0
Your cart

Your cart is empty

Browse All departments
Price
  • R50 - R100 (6)
  • R100 - R250 (1,289)
  • R250 - R500 (2,414)
  • R500+ (2,222)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Business & management > E-commerce

Showing 1 - 25 of 5931 matches in E-commerce

Africa's Business Revolution - How to Succeed in the World's Next Big Growth Market (Hardcover): Acha Leke, Mutsa... Africa's Business Revolution - How to Succeed in the World's Next Big Growth Market (Hardcover)
Acha Leke, Mutsa Chironga, George Desvaux
R646 R514 Discovery Miles 5 140 Save R132 (20%) Ships in 10 - 15 working days

The Definitive Guide to Doing Business in Africa

For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.

Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.

Crushing It - How Great Entrepreneurs Build Their Business And Influence And How You Can, Too (Paperback): Gary Vaynerchuk Crushing It - How Great Entrepreneurs Build Their Business And Influence And How You Can, Too (Paperback)
Gary Vaynerchuk 2
R380 R304 Discovery Miles 3 040 Save R76 (20%) Ships in 5 - 10 working days

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Six Billion Shoppers - The Companies Winning The Global E-Commerce Boom (Paperback, Main Market Ed.): Porter Erisman Six Billion Shoppers - The Companies Winning The Global E-Commerce Boom (Paperback, Main Market Ed.)
Porter Erisman 2
R340 R292 Discovery Miles 2 920 Save R48 (14%) Out of stock

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones.

The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Bezonomics - How Amazon Is Changing Our Lives And What The World's Companies Are Learning From It (Paperback): Brian... Bezonomics - How Amazon Is Changing Our Lives And What The World's Companies Are Learning From It (Paperback)
Brian Dumaine 1
R340 R272 Discovery Miles 2 720 Save R68 (20%) In stock

Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon’s tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon’s impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.

Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.

But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation and long-term management, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether they’re in business or not.

Brian Dumaine’s Bezonomics answers the fundamental question: how are Amazon and its imitators affecting the way we live, and what can we learn from them?

Electronic Commerce (Paperback, 12th edition): Gary Schneider Electronic Commerce (Paperback, 12th edition)
Gary Schneider
R903 R774 Discovery Miles 7 740 Save R129 (14%) Ships in 15 - 25 working days

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Managing e-commerce in business (Paperback, 3rd ed): J. Botha, C. Bothma Managing e-commerce in business (Paperback, 3rd ed)
J. Botha, C. Bothma
R499 R435 Discovery Miles 4 350 Save R64 (13%) Ships in 4 - 8 working days

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

The Business Analyst - Information Technology?s Paradigm Shift (Paperback): Vernon Zwiers The Business Analyst - Information Technology?s Paradigm Shift (Paperback)
Vernon Zwiers
R541 R468 Discovery Miles 4 680 Save R73 (13%) Ships in 4 - 8 working days

The Business Analysts completely dissolves the perception that the IT industry dictates to businesses what IT systems they will use and dispels the myth that business users and IT technicians are from different planets. It suggests how to create an environment in which everybody works together in an exciting and refreshing way – a paradigm shift in the way business analysis projects are done.

The IT industry has to move to a point where it realises that the users of IT systems and the technical personnel are both equally responsible for getting the system to work. The users of the IT system should be an integral part of the team when the system is being put together. This, unfortunately, is not the norm within the industry. It is the business analyst’s responsibility, among others, to make sure that communication flows freely between all the parties involved.

This book gives the business analyst the tools and techniques to find out what the business users of IT systems really need and to guide the project to meet those needs.

Facebook - The Inside Story (Paperback): Steven Levy Facebook - The Inside Story (Paperback)
Steven Levy 1
R340 R272 Discovery Miles 2 720 Save R68 (20%) Ships in 5 - 10 working days

In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.

BTEC Level 3 National IT Student Book 1 (Paperback, 3rd edition): Karen Anderson, Alan Jarvis, Allen Kaye, Jenny Phillips,... BTEC Level 3 National IT Student Book 1 (Paperback, 3rd edition)
Karen Anderson, Alan Jarvis, Allen Kaye, Jenny Phillips, Andrew Smith, … 1
R860 Discovery Miles 8 600 Ships in 10 - 15 working days

Resources designed to support learners of the 2010 BTEC Level 3 National IT specification*. Extensive unit coverage: Student Book 1 covers 14 units including all the mandatory units, giving learners the breadth to tailor the course to their needs and interests, when combined with Student Book 2. Functional Skills and Personal Learning and Thinking Skills are embedded in activities throughout the book. WorkSpace case studies take learners into the real world of work, showing them how they can apply their knowledge in a real-life context.

