More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

This book aims to isolate specific success factors for underrepresented minorities in undergraduate engineering programs. Based on a three-phase study spearheaded by the National Action Council for Minorities in Engineering, the findings include evidence that hands-on exposure to problem-based courses, research, and especially internships are powerful catalysts for engineering success, and that both college adjustment and academic skills matter, in varying degrees, to minority success. By encompassing an unusually large number and range of programs, this research adds to the evidence base for the importance of hands-on exposure to the work of engineering.

This book examines how educational practice can be improved through practice-focused educational research. The editors and contributors explore the issues involved in breaking down boundaries between educational research and practice - research often seen as an elitist activity that can only be determined by a favoured few - as well as the socially constructed nature of boundaries between academic and vocational education. Containing illuminating case studies written by practicing teachers from the further and vocational education sector, it posits that educational research should enable teachers to learn from research in order to improve their own educational practice. This book will be of interest and value to scholars of further and vocational education, as well as those wanting to bridge the gap between research and practice.

Master cold-calling and eliminate rejection forever In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business. This best-selling guide to "never experiencing rejection again" has consistently found its way into the Top 20 in Amazon's Sales category, because its actionable sales tips and techniques have helped many minimize their fears and eliminate rejection. The newest edition builds upon the very successful formula of the last edition to help sales professionals take control of their strategy and get more yeses from their prospects. With new information, this info-packed release provides powerful sales insights, including: The foundational concepts of cold calling, featuring real-life examples you can carry with you into your sales career Multiple case studies and messaging from successful salespeople across the globe, providing even more insight into what works and what's a waste of your time New methodologies that are proven to push you past your fear and into the world of successful prospecting Free access to Art Sobczak's Smart Calling Companion Course, where he builds on the many techniques and strategies in the book, and will update it with new material and tech resources so that you will always have the current best practices and tools. If you're failing to convert your prospects into dollars, Smart Calling will help you push past the obstacles holding you back until you're an expert at taking a "no" and turning it into a "yes."

Teaching in Post-14 Education & Training provides a skilfully balanced mix of essential theory and practical guidance to support you if you are studying an 'education and training' qualification. It covers fundamental background information such as key philosophies and concepts, current policy and practice, key thinkers and ideas, and includes a useful chronology. More importantly it also provides the tools to help you approach the classroom with confidence, covering fundamental issues such as teaching and learning, assessment, resources, and course design. Through its pedagogical features the book also offers you opportunities to pause and reflect, as well as practical exercises, templates and examples of student work. Key features of this new edition include: * Links to the latest Professional Standards for Teachers and Trainers * Updating of the legislative and policy context * Supporting learning with technology * Planning for equality and diversity * Embedding language and literacy This is the definitive textbook on teaching, learning and assessment for those training to work in the post-14 sector. "The latest edition of this popular book helps educators to reclaim their professional identity through stretching and thought-provoking commentary and critical questioning ... This is a valuable resource for students and teachers alike. It provides a useful framework for assignment and classroom work, balancing theory and practical teaching strategies." In Tuition, Issue 24/Summer 2016

The book provides a critical exploration of the theory and practice related to teacher preparation for interprofessional learning. It makes an important contribution to the emerging evidence base through an in-depth exploration of the processes involved in teaching complex diverse groups, facilitator preparation, curriculum development and inter-institutional collaboration. Research-based evidence from the Promoting Interprofessional Education (PIPE) project helps teachers to further understand their own practice and build their own theories of teaching interprofessional learning. The enlightening analysis is vital reading for all health and social care professionals (including allied health professionals) involved in formal learning and workplace education. Healthcare education policy makers and shapers will also find it invaluable.

