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Books > Reference & Interdisciplinary > Library & information sciences > Bibliographic & subject control

Managing eBook Metadata in Academic Libraries - Taming the Tiger (Paperback): Donna E. Frederick Managing eBook Metadata in Academic Libraries - Taming the Tiger (Paperback)
Donna E. Frederick
R1,576 R1,496 Discovery Miles 14 960 Save R80 (5%) Ships in 12 - 17 working days

Managing ebook Metadata in Academic Libraries: Taming the Tiger tackles the topic of ebooks in academic libraries, a trend that has been welcomed by students, faculty, researchers, and library staff. However, at the same time, the reality of acquiring ebooks, making them discoverable, and managing them presents library staff with many new challenges. Traditional methods of cataloging and managing library resources are no longer relevant where the purchasing of ebooks in packages and demand driven acquisitions are the predominant models for acquiring new content. Most academic libraries have a complex metadata environment wherein multiple systems draw upon the same metadata for different purposes. This complexity makes the need for standards-based interoperable metadata more important than ever. In addition to complexity, the nature of the metadata environment itself typically varies slightly from library to library making it difficult to recommend a single set of practices and procedures which would be relevant to, and effective in, all academic libraries. Considering all of these factors together, it is not surprising when academic libraries find it difficult to create and manage the metadata for their ebook collections. This book is written as a guide for metadata librarians, other technical services librarians, and ancillary library staff who manage ebook collections to help them understand the requirements for ebook metadata in their specific library context, to create a vision for ebook metadata management, and to develop a plan which addresses the relevant issues in metadata management at all stages of the lifecycle of ebooks in academic libraries from selection, to deselection or preservation.

Metadata for Digital Collections [Ed. 2] - A How-To-Do-It Manual (Paperback, Second Edition): Steven J. Miller Metadata for Digital Collections [Ed. 2] - A How-To-Do-It Manual (Paperback, Second Edition)
Steven J. Miller
R2,135 R1,665 Discovery Miles 16 650 Save R470 (22%) Ships in 12 - 17 working days

Since it was first published, LIS students and professionals everywhere have relied on Miller’s authoritative manual for clear instruction on the real-world practice of metadata design and creation. Now the author has given his text a top-to-bottom overhaul to bring it fully up-to-date, making it even easier for readers to acquire the knowledge and skills they need, whether they use the book on the job or in a classroom. By following this book’s guidance, with its inclusion of numerous practical examples that clarify common application issues and challenges, readers will: learn about the concept of metadata and its functions for digital collections, why it’s essential to approach metadata specifically as data for machine processing, and how metadata can work in the rapidly developing Linked Data environment know how to create high-quality resource descriptions using widely shared metadata standards, vocabularies and elements commonly needed for digital collections become thoroughly familiarized with Dublin Core (DC) through exploration of DCMI Metadata Terms, CONTENTdm best practices, and DC as Linked Data discover what Linked Data is, how it is expressed in the Resource Description Framework (RDF), and how it works in relation to specific semantic models (typically called ‘ontologies’) such as BIBFRAME, comprised of properties and classes with ‘domain’ and ‘range’ specifications get to know the MODS and VRA Core metadata schemes, along with recent developments related to their use in a Linked Data setting understand the nuts and bolts of designing and documenting a metadata scheme and gain knowledge of vital metadata interoperability and quality issues, including how to identify and clean inconsistent, missing, and messy metadata using innovative tools such as OpenRefine. Complete with an updated bibliography pointing readers to essential books, articles and web documents for deeper learning, this second edition will prove itself a must-have reference for practitioners and students alike.