e-Commerce - Dynamic markets perspective (Paperback, 2nd ed): K. Chipp, Z. Ismail, E. Meiring e-Commerce - Dynamic markets perspective (Paperback, 2nd ed)
K. Chipp, Z. Ismail, E. Meiring
R605 R523 Discovery Miles 5 230 Save R82 (14%) Ships in 7 - 10 working days

e-Commerce is a broad term that covers all business activities that use the internet as the platform for conducting exchanges or forming and maintaining relationships. It encompasses social media, the sharing economy, mobile applications, e-tailing, the changes to business models and developments such as wearables, and is a rapidly growing component of business education. The separation between real and virtual worlds is becoming more intangible as we rapidly face a new world of integrated technology. e-Commerce provides a solid grounding in this dynamic discipline as well as tools and techniques to leverage for e-commerce business success. e-Commerce is written from the perspective of a developing country and makes use of many South African examples. It uncovers the main business drivers that practitioners need to be aware of in this rapidly developing field, from an overview of the e-commerce environment and the digital business models and strategies that have emerged from it, to an in-depth look at the strategic drivers for digital and social marketing, operations and emerging trends in the digital future. e-Commerce is aimed at students who already have an understanding of general business theory, specifically basic concepts in economics, marketing and management.

Hook Point - How to Stand Out in a 3-Second World (Hardcover): Brendan Kane Hook Point - How to Stand Out in a 3-Second World (Hardcover)
Brendan Kane
R557 R443 Discovery Miles 4 430 Save R114 (20%) Ships in 7 - 11 working days
The Fourth Industrial Revolution (Paperback): Klaus Schwab The Fourth Industrial Revolution (Paperback)
Klaus Schwab
R340 R272 Discovery Miles 2 720 Save R68 (20%) Ships in 5 - 10 working days

The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides. In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.

E-Commerce - A Southern African Perspective (Paperback): K. Chipp, Z. Ismail E-Commerce - A Southern African Perspective (Paperback)
K. Chipp, Z. Ismail
R565 R490 Discovery Miles 4 900 Save R75 (13%) Ships in 7 - 10 working days

E-Commerce - A Southern African Perspective approaches the theory and practice of e-commerce from a developing-world perspective. It covers theory, business models, case studies and practical issues such as the digital divide and the law governing e-commerce transactions. State of the art technology such as mobile commerce and its potential in the developing world are also included.

The authors are experienced lecturers on e-commerce and are well qualified to trace developments in this fast-paced field of inquiry. This book is essential reading, for students and practitioners.

Digital Marketing - Communicating, Selling and Connecting (Hardcover): Charles F. Hofacker Digital Marketing - Communicating, Selling and Connecting (Hardcover)
Charles F. Hofacker
R2,746 Discovery Miles 27 460 Ships in 10 - 15 working days

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: * In-depth introductions to the foundations and basic operating principles of digital marketing * Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer * Chapters on service technology and visual design, for a deeper understanding of digital marketing * Coverage of digital marketing in both B2B and B2C contexts * Discussion of legal and ethical aspects of digital marketing * Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.

Make a Fortune Promoting Other People's Stuff Online (Paperback, Ed): Rosalind Gardner Make a Fortune Promoting Other People's Stuff Online (Paperback, Ed)
Rosalind Gardner 1
R523 R420 Discovery Miles 4 200 Save R103 (20%) Ships in 7 - 11 working days

.

It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started..

-Allan Gardyne, AssociatePrograms.com. . .

The definitive guide to planning and managing a successful online affiliate business!. .

"Make a Fortune Promoting Other People's Stuff Online" is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you a proven five-step plan for identifying a niche with a huge market, choosing products to promote, and selling the benefits effectively. You'll see how to: . . Navigate the different affiliate programs, from commissioned-based click-through programs to CPM impressions to flat-fee referral. Identify the products and programs that are profitable-and the ones to avoid. Ask the right questions before you join an affiliate program. Research, understand, and sell to your niche market. Negotiate for a higher percentage on your commission. Stay on top of developments in the industry. .

Packed with time- and money-saving techniques-including twelve ways to drive traffic to your website at no cost-this comprehensive guide is all you need to make big profits as an affiliate marketer!. .

Rosalind Gardner is the creator of several successful online businesses and the author of the bestselling "Super Affiliate Handbook," Her website is NetProfitsToday.com.. . . . .