The purpose of the book is to provide Professional Development School (PDS) workers with a framework for conducting research in a PDS. The book examines the history of these schools as a phenomenon, analyzes PDS research since its inception in 1986, outlines the National Council for Accreditation of Teacher Education's (NCATE) PDS standards, and the American Education Research Association's (AERA) recommended research methods. The result of this examination creates a framework within which researchers in schools, universities, districts, and national groups consider their developmental level. The book includes hypothetical examples of research in these schools that are approved by the AERA. In four chapters the authors investigate the active language of the NCATE / PDS standards that refer to inquiry. A summary of the standards guides the recommended research choices and the hypothetical research projects presented by Professors Jeanne Tunks and Jane Neapolitan. Articles on the PDS system that span the twenty years of its programming tell the story of the schools from multiple perspectives. This book challenges PDS workers to apply the rigor of research methods, beyond narratives, to the deeper question of the effects of Professional Development Schools on learning among all constituents.

This book considers the associated concepts of quality and operations and places customers at the heart of a quality business operation. It explains how organisations that are focused on delivering quality products and services continuously improve the design, planning and control of their operational processes so that they meet the developing needs of their customer.

Vocational education and training (VET) have a key role to play in raising skill levels and improving a society's productivity. In this important new book, a team of international experts argue that too often national VET policy has been formulated in ignorance of historical and political developments in other countries and without proper consideration of the social objectives that it might help achieve.

Examining a wide range of contrasting international approaches and development strategies, this book demonstrates the central role of the state in implementing an effective system of VET and assesses the extent to which different VET policies can promote equality in the labour market and social justice. Key themes include:

• the broader educational and social aims of VET
• the nature of learning in vocational contexts
• the historical development of VET in the UK, US, Australia, France, Germany, the Netherlands and elsewhere.

Including a full range of case-studies and practical examples, this book is essential reading for all students, researchers and practitioners with an interest in vocational education and training, industrial and labour relations or social policy.

Police Education and Training in a Global Society provides an international survey of police officer education. Editors Peter C. Kratcoski and Dilip K. Das bring together police educators from every continent to explore the similarities and differences in preparing the police to meet their goals and accomplish their missions around the world. Represented are perspectives on training new recruits, in-service training, and advanced training. Several chapters focus on the specialized training such as that required to combat terrorism. Throughout, the need to concentrate on the development of technical skills and human relations is emphasized. The right combination of formal education and technical training is required if the police of the 21st century are to be effective. Police Education and Training in a Global Society is an ideal reference for police training professionals and those pursuing criminal justice and police training.

Higher Education: Open for Business addresses a problem in higher learning, which is newly recognized in the academic spotlight: the overcommercialization of higher education. The book asks that you, the reader, think about the following: Did you go to a Coke or Pepsi school? Do your children attend a Nike or Adidas school? Is the college in your town a Dell or Gateway campus? These questions should not be a primary concern for students, parents or faculty in an environment that has to allow students to freely focus on learning. But in a time of fiscal uncertainty, can higher education ignore the benefits of commercial ventures? It may seem foolish to do so. However, commercialism has gotten too close to certain aspects of academia such as the campus environment, classroom activities, academic research, and college sports. This disturbing encroachment of academic ground is addressed in Higher Education: Open for Business by a diverse host of authors who are closely involved in higher learning.

Higher Education: Open for Business addresses a problem in higher learning, which is newly recognized in the academic spotlight: the overcommercialization of higher education. The book asks that you, the reader, think about the following: Did you go to a Coke or Pepsi school? Do your children attend a Nike or Adidas school? Is the college in your town a Dell or Gateway campus? These questions should not be a primary concern for students, parents or faculty in an environment that has to allow students to freely focus on learning. But in a time of fiscal uncertainty, can higher education ignore the benefits of commercial ventures? It may seem foolish to do so. However, commercialism has gotten too close to certain aspects of academia such as the campus environment, classroom activities, academic research, and college sports. This disturbing encroachment of academic ground is addressed in Higher Education: Open for Business by a diverse host of authors who are closely involved in higher learning.

This is an invaluable guide to making the most of helping relationships. It concentrates on the practicalities and explores how to structure the help practitioners give to young people.