The Power to Name - Locating the Limits of Subject Representation in Libraries (Paperback, Softcover reprint of the original... The Power to Name - Locating the Limits of Subject Representation in Libraries (Paperback, Softcover reprint of the original 1st ed. 2002)
H. a. Olson
R1,534 Discovery Miles 15 340 Ships in 10 - 15 working days

In this preface I will include explanations of three factors: the intended audience of this book, the structure of the book, and the acknowledgement of many who contributed to its fruition. The Power to Name is intended for two audiences: those interested in knowledge organization and those interested in theoretical study of representation. These two groups come from the perspective of the structure and principles of organization and from the perspective of understanding the cultural ramifications of naming. The first may be those who develop subject representation schemes for a wide range of purposes and those who apply those schemes. They may be librarians, information scientists, web developers or knowledge managers. The second group are likely to be feminist, poststructural and postcolonial theorists who explore the construction of meaning. It is my hope that both of these audiences will find the case of subject representation in library catalogues illuminating in a much wider sense. I have tried to include a modicum of explanation for each audience while avoiding over-explanation for either. This approach will require some patience and some close reading from each? The intellectual structure of the book is introduced in the first chapter. However, in a book on organization of knowledge and information it is important to also explain its internal syndetic structure. I have used some somewhat unconventional approaches. The book contains a fair number of 'manual hyperlinks' - references to earlier discussions of a topic in the form of "see also page . . . " referrals.

Latinx Literature Unbound - Undoing Ethnic Expectation (Hardcover): Ralph E. Rodriguez Latinx Literature Unbound - Undoing Ethnic Expectation (Hardcover)
Ralph E. Rodriguez
R2,482 R2,249 Discovery Miles 22 490 Save R233 (9%) Ships in 12 - 17 working days

Since the 1990s, there has been unparalleled growth in the literary output from an ever more diverse group of Latinx writers. Extant criticism, however, has yet to catch up with the diversity of writers we label Latinx and the range of themes about which they write. Little sustained scholarly attention has been paid, moreover, to the very category under which we group this literature. Latinx Literature Unbound, thus, begins with a fundamental question "What does it mean to label a work of literature or an entire corpus of literature Latinx?" From this question others emerge: What does Latinx allow or predispose us to see, and what does it preclude us from seeing? If the grouping-which brings together a heterogeneous collection of people under a seemingly homogeneous label-tells us something meaningful, is there a poetics we can develop that would facilitate our analysis of this literature? In answering these questions, Latinx Literature Unbound frees Latinx literature from taken-for-granted critical assumptions about identity and theme. It argues that there may be more salubrious taxonomies than Latinx for organizing and analyzing this literature. Privileging the act of reading as a temporal, meaning-making event, Ralph E. Rodriguez argues that genre may be a more durable category for analyzing this literature and suggests new ways we might proceed with future studies of the writing we have come to identify as Latinx.

Radical Cataloging - Essays at the Front (Paperback): K. R. Roberto Radical Cataloging - Essays at the Front (Paperback)
K. R. Roberto
R1,424 R1,088 Discovery Miles 10 880 Save R336 (24%) Ships in 12 - 17 working days

This collection of critical and scholarly essays addresses the state of cataloging in the world of librarianship. The contributors, including Sanford Berman, Thomas Mann, and numerous front-line library workers, address topics ranging from criticisms of the state of the profession and traditional Library of Congress cataloging to methods of making cataloging more inclusive and helpful to library users. Other essay topics include historical overviews of cataloging practices and the literature they generate, first-person discussions of library workers' experiences with cataloging or metadata work, and the implications behind what materials get cataloged, who catalogs them, and how. Several essays provide a critical overview of innovative cataloging practices and the ways that such practices have been successfully integrated in many of the nation's leading libraries.

Data Analysis, Classification and the Forward Search - Proceedings of the Meeting of the Classification and Data Analysis Group... Data Analysis, Classification and the Forward Search - Proceedings of the Meeting of the Classification and Data Analysis Group (CLADAG) of the Italian Statistical Society, University of Parma, June 6-8, 2005 (Paperback, 2006 ed.)
Sergio Zani, Andrea Cerioli, Marco Riani, Maurizio Vichi
R4,621 Discovery Miles 46 210 Ships in 10 - 15 working days

This book presents new developments in data analysis, classification and multivariate statistics, and in their algorithmic implementation. The volume offers contributions to the theory of clustering and discrimination, multidimensional data analysis, data mining, and robust statistics with a special emphasis on the novel Forward Search approach. Many papers provide significant insight in a wide range of fields of application. Customer satisfaction and service evaluation are two examples of such emerging fields.

