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Books > Reference & Interdisciplinary > Library & information sciences > Bibliographic & subject control

The Power to Name - Locating the Limits of Subject Representation in Libraries (Paperback, Softcover reprint of the original... The Power to Name - Locating the Limits of Subject Representation in Libraries (Paperback, Softcover reprint of the original 1st ed. 2002)
H. a. Olson
R1,516 Discovery Miles 15 160 Ships in 18 - 22 working days

In this preface I will include explanations of three factors: the intended audience of this book, the structure of the book, and the acknowledgement of many who contributed to its fruition. The Power to Name is intended for two audiences: those interested in knowledge organization and those interested in theoretical study of representation. These two groups come from the perspective of the structure and principles of organization and from the perspective of understanding the cultural ramifications of naming. The first may be those who develop subject representation schemes for a wide range of purposes and those who apply those schemes. They may be librarians, information scientists, web developers or knowledge managers. The second group are likely to be feminist, poststructural and postcolonial theorists who explore the construction of meaning. It is my hope that both of these audiences will find the case of subject representation in library catalogues illuminating in a much wider sense. I have tried to include a modicum of explanation for each audience while avoiding over-explanation for either. This approach will require some patience and some close reading from each? The intellectual structure of the book is introduced in the first chapter. However, in a book on organization of knowledge and information it is important to also explain its internal syndetic structure. I have used some somewhat unconventional approaches. The book contains a fair number of 'manual hyperlinks' - references to earlier discussions of a topic in the form of "see also page . . . " referrals.

Cataloging and Classification - Back to Basics (Hardcover): Gretchen L. Hoffman, Karen Snow Cataloging and Classification - Back to Basics (Hardcover)
Gretchen L. Hoffman, Karen Snow
R4,220 Discovery Miles 42 200 Ships in 10 - 15 working days

The cataloging and classification field is changing rapidly. New concepts and models, such as linked data, identity management, the IFLA Library Reference Model, and the latest revision of Resource Description and Access (RDA), have the potential to change how libraries provide access to their collections. To prepare library and information science (LIS) students to be successful cataloging practitioners in this changing landscape, they need a solid understanding of fundamental cataloging concepts, standards, and practices: their history, where they stand currently, and possibilities for the future. The chapters in Cataloging and Classification: Back to Basics are meant to complement textbooks and lectures so students can go deeper into specific topics. New and well-seasoned library practitioners will also benefit from reading these chapters as a way to refresh or fill gaps in their knowledge of cataloging and classification. The chapters in this book were originally published as a special issue of the journal, Cataloging & Classification Quarterly.

Union Catalogues of Serials - Guidelines for Creation and Maintenance, with Recommended Standards for Bibliographic and... Union Catalogues of Serials - Guidelines for Creation and Maintenance, with Recommended Standards for Bibliographic and Holdings Control (Hardcover)
Jean Whiffin
R2,794 Discovery Miles 27 940 Ships in 10 - 15 working days

This book, first published in 1983, is a practical resource for standardized union catalogues of serials that gives useful guidance on the components in the preparation and production of a union catalogue of serials, the administrative machinery required to bring each project to fruition, and the interface with other serials control systems and other information networks.

Data Science and Classification (Paperback, 2006 ed.): Vladimir Batagelj, Hans Hermann Bock, Anuska Ferligoj, Ales Ziberna Data Science and Classification (Paperback, 2006 ed.)
Vladimir Batagelj, Hans Hermann Bock, Anuska Ferligoj, Ales Ziberna
R4,137 Discovery Miles 41 370 Ships in 18 - 22 working days

Data Science and Classification provides new methodological developments in data analysis and classification. The broad and comprehensive coverage includes the measurement of similarity and dissimilarity, methods for classification and clustering, network and graph analyses, analysis of symbolic data, and web mining. Beyond structural and theoretical results, the book offers application advice for a variety of problems, in medicine, microarray analysis, social network structures, and music.