How to Sell Anything on Amazon...and Make a Fortune! (Paperback): Michael Bellomo, Joel Elad How to Sell Anything on Amazon...and Make a Fortune! (Paperback)
Michael Bellomo, Joel Elad
R661 R525 Discovery Miles 5 250 Save R136 (21%) Ships in 7 - 11 working days

Turn your goods into gold on the worlds #1 online retail site. .

Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. "How to Sell Anything on AmazonAnd Make a Fortune!" makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, youll learn, step-by-step, how to set up shop on Amazon--and start making money--right away. . .

Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among Earths Greatest Selection. . .

Discover the selling secrets of Amazon. . Develop listing and pricing strategies to beat the competition. List and sell items on Amazon Marketplace easily. Use Amazon Auctions to get the best prices for special items. Establish your own virtual storefrontan Amazon zShop. Promote your products by becoming an Amazon Expert. Use Paid Placements for maximum exposure. Develop targeted email marketing campaigns. Become an Amazon Pro Merchant. Distribute your own intellectual property through Amazon worldwide. Sell worldwide through Amazons international sites. .

How to Do Everything with Your eBay Business, Second Edition (Paperback, 2nd edition): Greg Holden How to Do Everything with Your eBay Business, Second Edition (Paperback, 2nd edition)
Greg Holden
R670 R535 Discovery Miles 5 350 Save R135 (20%) Ships in 7 - 11 working days

This user-friendly book shows you how to turn the satisfaction and excitement of eBay sales into a lucrative small business--and possibly even a full-time job! Find out how to establish a seller's account, post attention-getting auction listings, and build confidence among bidders. Author Greg Holden explains how to apply the secrets of successful brick and mortar businesses to the online world. After learning the ropes, you'll find out how to boost sales with techniques such as no-reserve selling and "buy it now" pricing. Plus--tips for locating inventory, implementing marketing plans, and getting free advertising are revealed.

Blockchain Regulation and Governance in Europe (Paperback): Michele Finck Blockchain Regulation and Governance in Europe (Paperback)
Michele Finck
R1,005 R861 Discovery Miles 8 610 Save R144 (14%) Ships in 10 - 15 working days

In Blockchain Regulation and Governance in Europe, Michele Finck examines the relationship between blockchain technology and EU law and introduces the theme of blockchain governance. The book provides a general introduction to blockchains as both a regulatable and a regulatory technology and outlines the interaction between distributed ledger technology and specific areas of EU law, such as the General Data Protection Regulation. It should be read by anyone interested in EU law, the relationship between law, innovation and technology, and technology governance.

Dot.Con - How America Lost Its Mind and Money in the Internet Era (Paperback, Perennial ed.): John Cassidy Dot.Con - How America Lost Its Mind and Money in the Internet Era (Paperback, Perennial ed.)
John Cassidy
R367 R343 Discovery Miles 3 430 Save R24 (7%) Ships in 7 - 11 working days

The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it had discovered the secret of eternal prosperity: it said something about all of us, and what we thought about ourselves, as the twenty-first century dawned. John Cassidy's Dot.con brings this tumultuous episode to life. Moving from the Cold War Pentagon to Silicon Valley to Wall Street and into the homes of millions of Americans, Cassidy tells the story of the great boom and bust in an authoritative and entertaining narrative. Featuring all the iconic figures of the Internet era -- Marc Andreessen, Jeff Bezos, Steve Case, Alan Greenspan, and many others -- and with a new Afterword on the aftermath of the bust, Dot.con is a panoramic and stirring account of human greed and gullibility.

E-Learning: Strategies for Delivering Knowledge in the Digital Age (Hardcover): Marc Rosenberg E-Learning: Strategies for Delivering Knowledge in the Digital Age (Hardcover)
Marc Rosenberg
R850 R662 Discovery Miles 6 620 Save R188 (22%) Ships in 7 - 11 working days

Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.

Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
• Requirements for building a viable e-learning strategy
• How online learning will change the nature of training organizations
• Knowledge management and other new forms of e-learning

Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.

Money Without Boundaries - How Blockchain Will Facilitate the Denationalization of Money (Hardcover): Thomas J. Anderson Money Without Boundaries - How Blockchain Will Facilitate the Denationalization of Money (Hardcover)
Thomas J. Anderson
R600 R436 Discovery Miles 4 360 Save R164 (27%) Ships in 10 - 15 working days