Data Science and Classification (Paperback, 2006 ed.): Vladimir Batagelj, Hans Hermann Bock, Anuska Ferligoj, Ales Ziberna Data Science and Classification (Paperback, 2006 ed.)
Vladimir Batagelj, Hans Hermann Bock, Anuska Ferligoj, Ales Ziberna
R4,581 Discovery Miles 45 810 Ships in 10 - 15 working days

Data Science and Classification provides new methodological developments in data analysis and classification. The broad and comprehensive coverage includes the measurement of similarity and dissimilarity, methods for classification and clustering, network and graph analyses, analysis of symbolic data, and web mining. Beyond structural and theoretical results, the book offers application advice for a variety of problems, in medicine, microarray analysis, social network structures, and music.

New Developments in Classification and Data Analysis - Proceedings of the Meeting of the Classification and Data Analysis Group... New Developments in Classification and Data Analysis - Proceedings of the Meeting of the Classification and Data Analysis Group (CLADAG) of the Italian Statistical Society, University of Bologna, September 22-24, 2003 (Paperback, 2005 ed.)
Maurizio Vichi, Paola Monari, Stefania Mignani, Angela Montanari
R3,077 Discovery Miles 30 770 Ships in 10 - 15 working days

This volume contains revised versions of selected papers presented during the biannual meeting of the Classification and Data Analysis Group of SocietA Italiana di Statistica, which was held in Bologna, September 22-24, 2003. The scientific program of the conference included 80 contributed papers. Moreover it was possible to recruit six internationally renowned invited spe- ers for plenary talks on their current research works regarding the core topics of IFCS (the International Federation of Classification Societies) and Wo- gang Gaul and the colleagues of the GfKl organized a session. Thus, the conference provided a large number of scientists and experts from home and abroad with an attractive forum for discussions and mutual exchange of knowledge. The talks in the different sessions focused on methodological developments in supervised and unsupervised classification and in data analysis, also p- viding relevant contributions in the context of applications. This suggested the presentation of the 43 selected papers in three parts as follows: CLASSIFICATION AND CLUSTERING Non parametric classification Clustering and dissimilarities MULTIVARIATE STATISTICS AND DATA ANALYSIS APPLIED MULTIVARIATE STATISTICS Environmental data Microarray data Behavioural and text data Financial data We wish to express our gratitude to the authors whose enthusiastic p- ticipation made the meeting possible. We are very grateful to the reviewers for the time spent in their professional reviewing work. We would also like to extend our thanks to the chairpersons and discussants of the sessions: their comments and suggestions proved very stimulating both for the authors and the audience.

Innovations in Classification, Data Science, and Information Systems - Proceedings of the 27th Annual Conference of the... Innovations in Classification, Data Science, and Information Systems - Proceedings of the 27th Annual Conference of the Gesellschaft fur Klassifikation e.V., Brandenburg University of Technology, Cottbus, March 12-14, 2003 (Paperback, 2005 ed.)
Daniel Baier, Klaus-Dieter Wernecke
R4,736 Discovery Miles 47 360 Ships in 10 - 15 working days

The volume presents innovations in data analysis and classification and gives an overview of the state of the art in these scientific fields and applications. Areas that receive considerable attention in the book are discrimination and clustering, data analysis and statistics, as well as applications in marketing, finance, and medicine. The reader will find material on recent technical and methodological developments and a large number of applications demonstrating the usefulness of the newly developed techniques.

Classification, Clustering, and Data Mining Applications - Proceedings of the Meeting of the International Federation of... Classification, Clustering, and Data Mining Applications - Proceedings of the Meeting of the International Federation of Classification Societies (IFCS), Illinois Institute of Technology, Chicago, 15-18 July 2004 (Paperback, Softcover reprint of the original 1st ed. 2004)
David Banks, Leanna House, Frederick R McMorris, Phipps Arabie, Wolfgang A. Gaul
R4,765 Discovery Miles 47 650 Ships in 10 - 15 working days

This volume describes new methods with special emphasis on classification and cluster analysis. These methods are applied to problems in information retrieval, phylogeny, medical diagnosis, microarrays, and other active research areas.