Radical Cataloging - Essays at the Front (Paperback): K. R. Roberto Radical Cataloging - Essays at the Front (Paperback)
K. R. Roberto
R1,366 R1,066 Discovery Miles 10 660 Save R300 (22%) Ships in 10 - 15 working days

This collection of critical and scholarly essays addresses the state of cataloging in the world of librarianship. The contributors, including Sanford Berman, Thomas Mann, and numerous front-line library workers, address topics ranging from criticisms of the state of the profession and traditional Library of Congress cataloging to methods of making cataloging more inclusive and helpful to library users. Other essay topics include historical overviews of cataloging practices and the literature they generate, first-person discussions of library workers' experiences with cataloging or metadata work, and the implications behind what materials get cataloged, who catalogs them, and how. Several essays provide a critical overview of innovative cataloging practices and the ways that such practices have been successfully integrated in many of the nation's leading libraries.

Latinx Literature Unbound - Undoing Ethnic Expectation (Hardcover): Ralph E. Rodriguez Latinx Literature Unbound - Undoing Ethnic Expectation (Hardcover)
Ralph E. Rodriguez
R2,381 R2,179 Discovery Miles 21 790 Save R202 (8%) Ships in 10 - 15 working days

Since the 1990s, there has been unparalleled growth in the literary output from an ever more diverse group of Latinx writers. Extant criticism, however, has yet to catch up with the diversity of writers we label Latinx and the range of themes about which they write. Little sustained scholarly attention has been paid, moreover, to the very category under which we group this literature. Latinx Literature Unbound, thus, begins with a fundamental question "What does it mean to label a work of literature or an entire corpus of literature Latinx?" From this question others emerge: What does Latinx allow or predispose us to see, and what does it preclude us from seeing? If the grouping-which brings together a heterogeneous collection of people under a seemingly homogeneous label-tells us something meaningful, is there a poetics we can develop that would facilitate our analysis of this literature? In answering these questions, Latinx Literature Unbound frees Latinx literature from taken-for-granted critical assumptions about identity and theme. It argues that there may be more salubrious taxonomies than Latinx for organizing and analyzing this literature. Privileging the act of reading as a temporal, meaning-making event, Ralph E. Rodriguez argues that genre may be a more durable category for analyzing this literature and suggests new ways we might proceed with future studies of the writing we have come to identify as Latinx.

Data Analysis, Classification and the Forward Search - Proceedings of the Meeting of the Classification and Data Analysis Group... Data Analysis, Classification and the Forward Search - Proceedings of the Meeting of the Classification and Data Analysis Group (CLADAG) of the Italian Statistical Society, University of Parma, June 6-8, 2005 (Paperback, 2006 ed.)
Sergio Zani, Andrea Cerioli, Marco Riani, Maurizio Vichi
R4,174 Discovery Miles 41 740 Ships in 18 - 22 working days

This book presents new developments in data analysis, classification and multivariate statistics, and in their algorithmic implementation. The volume offers contributions to the theory of clustering and discrimination, multidimensional data analysis, data mining, and robust statistics with a special emphasis on the novel Forward Search approach. Many papers provide significant insight in a wide range of fields of application. Customer satisfaction and service evaluation are two examples of such emerging fields.

Innovations in Classification, Data Science, and Information Systems - Proceedings of the 27th Annual Conference of the... Innovations in Classification, Data Science, and Information Systems - Proceedings of the 27th Annual Conference of the Gesellschaft fur Klassifikation e.V., Brandenburg University of Technology, Cottbus, March 12-14, 2003 (Paperback, 2005 ed.)
Daniel Baier, Klaus-Dieter Wernecke
R4,277 Discovery Miles 42 770 Ships in 18 - 22 working days

The volume presents innovations in data analysis and classification and gives an overview of the state of the art in these scientific fields and applications. Areas that receive considerable attention in the book are discrimination and clustering, data analysis and statistics, as well as applications in marketing, finance, and medicine. The reader will find material on recent technical and methodological developments and a large number of applications demonstrating the usefulness of the newly developed techniques.

Assessment of Cataloging and Metadata Services (Hardcover): Rebecca Mugridge Assessment of Cataloging and Metadata Services (Hardcover)
Rebecca Mugridge
R4,206 Discovery Miles 42 060 Ships in 10 - 15 working days

Written by experienced practitioners and researchers, Assessment of Cataloging and Metadata Services provides the reader with many examples of how assessment practices can be applied to the work of cataloging and metadata services departments. Containing both research and case studies, it explores a variety of assessment methods as they are applied to the evaluation of cataloging productivity, workflows, metadata quality, vendor services, training needs, documentation, and more. Assessment methods addressed in these chapters include surveys, focus groups, interviews, observational analyses, workflow analyses, and methodologies borrowed from the field of business. Assessment of Cataloging and Metadata Services will help managers and administrators as they attempt to evaluate and communicate the value of what they do to their broader communities, whether they are higher education institutions, another organization, or the public. This book will help professionals with decision making and give them the tools they need to identify and implement improvements. The chapters in this book were originally published in a special issue in Cataloging & Classification Quarterly.