Including case studies, reflective exercises, and dialogue examples that illustrate the model and use of skills, chapters cover:

• the context for youth support services and what professional helping and youth support roles involve
• the practical development of the helping skills and strategies required by a practitioner
• concepts from various counselling models that have particular relevance for helping young people and discussing hard to reach young people
• the stages of Egan 's skilled helper model in some depth, applying it particularly to youth support work.

Describing an accessible how-to approach to engaging with young people, this book will be essential reading to all those working in information, advice, guidance and youth support settings, whether giving first-in-line or intensive support to young people.

This is an invaluable guide to making the most of helping relationships. It concentrates on the practicalities and explores how to structure the help practitioners give to young people.

Including case studies, reflective exercises, and dialogue examples that illustrate the model and use of skills, chapters cover:

• the context for youth support services and what professional helping and youth support roles involve
• the practical development of the helping skills and strategies required by a practitioner
• concepts from various counselling models that have particular relevance for helping young people and discussing hard to reach young people
• the stages of Egan 's skilled helper model in some depth, applying it particularly to youth support work.

Describing an accessible how-to approach to engaging with young people, this book will be essential reading to all those working in information, advice, guidance and youth support settings, whether giving first-in-line or intensive support to young people.

Finalist in the Australian Career Book Award 2020, supported by the Royal Society of Arts Oceania Finding and following an authentic calling challenges us to bridge both the intuitive, soulful and the hard-edged, material dimensions of everyday life. From Career to Calling: A Depth Psychology Guide to Soul-Making Work in Darkening Times opens new avenues for vocational exploration and career inquiry in an imaginative way. This unique book draws on insights from the field of Jungian and archetypal psychology to reimagine our attitudes and approaches to work, money, vocational guidance and career development. As people find themselves disillusioned with or disenfranchised from capitalist notions of work and career, Suzanne Cremen's interdisciplinary approach illuminates how a creative, meaningful and influential work-life can emerge from attending to the archetypal basis of experience. Interweaving elements of her own journey, Cremen connects individual experience with the collective in an original way, spotlighting depression in the legal profession, marginalization of the feminine principle in work environments, and how understanding the roots of our cultural complexes can spark personal callings which facilitate collective transformation. Blending compelling real-life stories with robust scholarly analysis and reflective activities, this book will help practitioners to support individuals to develop a sense of their soul's calling and offer guidance on creating an authentic vocational life within the constraints of the contemporary era. Additionally, it will be invaluable to those in career transition, re-discovering their purpose at the end of a career, or commencing work-life.

This book explores the history, purpose and understandings of College Based Higher Education. Drawing together the perspectives of researchers and practitioners in the field, the book traces its history and aims, and identifies issues paramount to the survival of the sector, uniting a wealth of knowledge and experience. Emphasising the need for a distinct identity, unique teaching and a research culture, this book acts as a clarion call for the sector to recognise its own importance and value, and to act as a hope in a higher education environment which is increasingly marketised, competitive and unsustainable. This book will appeal to scholars of College Based Higher Education and higher education in general, as well as policy makers and practitioners.

In today's medical education curriculum, it is necessary for students to learn the proper techniques for taking medical histories, performing physical exams, and the appropriate way to educate and inform patients. The best way for a student to learn these skills is through hands-on training with a Standardized Patient (SP) - an actor who has been hired to portray a specific set of health problems and symptoms. This type of training allows students to grasp concepts more quickly and enables faculty physicians to directly observe student's progress and asses their need for further instruction. Working with SP's has become so important in medical education that it is now a component of the USMLE clinical skills assessment exam. As with any tool that is used for teaching, assessment, and certification, it is easier to provide the best service when there are general guidelines for preparers to follow. The coaches who prepare SP's are no exception and there needs to be a guide for those who train SP's for their roles in new doctor education. This handbook is intended as that guide and as a support for those who are involved in training Standardized Patients, from the art of coaching through preparing SP's for the physical exam, to encourage each coach to develop a system that will deliver the best results and, in the end, help train the most competent doctors.