Indexing Biographies and Other Stories of Human Lives (Paperback, 4th Revised edition): Hazel K. Bell Indexing Biographies and Other Stories of Human Lives (Paperback, 4th Revised edition)
Hazel K. Bell
R552 Discovery Miles 5 520 Ships in 12 - 17 working days

Stories of human lives can be fascinating but frequently difficult to index well. The new, updated fourth edition of Hazel K. Bell's Indexing Biographies is a valuable guide to the points for consideration when indexing life histories, biographies, autobiographies, letters and other narrative texts. Topics include the indexing of fiction, analysis of the text before indexing, names and their various forms, appropriate language choice for index entries, impartiality of the indexer, and how to treat main characters (through appropriate subheading structure) and minor characters (where strings of locators are sometimes unavoidable). The book also discusses more technical matters of index layout, presentation and arrangement of entries, such as how to judge whether alphabetical, chronological, page order or thematic grouping is most appropriate for the text. Examples of good practice and outstanding indexes are provided throughout. Lists of useful reference works and relevant articles from The Indexer journal are also suggested. There is, of course, a comprehensive index. Indexing Biographies contains fine advice on best indexing practices for book indexers, trainee indexers, authors, publishers and all lovers of life histories. It is an excellent overview of the complex, important and rewarding task of indexing such material.

Organizing Library Collections - Theory and Practice (Hardcover): Gretchen L. Hoffman Organizing Library Collections - Theory and Practice (Hardcover)
Gretchen L. Hoffman
R3,240 Discovery Miles 32 400 Ships in 12 - 17 working days

Libraries organize their collections to help library users find what they need. Organizing library collections may seem like a straightforward and streamlined process, but it can be quite complex, and there is a large body of theory and practice that shape and support this work. Learning about the organization of library collections can be challenging. Libraries have a long history of organizing their collections, there are many principles, models, standards, and tools used to organize collections, and theory and practice are changing constantly. Written for beginning library science students, Organizing Library Collections: Theory and Practice introduces the theory and practice of organizing library collections in a clear, straightforward, and understandable way. It explains why and how libraries organize their collections, and how theory and practice work together to help library users. It introduces basic cataloging and metadata theory, describes and evaluates the major cataloging and metadata standards and tools used to organize library collections, and explains, in general, how all libraries organize their collections in practice. Yet, this book not only introduces theory and practice in general, it introduces students to a wide range of topics involved in organizing library collections. This book explores how academic, public, school, and special libraries typically organize their collections and why. It also discusses standardization and explains how cataloging and metadata standards and policies are developed. Ethical issues also are explored and ethical decision-making is addressed. In addition, several discussion questions and class activities reinforce concepts introduced in each chapter. Students should walk away from this book understanding why and how libraries organize their collections.

Digital Libraries: Current Issues - Digital Libraries Workshop, DL '94, Newark, NJ, USA, May 19- 20, 1994. Selected Papers... Digital Libraries: Current Issues - Digital Libraries Workshop, DL '94, Newark, NJ, USA, May 19- 20, 1994. Selected Papers (Paperback, 1995 ed.)
Nabil R. Adam, Bharat K Bhargava, Yelena Yesha
R1,666 Discovery Miles 16 660 Ships in 10 - 15 working days

This volume is the first book coherently summarizing the current issues in digital libraries research, design and management. It presents, in a homogeneous way, thoroughly revised versions of 15 papers accepted for the First International Workshop on Digital Libraries, DL '94, held at Rutgers University in May 1994; in addition there are two introductory chapters provided by the volume editors, as well as a comprehensive bibliography listing 262 entries.
Besides introductory aspects, the topics addressed are administration and management, information retrieval and hypertext, classification and indexing, and prototypes and applications. The volume is intended for researchers and design professionals in the field, as well as for experts from libraries administration and scientific publishing.

RDA Around the World (Paperback): Marie-France Plassard, Gordon Dunsire RDA Around the World (Paperback)
Marie-France Plassard, Gordon Dunsire
R1,066 Discovery Miles 10 660 Ships in 12 - 17 working days

This book provides a snapshot of the implementation in various countries around the world of the international cataloging standard RDA: resource description and access. All stages of implementing a new standard are covered, from initial assessment and impact analysis through translation, staff training, and data migration, to implementation and user orientation. Contributions include the results of detailed research into awareness of the standard in professional groups, differences between catalog metadata produced using RDA and current local standards, and the effect of RDA on the presentation of catalog displays to the end user. The contributions cover aspects of RDA implementation in Canada, China, German-speaking countries, Iran, Israel, Mexico, the Philippines, Singapore, and Turkey, and French, German and Spanish translation activity. The information contained will be relevant for many years to come, for those who are intending to implement RDA, review the quality of legacy data, measure the impact of the globalization of cataloguing data, or prepare for education and orientation in international bibliographic standards. This book was published as a special double issue of Cataloging and Classification Quarterly.