New Developments in Classification and Data Analysis - Proceedings of the Meeting of the Classification and Data Analysis Group... New Developments in Classification and Data Analysis - Proceedings of the Meeting of the Classification and Data Analysis Group (CLADAG) of the Italian Statistical Society, University of Bologna, September 22-24, 2003 (Paperback, 2005 ed.)
Maurizio Vichi, Paola Monari, Stefania Mignani, Angela Montanari
R2,788 Discovery Miles 27 880 Ships in 18 - 22 working days

This volume contains revised versions of selected papers presented during the biannual meeting of the Classification and Data Analysis Group of SocietA Italiana di Statistica, which was held in Bologna, September 22-24, 2003. The scientific program of the conference included 80 contributed papers. Moreover it was possible to recruit six internationally renowned invited spe- ers for plenary talks on their current research works regarding the core topics of IFCS (the International Federation of Classification Societies) and Wo- gang Gaul and the colleagues of the GfKl organized a session. Thus, the conference provided a large number of scientists and experts from home and abroad with an attractive forum for discussions and mutual exchange of knowledge. The talks in the different sessions focused on methodological developments in supervised and unsupervised classification and in data analysis, also p- viding relevant contributions in the context of applications. This suggested the presentation of the 43 selected papers in three parts as follows: CLASSIFICATION AND CLUSTERING Non parametric classification Clustering and dissimilarities MULTIVARIATE STATISTICS AND DATA ANALYSIS APPLIED MULTIVARIATE STATISTICS Environmental data Microarray data Behavioural and text data Financial data We wish to express our gratitude to the authors whose enthusiastic p- ticipation made the meeting possible. We are very grateful to the reviewers for the time spent in their professional reviewing work. We would also like to extend our thanks to the chairpersons and discussants of the sessions: their comments and suggestions proved very stimulating both for the authors and the audience.

Classification, Clustering, and Data Mining Applications - Proceedings of the Meeting of the International Federation of... Classification, Clustering, and Data Mining Applications - Proceedings of the Meeting of the International Federation of Classification Societies (IFCS), Illinois Institute of Technology, Chicago, 15-18 July 2004 (Paperback, Softcover reprint of the original 1st ed. 2004)
David Banks, Leanna House, Frederick R McMorris, Phipps Arabie, Wolfgang A. Gaul
R4,302 Discovery Miles 43 020 Ships in 18 - 22 working days

This volume describes new methods with special emphasis on classification and cluster analysis. These methods are applied to problems in information retrieval, phylogeny, medical diagnosis, microarrays, and other active research areas.

A Practical Guide to Library of Congress Classification (Hardcover): Karen Snow A Practical Guide to Library of Congress Classification (Hardcover)
Karen Snow
R1,944 Discovery Miles 19 440 Ships in 10 - 15 working days

A Practical Guide to Library of Congress Classification is a hands-on introduction to LC Classification. The book examines each part of the LCC call number and how it is assembled and guides the reader through each step of finding and constructing LCC class numbers in Classification Web (the primary resource used to access LCC). Chapter coverage is complete: 1. Introduction 2. Library of Congress Classification in a Nutshell 3. Breaking Down the Library of Congress Call Number 4. Dates 5. Cutters 6. LCC in Classification Web 7. Basic LCC Call Number Building 8. Advanced Call Number Building 9. Classifying Fiction in LCC 10. Finding and using LCC Resources Exercises at the end of most chapters give readers immediate practice with what they just learned. Answers to the exercises are provided at the end of the book. By the end of the book readers will be able to build an LCC call number on their own.