Developing a community service project for middle school students can be a daunting task, and coordinating the large number of contacts necessary for the project to be successful is often overwhelming. .Building Character through Community Service: Strategies to Implement the Missing Element in Education provides materials and guidance to simplify this process and ensure its success. Included are sample letters, worksheets, lesson plans, and other documents needed to set up a community service project, whether it is a one-day event or a yearlong activity. Suggestions for the timing of the activity, making connections with agencies, grouping students, recruiting chaperones, arranging for transportation and evaluation are presented, along with in-house activities, strategies for publicizing an event, and useful websites and references. This workbook is designed for middle and high school educators and administrators in public and private schools.

There is an epidemic of student obesity in America, and educators are ideally situated to identify, intervene, educate, and support overweight students who are headed for long-term illness or premature death. Such an effort will require changes in the way that schools operate. These changes can be implemented with a low-cost budget and by restructuring staff and resources that are currently in place. Fibkins proposes a Circle of Wellness model for schools that includes an intervention effort to promote a health-oriented cafeteria; increased physical activity; healthy levels of blood pressure, cholesterol, and blood sugar; life-skills training groups offered by counselors; outreach to parents; and easy access and referral to community health, mental health, and recreation resources. Teen Obesity will be of interest to administrators, teachers, and parents. To learn more, visit www.williamfibkins.com.

The basic premise of this book is simple -- it brings together early childhood and cultural-studies professionals who are willing to provide a kaleidoscope of views capable of challenging the sanctity of the early childhood western lens. Marianne Block, Hedy Chang, Amos Hatch, Henry Giroux, Jan Jipson, Joe Kincheloe, Shirley Kessler, Sally Lubeck, Shirley Steinberg, Beth Blue Swadener, Nila Rinehardt, and Lourdes Diaz Soto call for a move toward the critical, toward the multicultural, toward the dialogic, toward the feminist, toward the personal, with the others, with the silenced, and in solidarity with multiple players.

This new series of self-help cards begins with advice on how to improve your working life. Feeling unfulfilled in your present job? Want to make the most out of your creativity but don't know how? Not sure where to go next? The cards offer 50 pieces of bite-sized but practical advice by an expert in the field. Get the cards and get your career back on track!

Online and Distance Social Work Education: Current Practice and Future Trends provides a comprehensive presentation on the evolution, current status and future direction of distance learning and online education in the social work profession. Documenting the current state-of-the-art, this book demonstrates the power of distance learning and online technology and addresses future trends in web-based social work education. Written by widely recognized experts, the chapters represent an authoritative statement of the present state-of-the-art in the application of technology to contemporary social work education. The insights of these experts will be of great interest to students and faculty in the 798 accredited social work programs in the United States. They are creating a revolution in the profession which will forever change the nature of education for professional practice. Authored by widely recognized educators on the cutting edge of technological innovation, this text will be relevant to social work students and educators in baccalaureate, masters and doctoral programs in the USA and internationally. The chapters in this book were originally published in the Journal of Teaching in Social Work.

With growing pressure on the NHS to keep staff up-to-date, committed and equipped with flexible skills profiles, "Learning for Health Improvement" offers creative ways to invest in people development. It explores the issues relating to work based learning, and argues it is much broader than mere skills acquisition and is wide ranging, collaborative and socially situated. Adopting a practical approach, the book makes use of quizzes, stories, dilemmas and audit tools to assist in comprehension and work-based application. "Learning for Health Improvement" is essential reading for managers and supervisors in healthcare, policy makers and shapers, and healthcare human resources and training managers. It will also be of great interest to healthcare lecturers and academics.

Teachers for Life is a book of educational psychology, philosophy of education, and pedagogy that addresses what it mean to learn, creating a learning environment, motivation, intelligence, lesson planning, grading, and much more. Max Malikow provides a review of some things new teachers have been taught, a preview of situations they are certain to encounter, and a compensation for some things they should be. He draws upon his 33 years of teaching, knowledge of educational research, and the collective experience of countless teachers. Teachers for Life will be of interest to current and aspiring teachers.