The Future of Enriched, Linked, Open and Filtered Metadata - Making Sense of IFLA LRM, RDA, Linked Data and BIBFRAME... The Future of Enriched, Linked, Open and Filtered Metadata - Making Sense of IFLA LRM, RDA, Linked Data and BIBFRAME (Paperback)
Getaneh Alemu
R1,761 R1,599 Discovery Miles 15 990 Save R162 (9%) Ships in 12 - 17 working days

The Future of Enriched, Linked, Open and Filtered Metadata is a comprehensive and accessible guide to creating accurate, consistent, complete, user-centred and quality metadata that supports the user tasks of finding, identifying, selecting, obtaining and exploring information resources. Based on the author’s many years of academic research and work as a cataloguing and metadata librarian, it shows readers how they can configure, create, enhance and enrich their metadata for print and digital resources. The book applies examples using MARC21, RDA, FRBR, BIBFRAME, subject headings and name authorities. It also uses screenshots from cutting edge library management systems, discovery interfaces and metadata tools. Coverage includes: definitions, discussions, and comparisons among MARC, FRBR, LRM, RDA, Linked Data and BIBFRAME standards and models discussion of the underlying principles and protocols of Linked Data vis-à-vis library metadata practical metadata configuration, creation, management, and cases employing cutting edge LMS, discovery interfaces, formats and tools discussion around why metadata needs to be enriched, linked, open and filtered to ensure the information resources described are discoverable and user friendly consideration of metadata as a growing and continuously enhancing, customer-focused and user-driven practice where the aim is to support users to find and retrieve relevant resources for their research and learning. This practical book uses simple and accessible language to make sense of the many existing and emerging metadata standards, models and approaches. It will be a valuable resource for anyone involved in metadata creation, management and utilisation as well as a reference for LIS students, especially those undertaking information organisation, cataloguing and metadata modules.

A Practical Guide to Library of Congress Classification (Hardcover): Karen Snow A Practical Guide to Library of Congress Classification (Hardcover)
Karen Snow
R1,798 Discovery Miles 17 980 Ships in 12 - 17 working days

A Practical Guide to Library of Congress Classification is a hands-on introduction to LC Classification. The book examines each part of the LCC call number and how it is assembled and guides the reader through each step of finding and constructing LCC class numbers in Classification Web (the primary resource used to access LCC). Chapter coverage is complete: 1. Introduction 2. Library of Congress Classification in a Nutshell 3. Breaking Down the Library of Congress Call Number 4. Dates 5. Cutters 6. LCC in Classification Web 7. Basic LCC Call Number Building 8. Advanced Call Number Building 9. Classifying Fiction in LCC 10. Finding and using LCC Resources Exercises at the end of most chapters give readers immediate practice with what they just learned. Answers to the exercises are provided at the end of the book. By the end of the book readers will be able to build an LCC call number on their own.

Standards of Bibliographical Description (Hardcover): Curt F. Buhler, James G Mc Manaway, Lawrence C. Wroth Standards of Bibliographical Description (Hardcover)
Curt F. Buhler, James G Mc Manaway, Lawrence C. Wroth; Introduction by John Alden
R2,397 Discovery Miles 23 970 Ships in 10 - 15 working days
Latinx Literature Unbound - Undoing Ethnic Expectation (Paperback): Ralph E. Rodriguez Latinx Literature Unbound - Undoing Ethnic Expectation (Paperback)
Ralph E. Rodriguez
R728 Discovery Miles 7 280 Ships in 12 - 17 working days