RDA and Cartographic Resources (Paperback): Paige G. Andrew, Susan M. Moore, Mary Lynette Larsgaard RDA and Cartographic Resources (Paperback)
Paige G. Andrew, Susan M. Moore, Mary Lynette Larsgaard
R1,672 Discovery Miles 16 720 Ships in 10 - 15 working days

In order to ease through the RDA: Resource Description and Access transition, specialist cataloguers need information on managing the materials in their areas of responsibility. 'RDA and Cartographic Resources' offers a vital summary and overview of how to catalogue cartographic resources using the new standard. Written by three expert cataloguers, this new book is rich with examples and sample records to illustrate each important aspect of the topic, including: an analysis of what will remain familiar from AACR2, and what is new and different in RDA guidance for creating authorized geographic subject headings using Functional Requirements for Bibliographic Resources (FRBR) and Functional Requirements for Authority Data (FRAD) a detailed examination of geographic subject headings and subdivisions. Readership: Designed for both practising map cataloguers and cataloguers new to cartographic resources, RDA and Cartographic Resources is a one-stop resource for all cataloguers of cartographic materials, especially those looking to understand the differences between cataloguing using AACR2 and cataloguing using RDA. In order to ease through the RDA: Resource Description and Access transition, specialist cataloguers need information on managing the materials in their areas of responsibility. RDA and Cartographic Resources offers a vital summary and overview of how to catalogue cartographic resources using the new standard. Written by three expert cataloguers, this new book is rich with examples and sample records to illustrate each important aspect of the topic, including: * an analysis of what will remain familiar from AACR2, and what is new and different in RDA * guidance for creating authorized geographic subject headings using Functional Requirements for Bibliographic Resources (FRBR) and Functional Requirements for Authority Data (FRAD) * a detailed examination of geographic subject headings and subdivisions. Readership: Designed for both practising map cataloguers and cataloguers new to cartographic resources, RDA and Cartographic Resources is a one-stop resource for all cataloguers of cartographic materials, especially those looking to understand the differences between cataloguing using AACR2 and cataloguing using RDA.

Digital Libraries: Current Issues - Digital Libraries Workshop, DL '94, Newark, NJ, USA, May 19- 20, 1994. Selected Papers... Digital Libraries: Current Issues - Digital Libraries Workshop, DL '94, Newark, NJ, USA, May 19- 20, 1994. Selected Papers (Paperback, 1995 ed.)
Nabil R. Adam, Bharat K Bhargava, Yelena Yesha
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

This volume is the first book coherently summarizing the current issues in digital libraries research, design and management. It presents, in a homogeneous way, thoroughly revised versions of 15 papers accepted for the First International Workshop on Digital Libraries, DL '94, held at Rutgers University in May 1994; in addition there are two introductory chapters provided by the volume editors, as well as a comprehensive bibliography listing 262 entries.
Besides introductory aspects, the topics addressed are administration and management, information retrieval and hypertext, classification and indexing, and prototypes and applications. The volume is intended for researchers and design professionals in the field, as well as for experts from libraries administration and scientific publishing.

The Future of Enriched, Linked, Open and Filtered Metadata - Making Sense of IFLA LRM, RDA, Linked Data and BIBFRAME... The Future of Enriched, Linked, Open and Filtered Metadata - Making Sense of IFLA LRM, RDA, Linked Data and BIBFRAME (Paperback)
Getaneh Alemu
R2,055 R1,556 Discovery Miles 15 560 Save R499 (24%) Ships in 10 - 15 working days

The Future of Enriched, Linked, Open and Filtered Metadata is a comprehensive and accessible guide to creating accurate, consistent, complete, user-centred and quality metadata that supports the user tasks of finding, identifying, selecting, obtaining and exploring information resources. Based on the author’s many years of academic research and work as a cataloguing and metadata librarian, it shows readers how they can configure, create, enhance and enrich their metadata for print and digital resources. The book applies examples using MARC21, RDA, FRBR, BIBFRAME, subject headings and name authorities. It also uses screenshots from cutting edge library management systems, discovery interfaces and metadata tools. Coverage includes: definitions, discussions, and comparisons among MARC, FRBR, LRM, RDA, Linked Data and BIBFRAME standards and models discussion of the underlying principles and protocols of Linked Data vis-à-vis library metadata practical metadata configuration, creation, management, and cases employing cutting edge LMS, discovery interfaces, formats and tools discussion around why metadata needs to be enriched, linked, open and filtered to ensure the information resources described are discoverable and user friendly consideration of metadata as a growing and continuously enhancing, customer-focused and user-driven practice where the aim is to support users to find and retrieve relevant resources for their research and learning. This practical book uses simple and accessible language to make sense of the many existing and emerging metadata standards, models and approaches. It will be a valuable resource for anyone involved in metadata creation, management and utilisation as well as a reference for LIS students, especially those undertaking information organisation, cataloguing and metadata modules.

