about the abnormalities of P2Y/TGR5 receptors and their contribution in the development and progression of pathological conditions. It also covers the currently available natural, chemical and pharmacological agents targeting these two receptor families and their therapeutic implications in P2Y and TGR5 associated disorders. This book is a valuable source for beginners and researchers to follow the rapidly progressing field of these two GPCR subfamily members.

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

The use of water for industrial purposes is of foremost importance. It is used as a coolant and industrial activities dealing with power generation, steel and iron, paper and pulp and oil require very large amounts of water. The industry, therefore, resorts to large scale abstraction of water from natural water bodies. This water is often treated with chemicals to combat operational problems like biofouling and corrosion. Such withdrawal and subsequent discharge of large amounts of water have the potential to impart significant impact on the recipient water body. The organisms drawn along with the cooling water, as well as those residing at the discharge zone, are subjected to a combination of mechanical, thermal and chemical stress on a continuous basis.

In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. ""Information Communication Technologies and Globalization of Retailing Applications"" critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer's shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

This volume is devoted to critically exploring the past, present and future relevance of international law to the priorities of the countries, peoples and regions of the South. Within the limits of space it has tried to be comprehensive in scope and representative in perspective and participation.

The contributions are grouped into three clusters to give some sense of coherence to the overall theme: articles by Baxi, Anghie, Falk, Stevens and Rajagopal on general issues bearing on the interplay between international law and world order; articles highlighting regional experience by An-Naa (TM)im, Okafor, Obregon and Shalakany; and articles on substantive perspectives by Mgbeoji, Nesiah, Said, Elver, King-Irani, Chinkin, Charlesworth and Gathii. This collective effort gives an illuminating account of the unifying themes, while at the same time exhibiting the wide diversity of concerns and approaches.

This book offers a comprehensive collection of research articles that utilize data—in particular large data sets—in modern power systems operation and planning. As the power industry moves towards actively utilizing distributed resources with advanced technologies and incentives, it is becoming increasingly important to benefit from the available heterogeneous data sets for improved decision-making. The authors present a first-of-its-kind comprehensive review of big data opportunities and challenges in the smart grid industry. This book provides succinct and useful theory, practical algorithms, and case studies to improve power grid operations and planning utilizing big data, making it a useful graduate-level reference for students, faculty, and practitioners on the future grid.

This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities. It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (SDGs) and presents global perspectives of entrepreneurship and social consciousness. It then presents a framework describing how sustainable entrepreneurship can address issues such as poverty, access to healthcare, and gender inequality. The book closes by laying out future standpoints of green entrepreneurship and how global-local partnerships will encourage reverse innovation and collective business development projects.

The Art of War by Sun Tzu has influenced a generation of business leaders and strategy gurus. Yet for many people in business and students of management this remains a mystery. For the first time the authors provide a fully comprehensive account of this work and the influence of Sun Tzu and the relevance to business strategy and project management. Their book will give the reader the opportunity to appreciate and benefit from this crucial work.

Challenge-based research focuses on addressing societal and environmental problems. One way of doing so is by transforming existing businesses to profitable ventures through co-creation and co-evolution. Drawing on the resource-based view, this book discusses how social challenges can be linked with the industrial value-chain through collaborative research, knowledge sharing, and transfer of technology to deliver value.  The work is divided into three sections: Part 1 discusses social challenges, triple bottom line, and entrepreneurship as drivers for research, learning, and innovation while Part 2 links challenge-based research to social and industrial development in emerging markets. The final section considers research-based innovation and the role of technology, with the final chapter bridging concepts and practices to shape the future of society and industry. The authors present the RISE paradigm, which integrates people (society), planet (sustainability), and profit (industry and business) as critical constructs for socio-economic and regional development.  Arguing that the converging of society and industry is essential for the business ecosystem to stay competitive in the marketplace, this book analyzes possible approaches to linking challenge-based research with social and industrial innovations in the context of sectoral challenges like food production, housing, energy, biotechnology, and sustainability. It will serve as a valuable resource to researchers interested in topics such as social challenges, innovation, technology, sustainability, and society-industry linkage. 

This book focuses on social perspectives of women's entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior. The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

The authors have backgrounds which are ideally suited for writing this book. The late C. Truesdell is well known for his monumental treatises on continuum thermomechanics. K.R. Rajagopal has made many important contributions to the mechanics of continua in general, and to nonlinear fluids in particular. They have produced a compact, moderately general book which encompasses many fluid models of current interest The book is written very clearly and contains a large number of exercises and their solutions. The level of mathematics is that commonly taught to undergraduates in mathematics departments. This is an excellent book which is highly recommended to students and researchers in fluid mechanics.

Mathematical Reviews

The writing style is quintessential Truesdellania: purely mathematical, breathtaking, irrepressible, irreverent, uncompromising, taking no prisoners...The book is filled with historical nuggets Its pure, exact mathematics will baptize, enlighten and exhilarate.

Applied Mechanics Review

The most positive aspect of this book is its brevity; a large number of topics are covered within the space of a little more than 250 pages.

Current Science

This advanced monograph presents one of the best new views on the subject for those who like relative simplicity and certain abstractness combined with mathematical rigor and elegance All the details are carefully worked out and to a large degree based on original work and lifelong experience. The topics range from Euler fluids to memory fluids, and the framework is general enough to treat other nonlinear fluids than those explicitly mentioned The book should be useful for graduates and researchers not only in applied mathematics and mechanical engineering but also in advanced materials science and technology Each public scientific library as well as hydrodynamics hand libraries should own this timeless book Doubtlessly everyone who decides to buy this book can be sure to have bought a classic of science and the heritage of an outstanding scientist.

Silik ty

All applied mathematicians, mechanical engineers, aerospace engineers, and engineering mechanics graduates and researchers will find the book an essential reading resource for fluids.

Simulation News Europe