Discover how blockchain will facilitate a new currency that will transcend space and time Largely inspired by The Denationalization of Money by Fredrich Hayek, Money Without Boundaries' ideological foundation is also inspired by economists and thought leaders like Milton Friedman and Irving Fisher, advancements in capital markets over the past 50 years, and the convergence of old and new technologies. Author Thomas J. Anderson explains how blockchain acts as the filter and the glue, making it all possible. Compared with other currencies, blockchain-managed money markets are more straightforward and transparent. It is easier to monitor, understand, and assess the quality of their "full-faith and credit." Money Without Boundaries shows how not only money, but also the process of borrowing and lending, will evolve to be conducted in a 100% trusted, secure, transparent, open architecture environment. Anderson begins with a history of money and discusses the rise of cryptocurrency, concluding with a comparison of decentralized money markets to all other alternatives. Money without Boundaries: - Demonstrates how blockchain technology allows full transparency - Explains how blockchain makes it possible for money to be fully commoditized - Explains how this fully market-based, decentralized, self-regulating system has vast implications throughout the global financial system - Shows how everyone will benefit when they have the opportunity to compete on "full faith in credit" If you are interested in cryptocurrency, money, monetary theory, or understanding how the applied uses of blockchain technology will change your everyday life, this is essential reading.

More Than a Showroom - Strategies for Winning Back Online Shoppers (Hardcover, 1st ed. 2016): Daniel G Bachrach, Jessica... More Than a Showroom - Strategies for Winning Back Online Shoppers (Hardcover, 1st ed. 2016)
Daniel G Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV
R766 R619 Discovery Miles 6 190 Save R147 (19%) Ships in 10 - 15 working days

The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers - or potential consumers - browsing products in a retail store, and then ultimately purchasing online at a lower price through another store. In the age of the Internet, the sight of a customer who will visit a store and use their smartphone to scan the barcode, hoping to find the same item at a cheaper price from a different vendor has become commonplace. Through exhaustive research, the authors of this book investigate this exploding trend and offer strategies, tools, and training approaches that can help to transform showrooming customers into in-store sales. Offering retail managers and owners deep insight into how they can stem the loss of resources to showrooming, this book, through a close, systematic examination of showrooming, provides insight and understanding of the value added through customer service and expert salesperson knowledge. Retailers will learn how to implement essential, incremental changes to infuse value in the customer experience and entice significantly improved in-store sales while building core customer relationships and enhancing loyalty.

E-Commerce 2019: Business, Technology and Society, Global Edition (Paperback, 15th edition): Kenneth Laudon, Carol Traver E-Commerce 2019: Business, Technology and Society, Global Edition (Paperback, 15th edition)
Kenneth Laudon, Carol Traver
R1,420 Discovery Miles 14 200 Ships in 10 - 15 working days

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

Digital Marketing - Communicating, Selling and Connecting (Paperback): Charles F. Hofacker Digital Marketing - Communicating, Selling and Connecting (Paperback)
Charles F. Hofacker
R750 Discovery Miles 7 500 Ships in 10 - 15 working days

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: * In-depth introductions to the foundations and basic operating principles of digital marketing * Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer * Chapters on service technology and visual design, for a deeper understanding of digital marketing * Coverage of digital marketing in both B2B and B2C contexts * Discussion of legal and ethical aspects of digital marketing * Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.

Digital Stractics - How Strategy Met Tactics and Killed the Strategic Plan (Hardcover, 1st ed. 2015): Chris Outram Digital Stractics - How Strategy Met Tactics and Killed the Strategic Plan (Hardcover, 1st ed. 2015)
Chris Outram
R846 R728 Discovery Miles 7 280 Save R118 (14%) Ships in 10 - 15 working days

In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups. As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Knowledge Driven Development - Bridging…
Manoj Kumar Lal Hardcover R1,306 Discovery Miles 13 060
Electronic Commerce 2012 Global Edition
Efraim Turban, David King Paperback R1,643 Discovery Miles 16 430
The Digital Business Start-Up Workbook…
Cheryl Rickman Paperback  (1)
R353 R269 Discovery Miles 2 690
Instagram For Business For Dummies
Jennifer Herman, Eric Butow, … Paperback R473 R338 Discovery Miles 3 380
Get Up to Speed with Online Marketing…
Jon Reed Paperback R350 R296 Discovery Miles 2 960
Contest Theory - Incentive Mechanisms…
Milan Vojnovic Hardcover R1,484 Discovery Miles 14 840
Starting and Running an Online Business…
Kim Gilmour, Dan Matthews, … Paperback R470 R345 Discovery Miles 3 450
Customers the Day After Tomorrow - How…
Steven Van Belleghem Paperback R796 R625 Discovery Miles 6 250
Digital Marketing All-in-One For Dummies
Stephanie Diamond Paperback R737 R510 Discovery Miles 5 100
Inbound Marketing, Revised and Updated…
Brian Halligan, Dharmesh Shah Paperback R415 R307 Discovery Miles 3 070

 

Partners