Organizing Knowledge: Introduction to Access to Information - Introduction to Access to Information (Hardcover): John Farrow,... Organizing Knowledge: Introduction to Access to Information - Introduction to Access to Information (Hardcover)
John Farrow, J. E. Rowley
R4,382 Discovery Miles 43 820 Ships in 10 - 15 working days

This title was first published in 2000: For its third edition, this text on knowledge organization and retrieval has been revised and restructured to accommodate the increased significance of electronic information resources. With new sections on topics such as information retrieval via the Web, metadata and managing information retrieval systems, the book explains principles relating to hybrid print-based and electronic networked environments experienced by today's users. The book is an accessible introduction to knowledge organization for both undergraduate and postgraduate students of information management and information systems.

Organizing Knowledge - An Introduction to Managing Access to Information (Paperback, 3rd Edition): Richard Hartley, Jennifer... Organizing Knowledge - An Introduction to Managing Access to Information (Paperback, 3rd Edition)
Richard Hartley, Jennifer Rowley
R1,212 Discovery Miles 12 120 Ships in 9 - 17 working days

The fourth edition of this standard student text, Organizing Knowledge, incorporates extensive revisions reflecting the increasing shift towards a networked and digital information environment, and its impact on documents, information, knowledge, users and managers. Offering a broad-based overview of the approaches and tools used in the structuring and dissemination of knowledge, it is written in an accessible style and well illustrated with figures and examples. The book has been structured into three parts and twelve chapters and has been thoroughly updated throughout. Part I discusses the nature, structuring and description of knowledge. Part II, with its five chapters, lies at the core of the book focusing as it does on access to information. Part III explores different types of knowledge organization systems and considers some of the management issues associated with such systems. Each chapter includes learning objectives, a chapter summary and a list of references for further reading. This is a key introductory text for undergraduate and postgraduate students of information management.

Table of Contents

Contents: Introduction; Part I Structuring and Describing: Knowledge, information and their organization; Formatting and structuring knowledge; Describing documents. Part II Access: Users and behaviour; Subjects as access points; Classification and order; Further concepts and tools for subject access; Access through author names and titles. Part III Systems: Knowledge organization in the digital environment; The evaluation and design of information retrieval systems; Organizing knowledge without IT; Management of knowledge systems; Index.

The Usmarc Format for Holdings and Locations - Development, Implementation and Use (Hardcover): Barry B. Baker The Usmarc Format for Holdings and Locations - Development, Implementation and Use (Hardcover)
Barry B. Baker
R3,229 Discovery Miles 32 290 Ships in 10 - 15 working days

This book, first published in 1988, is a guide to understand and implement the USMARC Format for Holdings and Locations with the goal of making resource sharing of serials easier. Innovative librarians on the cutting edge of technical services and automation offer information on the development of the format, the significant impact it has already had on libraries, as well as discussions about how difficult issues of interpretation have been handled. The contributors to this invaluable volume draw upon their first hand experience with the use of the format, the NISO standards, and the SISAC code to provide other professionals with an introduction to the format and information on how other institutions approached the application of the format to their particular situations.

Standards of Bibliographical Description (Hardcover): Curt F. Buhler, James G Mc Manaway, Lawrence C. Wroth Standards of Bibliographical Description (Hardcover)
Curt F. Buhler, James G Mc Manaway, Lawrence C. Wroth; Introduction by John Alden
R2,178 Discovery Miles 21 780 Ships in 18 - 22 working days
Latinx Literature Unbound - Undoing Ethnic Expectation (Paperback): Ralph E. Rodriguez Latinx Literature Unbound - Undoing Ethnic Expectation (Paperback)
Ralph E. Rodriguez
R721 Discovery Miles 7 210 Ships in 10 - 15 working days