Since the 1990s, there has been unparalleled growth in the literary output from an ever more diverse group of Latinx writers. Extant criticism, however, has yet to catch up with the diversity of writers we label Latinx and the range of themes about which they write. Little sustained scholarly attention has been paid, moreover, to the very category under which we group this literature. Latinx Literature Unbound, thus, begins with a fundamental question "What does it mean to label a work of literature or an entire corpus of literature Latinx?" From this question others emerge: What does Latinx allow or predispose us to see, and what does it preclude us from seeing? If the grouping-which brings together a heterogeneous collection of people under a seemingly homogeneous label-tells us something meaningful, is there a poetics we can develop that would facilitate our analysis of this literature? In answering these questions, Latinx Literature Unbound frees Latinx literature from taken-for-granted critical assumptions about identity and theme. It argues that there may be more salubrious taxonomies than Latinx for organizing and analyzing this literature. Privileging the act of reading as a temporal, meaning-making event, Ralph E. Rodriguez argues that genre may be a more durable category for analyzing this literature and suggests new ways we might proceed with future studies of the writing we have come to identify as Latinx.

A Place for Everything (Hardcover): Judith Flanders A Place for Everything (Hardcover)
Judith Flanders
R891 R585 Discovery Miles 5 850 Save R306 (34%) Ships in 9 - 15 working days
Metadata Essentials - Proven Techniques for Book Marketing and Discovery (Paperback): Jake Handy, Margaret Harrison Metadata Essentials - Proven Techniques for Book Marketing and Discovery (Paperback)
Jake Handy, Margaret Harrison; Edited by Jess Johns
R307 R273 Discovery Miles 2 730 Save R34 (11%) Ships in 12 - 17 working days

". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book Review Metadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata. Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter. Enhance the metadata that yields proven results Boost title discovery Increase online conversion rates Save time and money

Dewey Decimal Classification, 2022 (Schedules 600-999) (Volume 3 of 4) (Paperback): Alex Kyrios Dewey Decimal Classification, 2022 (Schedules 600-999) (Volume 3 of 4) (Paperback)
Alex Kyrios
R2,452 R1,531 Discovery Miles 15 310 Save R921 (38%) Ships in 9 - 15 working days
Dewey Decimal Classification, 2022 (Relative Index) (Volume 4 of 4) (Paperback): Alex Kyrios Dewey Decimal Classification, 2022 (Relative Index) (Volume 4 of 4) (Paperback)
Alex Kyrios
R2,433 R1,512 Discovery Miles 15 120 Save R921 (38%) Ships in 9 - 15 working days
Sears List of Subject Headings (Hardcover, 23rd Revised edition): H.W. Wilson Sears List of Subject Headings (Hardcover, 23rd Revised edition)
H.W. Wilson
R5,417 R4,570 Discovery Miles 45 700 Save R847 (16%) Ships in 12 - 17 working days

Last published in 2018, this new update is filled with new subject headings created in the last four years. Delivering a core list of key headings, together with patterns and examples to guide the cataloger in creating further headings as required, Sears List of Subject Headings has been the standard thesaurus of subject terminology for small and medium-sized libraries since 1923.

Functional Requirements for Subject Authority Data (FRSAD) - A Conceptual Model (Hardcover): Marcia Lei Zeng, Maja Zumer,... Functional Requirements for Subject Authority Data (FRSAD) - A Conceptual Model (Hardcover)
Marcia Lei Zeng, Maja Zumer, Athena Salaba, Ifla Working Group on the Functional Requirements for Subject Authority Records (Frsar)
R1,867 R796 Discovery Miles 7 960 Save R1,071 (57%) Ships in 12 - 17 working days

The purpose of authority control is to ensure consistency in representing a value - a name of a person, a place name, or a term or code representing a subject - in the elements used as access points in information retrieval. The primary purpose of this study is to produce a framework that will provide a clearly stated and commonly shared understanding of what the subject authority data/record/file aims to provide information about, and the expectation of what such data should achieve in terms of answering user needs.

The Predictive Postcode - The Geodemographic Classification of British Society (Hardcover): Richard Webber, Roger Burrows The Predictive Postcode - The Geodemographic Classification of British Society (Hardcover)
Richard Webber, Roger Burrows
R3,298 Discovery Miles 32 980 Ships in 12 - 17 working days

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

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