Since the 1990s, there has been unparalleled growth in the literary output from an ever more diverse group of Latinx writers. Extant criticism, however, has yet to catch up with the diversity of writers we label Latinx and the range of themes about which they write. Little sustained scholarly attention has been paid, moreover, to the very category under which we group this literature. Latinx Literature Unbound, thus, begins with a fundamental question "What does it mean to label a work of literature or an entire corpus of literature Latinx?" From this question others emerge: What does Latinx allow or predispose us to see, and what does it preclude us from seeing? If the grouping-which brings together a heterogeneous collection of people under a seemingly homogeneous label-tells us something meaningful, is there a poetics we can develop that would facilitate our analysis of this literature? In answering these questions, Latinx Literature Unbound frees Latinx literature from taken-for-granted critical assumptions about identity and theme. It argues that there may be more salubrious taxonomies than Latinx for organizing and analyzing this literature. Privileging the act of reading as a temporal, meaning-making event, Ralph E. Rodriguez argues that genre may be a more durable category for analyzing this literature and suggests new ways we might proceed with future studies of the writing we have come to identify as Latinx.

Coding with XML for Efficiencies in Cataloging and Metadata - Practical applications of XSD, XSLT, and XQuery (Paperback):... Coding with XML for Efficiencies in Cataloging and Metadata - Practical applications of XSD, XSLT, and XQuery (Paperback)
Timothy W. Cole, Myung-Ja (MJ) K Han, Christine Schwartz
R1,538 Discovery Miles 15 380 Ships in 10 - 15 working days

This practical guide will be essential reading for all those needing to come up to speed quickly on XML and how it is used by libraries today. XML and its ancillary technologies XSD, XSLT and XQuery enables librarians to take advantage of powerful, XML-aware applications, facilitates the interoperability and sharing of XML metadata, and makes it possible to realize the full promise of XML to support more powerful and more efficient library cataloguing and metadata workflows. While by no means the only technology arrow in a modern-day cataloguer’s or metadata librarian’s knowledge and skills quiver, a firm understanding of XML remains relevant and helpful for those working in modern bibliographic control or with information discovery services. Even experienced cataloguers who know their way around the tags and strings of a MARC record occasionally need help and advice when creating metadata for sharing bibliographic records or digital collections on the web. This handbook from the Association for Library Collections & Technical Services (ALCTS) illustrates with examples how XML and associated technologies can be used to edit metadata at scale, streamline and scale up metadata and cataloguing workflows and to extract, manipulate, and construct MARC records and other formats and types of library metadata. Containing 58 sample coding examples throughout, the book covers: essential background information, with a quick review of XML basics transforming XML metadata in HTML schema languages and workflows for XML validation an introduction to XPath and XSLT cataloguing workflows using XSLT the basics of XQuery, including use cases and XQuery expressions and functions working with strings and sequences, including regular expressions. This handbook will be useful reading for cataloguers of all levels of experience how to code for efficiencies. It will also be important reading for students taking Library and Information Science courses, particularly in cataloguing and information organization and retrieval.

A Place for Everything (Hardcover): Judith Flanders A Place for Everything (Hardcover)
Judith Flanders
R854 R364 Discovery Miles 3 640 Save R490 (57%) Ships in 9 - 17 working days
Dewey Decimal Classification, 2022 (Relative Index) (Volume 4 of 4) (Paperback): Alex Kyrios Dewey Decimal Classification, 2022 (Relative Index) (Volume 4 of 4) (Paperback)
Alex Kyrios
R2,333 R1,473 Discovery Miles 14 730 Save R860 (37%) Ships in 9 - 17 working days
Dewey Decimal Classification, 2022 (Schedules 600-999) (Volume 3 of 4) (Paperback): Alex Kyrios Dewey Decimal Classification, 2022 (Schedules 600-999) (Volume 3 of 4) (Paperback)
Alex Kyrios
R2,352 R1,491 Discovery Miles 14 910 Save R861 (37%) Ships in 9 - 17 working days
The Predictive Postcode - The Geodemographic Classification of British Society (Hardcover): Richard Webber, Roger Burrows The Predictive Postcode - The Geodemographic Classification of British Society (Hardcover)
Richard Webber, Roger Burrows
R3,411 Discovery Miles 34 110 Ships in 10 - 15 working days

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

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